Content Marketing Beyond The Buzz And Into Reality

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This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

Published in: Business, Technology
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Content Marketing Beyond The Buzz And Into Reality

  1. 1. 800-555-1234AnnoyingSalesperson
  2. 2. +
  3. 3. IrrelevantContentMarketingContentMarketingPublicationPublicationIrrelevant
  4. 4. “People don’t buy intoyour product. They buyinto your approach tosolving their problem.” - Jeff Ernst, Forrestera
  5. 5. 60%
  6. 6. Have We Ever Been Innovative? FIRST RULE OF CONTENT MARKETING You’re Not Competing With Other Tactics!

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