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Digital & Social Media Communications Planning #HumberPR
 

Digital & Social Media Communications Planning #HumberPR

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On communication planning in healthcare for Humber PR certificate students. Presented by @BiancaFreedman @DavidAkermanis -- case study .ppt seperate

On communication planning in healthcare for Humber PR certificate students. Presented by @BiancaFreedman @DavidAkermanis -- case study .ppt seperate

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Digital & Social Media Communications Planning #HumberPR Digital & Social Media Communications Planning #HumberPR Presentation Transcript

  • @BIANCAFREEDMAN @DAVIDAKERMANIS FOR: #HUMBERPR Digital & Social Media Communications Planning: Healthcare Case Study
    • DAVID AKERMANIS
    • DIGITAL COMMUNICATIONS STRATEGIST @TORONTOREHAB
    • MARKETER
    • PRODUCER/DJ
    • GEEK
    • GAMER
    • DREAMER
    • LOVER OF ALL THINGS HEINEKEN (SERIOUSLY, THEY SHOULD EMPLOY ME)
    • BIANCA FREEDMAN
    • COMMUNICATIONS COORDINATOR
    • @CVHFOUNDATION
    • MEDIA OBSESSED
    • CONSUMER CULTURE ENTHUSIAST
    • HUMBER GRAD
    • NUMBERS CHALLENGED
    • DEAR HUMBER SOON-TO-BE-GRADS
    • COMMUNICATION PLANNING MAY BE PART OF YOUR JOB WITHIN YOUR 1ST YEAR WORKING
    • VALUABLE SKILL SET
    • PLANNING IS CHALLENGING & INTERESTING
    • MEASUREMENT IS YOUR FRIEND
    • ALSO
    • EACH INDUSTRY HAS ITS UNIQUE CHALLENGES
    • WE’RE HERE TO TELL YOU ABOUT THE HEALTHCARE (AND DIGITAL/SOCIAL MEDIA) SPACE
  • WE KNOW YOU DON’T BELIEVE US, BUT... R.A.C.E + S.W.O.T + S.M.A.R.T ------------------- GOOD TIMES
    • QUICK AGENDA
    • WEB 2.0 PLANNING
    • THE CASE OF HEALTHCARE
    • THE CREDIT VALLEY HOSPITAL FOUNDATION: SOCIAL MEDIA PLAN
    • SCREW UPS & SUCCESSES
    • DISCUSSION
    • THE DIGITAL DIFFERENCE: ENVIRONMENT
    • CONSTANT CHANGE
    • INFLUENCERS PLAY CRUCIAL ROLE
    • COLLABORATIVE
    • PLATFORMS IMPROVE AS PRACTICES IMPROVE & VICE VERSA.
    • THE DIGITAL DIFFERENCE: PLAN SPECIFIC
    • SCEPTICS ARE EVERYWHERE: BE READY
    • ONLINE BRANDING VULNERABLE: BE PREPARED
    • MEASUREMENT TOOLS ARE SMART, USE THEM
    • SHARE, SHARE, SHARE
    • TIPS OF THE TRADE
    • LEVERAGE INFLUENCERS: INTERNALLY & EXTERNALLY
    • INCLUDE A CRISIS 2.0 PLAN & POLICIES
    • COMBINE THE C & E IN R.A.C.E (PLAN WILL EVOLVE AS YOU ROLL IT OUT)
    • MAINTAIN YOUR OWN ONLINE PROFILE
    • SOCIAL MEDIA USES IN HEALTHCARE
    • GENERATE FUNDRAISING DOLLARS
    • HIGHLIGHT EXCELLENCE
    • IMPROVE PATIENT EXPERIENCE
    • MANAGE RISK
    • EDUCATE COMMUNITY
    • BUILD RELATIONSHIPS & TRUST
    • HEALTHCARE SPECIFIC CHALLENGES
    • PATIENT PRIVACY
    • ENVIRONMENTAL CHALLENGES
    • RESOURCES
    • MANY STAKEHOLDERS
    • SILO EFFECT
  • CASE STUDY BUILDING SUPPORTERS: SOCIAL MEDIA STRATEGY FOR THE CREDIT VALLEY HOSPITAL FOUNDATION $45 MILLION LIFETIME OF CARE CAMPAIGN
    • IN RETROSPECT ...(SCREW UPS): BIANCA
    • SMARTER S.M.A.R.T OBJECTIVES
    • CONTENT LOADING
    • STREAMLINE AESTHETIC PRE-LAUNCH
    • IN RETROSPECT ...(SUCCESSES): BIANCA
    • STORYTELLING
    • INTERNAL INVOLVEMENT
    • REAL LIFE RELATIONSHIP BUILDING
    • BENCHMARKING & SHARING SUCCESSES WITH STAKEHOLDERS
    • IN RETROSPECT ...(SCREW UPS): DAVID
    • CHECK YOUR DIGITAL NATIVE HABITS AT THE DOOR
    • FROM STRATEGY TO TACTICS
    • IN RETROSPECT ...(SUCCESSES SO FAR): DAVID
    • CLARITY: ROLE OF THE FOUNDATION
    • GENERATING BUY-IN, CHANGING MINDS
  • THANK YOU QUESTIONS?