Traverse Research n' Consulting
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Traverse Research n' Consulting



We are a “One-Stop Shop” boutique market research firm providing a strong research arm to its clients globally ...

We are a “One-Stop Shop” boutique market research firm providing a strong research arm to its clients globally
To support your initiatives closely with a goal of pushing the envelope of exploring business horizons, we at Traverse Research n’ Consulting offer the most comprehensive raft of measures on the Web- be it giving access to full range of updated in-depth insights on industries,businesses,products and market trends or working with you in synergy to provide thoroughly researched , well-informed and customized solutions to complement various functional work streams like management, training, transition, marketing, rolling out of fresh setups and other technical knowledge processes. Step upped productivity, product upgrades based on market analysis, dynamic work culture across the length and breadth, efficient maneuvering, freed up management time,sharpened leadership skills, new capabilities for the organization, robust industry practices - these are few of the sustained benefits we help our clients to achieve.



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Traverse Research n' Consulting Traverse Research n' Consulting Presentation Transcript

  • We are a “One-Stop Shop” boutique market research company providing a strong research arm to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective. Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions to businesses worldwide by adding value to their business thus creating a strong bank of satisfied clients on the way Our strength lies in extensive domain knowledge and in-depth research expertise to deliver accurate and incisive market insights. The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective Traverse Research n’ Consulting is a fast growing Market Research company with its corporate office in New Delhi, India.
  • Market Research Insights & Consulting •Primary Research •Qualitative •Quantitative •Secondary Research Data Collection Services • Field Data Collection •Depth Interviews •CATI/Online •Focus Group Data Analysis Solutions •Survey Programming •Data Processing •Data Analysis •Report Writing
  • Automotive Consumer FMCG Travel & Leisure Finance Energy & Utilities Political & Social Technology Healthcare Media
  • • Concept | Product Testing • Post Launch Evaluations • Retail | Channel Audits • Stakeholders Satisfaction Measurement • Mystery Shopping • Market Sizing and Opportunity Assessment • Media & Web Habit Assessment • 360 Degree Profiling And Segmentation • Usage & Attitude Studies • Buying Behavior and Purchase Dynamics • Brand Health Monitoring & Measurement • Brand Equity & Positioning • Brand | Product Development studies • Competition Benchmarking • Evaluation of Promotion Schemes| Incentives • Brand Perception Audits • Campaign Evaluation, Ad Pre and Post Tests • Product Penetration Study • Pricing Strategy We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems
  • CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native) Field Coverage - PAN India , UAE, APAC
  • Research request Client enters request as per agreed template and emails to us. 1 Acknowledgement email confirmation of receipt 2 Timeline and Scope Confirmation Project manager confirms/discussed scope and deadlines 3 Team Engagement Create a team to deliver on the project 4 Client Collaboration Research team takes clarifications, if required and confirms availability/non- availability of requested information 5 Solution Delivery Research team returns email with end product 6 Feedback Form Monthly feedback forms sent to clients for process/quality improvement through the CEO 7 Research team Research manager Global Client Research request1 Acknowledgement2 Timeline and Scope Confirmation3 Team Engagement4 Client Collaboration5 Solution Delivery6 Feedback Form7
  • Respondent appointments are sought by interviewer on the spot based on respondents’ convenience. In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study Mock Interviews are conducted in order to make the interviewers familiar with the actual situation Special emphasis is laid on capturing open ended responses For better quality, respondent’s are given a separate copy of the stimulus or show cards while capturing aided responses All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms
  • Accompaniments  Field Supervisor accompany every interviewer for certain number of interviews on daily basis  Research or Field Management also does random accompaniments as per the project requirements Scrutiny  As per norms, Field Supervisors scrutinizes all the completed questionnaires & also ensures the quality & relevance of responses  Field Supervisors back check 20-25% of the total sample size either physically or telephonically  All back checks happen within three days of conducting the interview  Research Managers and Field Management also back check 2-5% of the total sample size on certain key parameters Respondent Back Checks Back Checks by Management Team
  • Anupam Sen - Co-founder & Director - Marketing Anupam comes from a marketing and sales background and has worked in multiple strategy and management roles as well. As Director – Marketing, he is responsible at the overall marketing and sales activities in the company. His experience includes working for clients in the Automotive and Healthcare sector and he has also worked extensively on projects for NGO’s. Anupam has had the opportunity of working for firms such as Bharti Airtel, Wipro, Evalueserve, Technova India and was also the founding partner of a technology start-up. Bhoorender Panwar - Co-founder & Director – Operations With more than 12 yrs of industry experience, Bhoorender is responsible for over all execution along with client servicing and business development. His core expertise lies in project execution. He believes in keeping the client's business objective as center focus and is leader who believes in providing quality to any work his team undertakes. Worked on several global projects during his tenure with some known brands like Market Excel Data Matrix -Singapore, Forester Research , Majestic Market Research, NIIT Ltd, along with startups at a management role.
  • Shipra Sanganeria – Head-Data Analysis With an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem solving abilities to develop and effectively communicate insightful recommendations. She has a strong hand in tracking markets across segments, with strong insight, experience and expertise in applying relevant research methodologies. Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC Standard Life, Mindfire Solution. Farhath Unnisa – Research Head An enthusiastic, ambitious market research professional who has achieved results in highly competitive environments transforming consumer data into meaningful and actionable insights. With over 8 years of experience, she has substantial international experience and expertise in applying relevant quantitative and qualitative research methodologies. She heads our south India region with a team researchers. Farhath has had the chance of working with brands such as Forum Business Research, Market Tools, Pulse Group, TNS India. Manu Sharma - Manager Operations A market research professional with 5+ years of experience in the industry and proven ability to streamline operations and improve the brand images of the organizations he has been associated with , in highly competitive environments. A self-directed professional with the ability to consistently achieve and deliver the required objectives on an ongoing basis. An effective leader and mentor, recognized for his ability to coach individuals, develop talent, and build highly productive teams. He has worked with companies such as Springboard Research (now ‘Forrester Research’), Toluna India & Infotech Global India (IGI).
  • Project Name Objective Respondent Title Geography Type Of Interview Mode ICU Medication To gather opinions on ICU medication Anesthesiologist, Cardiologist, Intensivists US Quanlitative CATI Wellness Study To obtain the General Practitioner’s opinion on the role it can play in helping general population maintain a healthy lifestyle. In addition, capture the key features of health programs being currently used or would like to be utilized forthe same Physicians, HR Heads India Qualitative CATI Invasive Surgery To obtain an opinion from physicians who have experience in performing Invasive surgery and have the technical knowhow of surgical devices. The aim was to understand the decision making process of physicians when it comes to purchasing surgical supplies, instruments and drugs, etc Healthcare specialists in various domains such as oncology, haematology, orthopaedic, urology, laparoscopy, endocrinology Canada, Brazil, Japan, UK Quanlitative Web CATI Medical Devices Study To understand the opinion on the major suppliers of medical systems Oncologists, Radiologists, Cardiologists, Hospital C- level managers heads of ICU India Quantitative CATI
  • Project Name Objective Respondent Title Geography Type Of Interview Mode IT Brand Tracker Study To measure and track business awareness and preferences among the top decision makers for business software Strategic Level Officials like CIO, CTO, CISO or VP- IT. Operations as well as those responsible for actual execution of the IT objectives such as software-backup, security, storage, database, server applications etc. US, UK, Australia, Singapore Quantitative CATI Application Quality Management Study With regard to application functionality,performance and/or security of Automated Software Testing Tools The respondents who test software or manage the software testing process like Software Tester, QA Director, QA Manager, CIO, CTO etc. India, US, UK Qualitative CATI Cloud Computing Study To measure the scope and understanding of IT professional in regards to Cloud Computing Respondent Sample constitutes of Chief Information Officer (CIO), Head - IT, Vice President - IT, Senior Vice President - IT, Executive Vice President - IT , Director - IT, General Manager - IT, Manager - IT UK, US Quantitative CATI Customer Satisfaction Survey To measure and track business awareness and preferences for specific brands Consumers using different brands of mobile phones India India Quantitative CATI
  • Project Name Objective Respondent Title Geography Type Of Interview Mode Multi-country IDIs To understand the travel patterns of residents/tourists traveling to India and other countries HNI/Business travelers/Leisure/Students UK/ANZ/UAE Qualitative Face-to-Face Multi-country PAPI To understand the travel patterns of tourists travelling to India and other countries HNI/Business travelers/Leisure/Students UK/ANZ/UAE Qualitative PAPI Mass for Awareness Data collection and analysis about the voter's perceptions about the forthcoming assembly elections in Bihar, India Eligible voting population with people 18+ age bracket in Bihar India Quantitative Face-to-Face Vote for India Initiative Data collection and data analysis about the preformance of all the Lok Sabha (lower House) parliamentarians based on various parameters Indian Parliamentarians- Lok Sabha (Lower House) members India Quantitative Face-to-Face
  • Thank You Tel.: 011-47469700 Email: Location: 15, Lower Ground Floor, Jangpura Extn, New Delhi