Media planning and buying

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Media planning and buying

  1. 1. <ul><li>Age : 18-45 </li></ul><ul><li>Gender : Female </li></ul><ul><li>(as this magazine is for woman) </li></ul><ul><li>Income : 3 lacs & above </li></ul><ul><li>Education : School & College students, </li></ul><ul><li>Graduates, Undergraduates, </li></ul><ul><li>University students. </li></ul><ul><li>Occupation : Full time workers, Partime workers, </li></ul><ul><li>Business Executives, Teachers, </li></ul><ul><li>Professors, Self employers, </li></ul><ul><li>Fashion Designers. </li></ul><ul><li>Demographics </li></ul><ul><li>Target Audience </li></ul>
  2. 2. <ul><li>Target Audience </li></ul><ul><li>Socio Economic classification : </li></ul><ul><li>>>A1 and B1 (senior officers, executives, industrialists, self employers) </li></ul><ul><li>>>A2 and B2 (junior officers and executives, free - lancers) </li></ul><ul><li>>>C and D (shop owners, skilled workers) </li></ul>
  3. 3. <ul><li>Target Audience </li></ul><ul><li>Psychographics Lifestyle </li></ul><ul><li>Activities : Modern shopers, active, habitual, </li></ul><ul><li>persona and fashion. </li></ul><ul><li>Interests : Lifestyle, trends, gossips, passion. </li></ul><ul><li>Opinions : </li></ul>
  4. 4. <ul><li>We are relaunching the idiva magazine which is the part of times if india group. </li></ul><ul><li>The introductory price for the magazine is Rs 5/- . </li></ul><ul><li>It is a national launch. </li></ul><ul><li>The budget for the print campaign is Rs 2.5crore. </li></ul><ul><li>The campaign duration is for 2 months and the size of advertisement is halfpage for newspaper and double spread full page for magazine. </li></ul>
  5. 5. <ul><li>Media planning for Dailies </li></ul>Dailies CPM Cost of ad (rate*800sq.cm) No. of insertion Total cost Justification Times of India 1.05 6264000 30 0 Free i.e it’s a times group magazine Hindustan Times 1.08 3200000 3 9600000 High readership The Hindu 1.09 1840000 3 5520000 High reach and cost effective The Telegraph 2.56 2472000 3 7416000 Target audience Total cost 22536000
  6. 6. <ul><li>Media planning for Magazines </li></ul>Magazines CPM Cost of ad No. of insertion Total cost Justification India Today (weekly) 8 0 Owned by times group Femina (fortnightly) 964.39 325000 4 1300000 High reach and target audience New woman (monthly) 272.94 232000 2 464000 Cost ffective and target audience Meri saheli (monthly) 295.45 325000 2 650000 High readership and reach Total cost 2414000
  7. 7. Total cost for newspaper 22536000 Total cost of magazine 2414000 Total expenditure cost 2 4950000 Amount of cost left 50000
  8. 8. <ul><li>Media Scheduling </li></ul>Week 1 Week 2 Week 3 Week 4 Times of India, Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Hindustan Times The Telegraph Times of India Times if India The Hindu Femina The Hindu Femina Times of India, Times of India Times of India Times of India India Today India Today India Today India Today Times of India, New Woman Times of India Times of India Times of India
  9. 9. Week 5 Week 6 Week 7 Week 8 Meri saheli Times of India Times of India Times of India Hindustan Times The Telegraph Times of India Times of India Times of India Times of India Times of India The Hindu Times of India Times of India Times of India Times of India India Today India Today India Today India Today New Woman Times of India Times of India Times of India

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