800-555-1234AnnoyingSalesperson
+
IrrelevantContentMarketingContentMarketingPublicationPublicationIrrelevant
“People don’t buy intoyour product. They buyinto your approach tosolving their problem.”      - Jeff Ernst,        Forrest...
60%
Have We Ever Been   Innovative?      FIRST RULE OF CONTENT MARKETING   You’re Not Competing With Other Tactics!
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
Content Marketing Beyond The Buzz And Into Reality
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Content Marketing Beyond The Buzz And Into Reality

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This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

Published in: Business, Technology
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Content Marketing Beyond The Buzz And Into Reality

  1. 1. 800-555-1234AnnoyingSalesperson
  2. 2. +
  3. 3. IrrelevantContentMarketingContentMarketingPublicationPublicationIrrelevant
  4. 4. “People don’t buy intoyour product. They buyinto your approach tosolving their problem.” - Jeff Ernst, Forrestera
  5. 5. 60%
  6. 6. Have We Ever Been Innovative? FIRST RULE OF CONTENT MARKETING You’re Not Competing With Other Tactics!
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