Capturing Value from Big Financial Data

Marcelo Soria-Rodríguez
capturing value from
big financial data
big data spain
madrid, movember 7th, 2013
marcelo soria-rodríguez
marcelo.soria@bb...
this is not a talk about big data

2
neural networks
pattern recognition
machine learning
text mining
emotion detection…

3
(it’s a brain)

4
(foto de Lyne y Manuel)

maximize biological value
5
extract the right value from data

6
data? where’s the data I care about?

7
life is data

8
0
1
1
0
0
1

1
1
0
0
1
1
1

0
1
1
0
0
1

0
0
1

1
1
0
0
1
1
1

0
1
1
1

0
0
1
1
1

0
1
1
0
0
1

0
1
0
0
1
1
1

0
1
1
0
0
1...
0
1
1
0
0
1

0
1
0
0
1
1
1

0
0
1

1
1
0
0
1
1
1

0
1
1
1

0
0
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10
26M transactions / day

11
12
how should I do this?

13
start small

14
explore à learn à convince à explore
with more money à learn more à
build exciting products/projects

15
credit access
16
17
15%

40%
18
retail
What does a retailer really know?
My customers
in other
sectors &
areas?

My customers

My customers
in my area?

Area

No...
What does a retailer really know?
Crosselling
Diversification

My customers

Diversification

Crosselling

Area

New portf...
some early explorations…

22
Average distance covered by Madrid customers of a given
chain to purchase at stores of the chain

23
Recurrence for a given chain
Distribution of recurrence vs. distribution of spending for
each recurrence level.

24
Market share for a given chain by purchase zip code.

25
… that drive exciting products
(we’re building products based on all this!)

26
urban data services
world

2011-2012 spending in Madrid by nationality

Download tourism report for Madrid here: http://bit.ly/1bKPwtS
28
country
country
Watch the Easter 2011 financial transactions in
Spain video at:
http://www.youtube.com/watch?v=Zel6wych9p0...
region
neighbourhood
Madrid, Gay Pride festivities
Madrid, Gay Pride

comparison week 2011
event week 2011
event week 2012

# stores
Increase in 2011 vs .control
week in 201...
Madrid Gay Pride

street

number of transactions per street, event week

33
Madrid Gay Pride

street

comparison with control week (number of transactions)

34
open?

35
open?
what if we become
a platform?

36
open [data API] :-)
open challenge:
datathon!
à (visit room 8 at 5pm today!)

37
thanks!
marcelo soria-rodríguez
marcelo.soria@bbva.com
@msoriaro
http://www.linkedin.com/in/marcelosoriarodriguez
Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013
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Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

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Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.

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Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

  1. 1. Capturing Value from Big Financial Data Marcelo Soria-Rodríguez
  2. 2. capturing value from big financial data big data spain madrid, movember 7th, 2013 marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
  3. 3. this is not a talk about big data 2
  4. 4. neural networks pattern recognition machine learning text mining emotion detection… 3
  5. 5. (it’s a brain) 4
  6. 6. (foto de Lyne y Manuel) maximize biological value 5
  7. 7. extract the right value from data 6
  8. 8. data? where’s the data I care about? 7
  9. 9. life is data 8
  10. 10. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 9
  11. 11. 0 1 1 0 0 1 0 1 0 0 1 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 10
  12. 12. 26M transactions / day 11
  13. 13. 12
  14. 14. how should I do this? 13
  15. 15. start small 14
  16. 16. explore à learn à convince à explore with more money à learn more à build exciting products/projects 15
  17. 17. credit access 16
  18. 18. 17
  19. 19. 15% 40% 18
  20. 20. retail
  21. 21. What does a retailer really know? My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 20
  22. 22. What does a retailer really know? Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 21
  23. 23. some early explorations… 22
  24. 24. Average distance covered by Madrid customers of a given chain to purchase at stores of the chain 23
  25. 25. Recurrence for a given chain Distribution of recurrence vs. distribution of spending for each recurrence level. 24
  26. 26. Market share for a given chain by purchase zip code. 25
  27. 27. … that drive exciting products (we’re building products based on all this!) 26
  28. 28. urban data services
  29. 29. world 2011-2012 spending in Madrid by nationality Download tourism report for Madrid here: http://bit.ly/1bKPwtS 28
  30. 30. country country Watch the Easter 2011 financial transactions in Spain video at: http://www.youtube.com/watch?v=Zel6wych9p0 29
  31. 31. region
  32. 32. neighbourhood Madrid, Gay Pride festivities
  33. 33. Madrid, Gay Pride comparison week 2011 event week 2011 event week 2012 # stores Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
  34. 34. Madrid Gay Pride street number of transactions per street, event week 33
  35. 35. Madrid Gay Pride street comparison with control week (number of transactions) 34
  36. 36. open? 35
  37. 37. open? what if we become a platform? 36
  38. 38. open [data API] :-) open challenge: datathon! à (visit room 8 at 5pm today!) 37
  39. 39. thanks! marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
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