Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013
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Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

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Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new ...

Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.

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Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013 Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013 Presentation Transcript

  • Capturing Value from Big Financial Data Marcelo Soria-Rodríguez
  • capturing value from big financial data big data spain madrid, movember 7th, 2013 marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
  • this is not a talk about big data 2
  • neural networks pattern recognition machine learning text mining emotion detection… 3
  • (it’s a brain) 4
  • (foto de Lyne y Manuel) maximize biological value 5
  • extract the right value from data 6
  • data? where’s the data I care about? 7
  • life is data 8
  • 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 9
  • 0 1 1 0 0 1 0 1 0 0 1 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 10
  • 26M transactions / day 11
  • 12
  • how should I do this? 13
  • start small 14
  • explore à learn à convince à explore with more money à learn more à build exciting products/projects 15
  • credit access 16
  • 17
  • 15% 40% 18
  • retail
  • What does a retailer really know? My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 20
  • What does a retailer really know? Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 21
  • some early explorations… 22
  • Average distance covered by Madrid customers of a given chain to purchase at stores of the chain 23
  • Recurrence for a given chain Distribution of recurrence vs. distribution of spending for each recurrence level. 24
  • Market share for a given chain by purchase zip code. 25
  • … that drive exciting products (we’re building products based on all this!) 26
  • urban data services
  • world 2011-2012 spending in Madrid by nationality Download tourism report for Madrid here: http://bit.ly/1bKPwtS 28
  • country country Watch the Easter 2011 financial transactions in Spain video at: http://www.youtube.com/watch?v=Zel6wych9p0 29
  • region
  • neighbourhood Madrid, Gay Pride festivities
  • Madrid, Gay Pride comparison week 2011 event week 2011 event week 2012 # stores Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
  • Madrid Gay Pride street number of transactions per street, event week 33
  • Madrid Gay Pride street comparison with control week (number of transactions) 34
  • open? 35
  • open? what if we become a platform? 36
  • open [data API] :-) open challenge: datathon! à (visit room 8 at 5pm today!) 37
  • thanks! marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez