Content Marketing Beyond The Buzz And Into Reality
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Content Marketing Beyond The Buzz And Into Reality

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This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

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Content Marketing Beyond The Buzz And Into Reality Presentation Transcript

  • 1. 800-555-1234AnnoyingSalesperson
  • 2. +
  • 3. IrrelevantContentMarketingContentMarketingPublicationPublicationIrrelevant
  • 4. “People don’t buy intoyour product. They buyinto your approach tosolving their problem.” - Jeff Ernst, Forrestera
  • 5. 60%
  • 6. Have We Ever Been Innovative? FIRST RULE OF CONTENT MARKETING You’re Not Competing With Other Tactics!