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Education and learning in museum


state-of-the-art: End of 2010

state-of-the-art: End of 2010

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  • 1. Education and Learning in Museums 2.0
    PhD Thesis "Art Museums in Web 2.0" by Bianca Bocatius
    Institute of Information Science, Heinrich-Heine-University Duesseldorf
  • 2. Outline
    Lifelong Learning in Museums
    Digital Educational Museum Service
  • 3. 1. Lifelong Learning in Museums
    Reasonsforincreasingimportanceoflifelonglearning (LINDE & STOCK, 2009: 205f):
    Knowledge as most important economic resource
    Lifelong learning is essential for success and development of a knowledge-based society.
  • 4. 1. Lifelong Learning in Museums
    • Museum as informal learning place:
    • 5. "Museums provide unique educational opportunities; their displays of objects and their informal atmosphere not only invite learning, but also make possible the enjoyment of learning, often for the first time […]"(AAM, 1969).
    • 6. Museum as place of lifelong learning:
    • 7. "Museums all over Europe have been reviewing their rôle, adding a new facet to their mission in terms of their relationship with society and the local community and have undertaken significant actions to become agents of social change and social integration, bringing more people back into the learning cycle. Nowadays it is largely recognized that most of what we learn is acquired in informal contexts and that museums are ideal places for learning throughout life, as they offer free choice learning and can address all age ranges" (EUROPEAN MUSEUM FORUM (ed.), 2005: 1).
  • 1. Lifelong Learning in Museums
    Ramifications for museums:
    Nowadayseducation and learning are the biggest challenges for museums (DMB & BVMP (ed.), 2008: 6).
    Museums as informative and communicative systems
    Information and Communication Technologies enlarge the educational support
    ICT in museums: e.g. smartphones, computer-based terminals and the Internet.
  • 8. 2. Digital Educational Museum Service
    ASTLEITNER (1997) points out four basic developments for learning online:
    Self-directed learning
    Local distance
    Cooperative knowledge acquisition
    Diversity for pluralistic thinking (ASTLEITNER 1997: 13f)
  • 9. 2. Digital Educational Museum Service
    The Internet is part of everyday life of most of European citizens.
    Figure 1 Howoften do youusethe Internet in yourleisuretime? Source: EUROPEAN COMMISSON (ed.), 2007: WWW, 16).
  • 10. 2. Digital Educational Museum Service
    The World Wide Web developed from a static and one-way platform to an interactive and two-way communicative service (O'REILLY 30.09.2005: WWW).
    The Internet can now be used to grasp information but also as a platform for self-expression (O'REILLY 30.09.2005: WWW).
    Now in the time of Web 2.0 the Internet user is a consumer and producer of content as well (prosumer) (WEIBEL, 2007: 23).
  • 11. 2. Digital Educational Museum Service
    The digital educational museum service in Germany can be separated into three categories:
    General information, such as address, contact person and other contact details;
    Specialized information about the educational service as well as an on-line registration form, download center, information about projects or educational programs;
    Educational service and learning opportunities such as mentioned in the second category plus information about the collection or exhibitions, online games, databases, online exhibitions, detailed explanations (PREHN, 2002: WWW, 5).
  • 12. 2. Digital Educational Museum Service
    Figure 2 Digital Educational Museum Service of the Jewish Museum Berlin (Jewish Museum Berlin, WWW. Last access: 02.09.10.)
  • 13. 2. Digital Educational Museum Service
    Figure 3 Rafael Roth Learning Center of the Jewish Museum Berlin (Jewish Museum Berlin, WWW. Last access: 02.09.10.)
  • 14. 2. Digital Educational Museum Service
    A fourth category of the Digital Educational Museum Service:
    Brooklyn Museum, New York = unit of building and virtual counterpart with the Project "Click! A Crowd-Curated Exhibition"
    Web 2.0 functions and focus on communication, interaction and participation
  • 15. 2. Digital Educational Museum Service
    Participation & Exchange
    Information & Communication
    Participation & Exchange
    Personalization & Participation
    Information & Communication & Participation
    Figure 4 Click! A Crowd-Curated Exhibition, Most Discussed. (Brooklyn Museum, WWW. Last access: 08.08.10.)
  • 16. 2. Digital Educational Museum Service
    So what did the Brooklyn Museum provide that can be defined as a Web 2.0 tool?
    Participation: open to any photographer who had produced work with a Brooklyn theme, participation via rating, selection, comparison & tagging
    Communication: blog or comment function on the photos
    Personalization: MySite concept, embedding the blog in personal sites, e.g. igoogle, social bookmarking
    Information: RSS function on the blog
    Combination of on-line and on-site activities
  • 17. Web 2.0 in museums can be divided into four functional areas which represent different purposes of Web 2.0: 
    Personalization: MySite concepts, download center, databases, social bookmarks
    Information and Communication: RSS newsfeeds, podcast, weblogs, microblogging
    Participation: wikis, social tagging, comment functions, participatory projects
    Network and Exchange: Flickr, YouTube, MySpace, Facebook, social bookmarks, mashups (LILL & SCHWEIBENZ, 2009: WWW, 22)
  • 18. 2. Digital Educational Museum Service
    Figure 5 Click! A Crowd-Curated Exhibition, Real Exhibition in Online-Archive. (Brooklyn Museum, WWW. Last access: 08.08.10.)
  • 19. 3. Overview
    Benefits of the Digital Educational Museum Service on the Internet:
    To guarantee public access to cultural heritage
    To enable visitors to prepare and review their visits individually (connection of museum and virtual counterpart)
    To offer participatory opportunities
    To communicate and activate dialogues
    To connect and expand educational work by combining on-site and on-line activities
    Toguarantee a communicativeandparticipatoryrelationship between the museum and its visitors on-siteand on-line
  • 20. 4. Outlook
    The Museum 2.0:
    Desire for a discoursive, communicative and participatory relationship between museums and their visitors
    The entire Museum 2.0 is "open-minded, communicative, it opens its doors – at least virtually – to the whole world, it cooperates, it knows its visitors, it learns, it interacts directly and remains open to criticism, it wins" (HAHN, 2002: 92).
    Web 2.0 is a cultural and social phenomenon, not only a technical development.
    Museums are part of society and have to fulfill their required role to be accepted and valuable for society.
  • 21. Thankyouforyourattention!
    Bianca Bocatius
    Meetme on Google Buzz orFacebook