Data Dissemination, Collaboration Analysis and Data Acquisition Sharing, and Mining and Modeling Preservation VisualizationConsolidation Storage Analysis Consumption • Incremental enhancements benefit all stakeholders • Federated data cleansing benefits all • Shared analytical efforts builds consensus
• SSIS • SQL Server• Datamarket • SQL Server • SSAS, SSRS • Power View• Hadoop • BizTalk • PDW • FAST • PowerPivot• MDS / DQS • StreamInsight • Azure Storage • HPC • Silverlight Discovery / Routing / Storage / Analysis Visualization Acquisition Alerting OLTP Azure – Windows Server – System Center
Name NodeOn Premise Enterprise Azure Blob Data Data StorageContent Node Node• Transactional DBs• On Prem logs Azure Blob• Internal sensors Storage Data Data Node Node SQL AzureCloud Enterprise Content• Generated in Azure Application end point• Generated/stored S3 elsewhere3rd Party Content• Azure Datamarket• Public content• Delivered online
Situation & Requirements Yahoo attracts 700 million monthly visitors worldwide Help advertisers better understand their targeted ad campaigns Each consumer is a member of an average of 10 segments – explodes the data by 10xTechnical Solution Centralize data aggregation on grid using Hadoop Update 24TB SSAS cube continuously Use SASS aggregations extensively – cut down on Hadoop aggregations dramaticallyOutcome Doubled customer revenue for eCPM campaigns and increases advertiser spending by 15 percent. Provides more relevant advertising data. Loads data faster and produces better results.
Simplicity & Manageability Combine internal and Broaden accessibility of Big Develop once, deploy on- of Windows for Hadoop external data Data Analytics to all users premises or in the cloud