1. Assignment of marketing
Procter & Gamble Product Mix

2. Procter n gamble
An overview of products

3. P n G product mix
Product mix width
Product line 1 Product line2 Product line3
Beauty n grooming Health n well being House hold care
brands brands brands
1.Olay 1.Eukanuba 1.Tide
2.sk-2 2.Always 2.Bold
3.Venus 3.Pringles 3.Dawn
4.Pantene 4.Vicks 4.Dash
Produc 5.Wella 5.oral-b 5.Charmin
t line 6.Head n shoulder 6.Lams 6.Downy
length 7.Rejoice 7.Tampax 7.Febreze
8.Dolce n gabbana 8.Crest 8.Pamper
9.Safegauard 9.Prilosec otc 9.Duracell
10.Covergirl 10.Nuturella 10.mr.clean
11.Hugo boss 11.Whisper 11.Ace
12.braun 12.ausonia 12.Ariel

4. Product depth:
Varieties of products in the same group offer by the
company is called product depth.
Under Head n Shoulder P n G offers variety of
compositions.

5. Product length:
Total number of items(products) with in
the line(group) is called product length.

6. Product width:
Number of different products line is called
Product width.
Product line 1 Product line 2 Product line 3

7. Product length Product width
Product depth
Product mix
Combination of all the three is called product mix.