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How Web 2.0 Changes Everything You Know And Nothing You Do

by Big Blue Moose on Dec 10, 2009

647 views

A keynote presentation I gave first at the Duo Consulting Content Management Strategies event in Chicago - and have since given in other settings.

A keynote presentation I gave first at the Duo Consulting Content Management Strategies event in Chicago - and have since given in other settings.

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web 20 social media marketing onlinemarketing

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Here are four things we can focus on in order to become content-driven… This is less of a to-do list – than how our online strategy has evolved. These aren’t necessarily things that we wouldn’t do in a great economy… But they are things that I believe are key in an economy where we don’t have the luxury of a growing budget. It’s a framework – and I’ll try and lay out that framework the best I can…. Where appropriate, I'll also wrap this into practical case study examples, so that they make clear the action plan you can take with your web site strategy. So, here the four that we’ll cover today – first… what I like to call… The Resurrection Of Web Site Marketing Management, then The Importance of Organic Free Range Content…. Or how content marketing is more than just Search engine optimization… Then, How Web Content Is Really Conversation and…. Finally… Your Content Mobility Ability…. So, let’s jump right into it….

How Web 2.0 Changes Everything You Know And Nothing You Do — Presentation Transcript

How Web 2.0 Changes Everything You Know And Nothing You Do….
Rob Rose www.bigbluemoose.net @therobrose [email_address]
Rob Rose www.bigbluemoose.net @therobrose [email_address] www.adaptivemarketer.com
Rob Rose Web. Marketing. Geek. Crunchy, nutty outside with a soft caramel center.
NEW RULES OF MARKETING How s ocial media and content marketing changes everything you know and nothing you do