“People don’t buy intoyour product. They buyinto your approach tosolving their problem.” - Jeff Ernst, Forrestera
“Today, TV is a bigger businessthan the old narrowly definedmovie business ever was.Had Hollywood been customer-oriented (providing entertainment)rather than product oriented(making movies), would it havegone through the fiscal purgatorythat it did?”- Theodore Levitt Marketing Myopia
“The big question iswhether you are going tobe able to say a hearty yesto your adventure.”“The goal of life is to makeyour heartbeat match thebeat of the universe, tomatch your nature withnature.”
“The Heros Journey is not an invention, butan observation. It is a recognition of abeautiful design, a set of principles thatgovern the conduct of life and the world ofstorytelling the way physics and chemistrygovern the physical world..”
Good Content Marketing is AliveIt is Your StoryIt is ConsciousIt evokes Emotion
The Conventional Market The Challenge Celebration What If…. The Final Rejection Renewal Appoint Of OurLooking Back Sage(s) Cross Into Final Challenge Unfamiliar Map The Road Of Challenges
Product :Launch Cross The Threshold Act 3 Act 2 “Victory - “Establishing Vision” The New World” Act 1 The New Way. “Establishing Hero” Focus on “best “We’re here. practices”. Success. We’ve Focus on “customer met the pain”. What the ordinary Introduce Social Web challenge. Case world is dealing with Conversation – Challenge studies,Editorial Velocity the status quo. We’re interviews But There’s A New Way… facing the challenges Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7
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