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starbucks

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strategic analysis

strategic analysis


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  • 1. Starbucks Presented by: Bhavya Haswani
  • 2. Presentation Outline Indian Coffee Industry Tata Coffee Introduction to Starbucks Company Overview (INDIA) Pest Analysis Political Economical SWOT Analysis Conclusion
  • 3. Indian Coffee Industry The coffee industry of India is the 5th largest producer of coffee in the world Accounting for over 4% of world coffee production Major Production in Southern States India is the only country that grows all of its coffee under shade. Indian coffee has a unique historic flavour.
  • 4. Tata Coffee…..Area of Business –Grows coffee on its own estates, –Processes the beans, –Exports green coffee, –Manufactures and exports Instant Coffee
  • 5. Introduction to Starbucks Company started in 1971 in Seattle, Washington Grew from 55 stores in 1989 to over 2,200 stores today Products sold include: - beverages - pastries - whole coffee beans - coffee-related retail items
  • 6. Industry Overview
  • 7. Starbucks in India! Tata Global Beverages Ltd. And Starbucks Coffee Co. 50-50 Joint venture. Star Bucks – ‘A Tata Alliance’
  • 8.  Key Competitors: – Café Coffee Day – Barista – Costa Coffee Industry experts suggest the Market to be in the range of 700 crore by 2015.
  • 9. Industry PEST Analysis Political Influences – Relationships between coffee producing nations and US – State & Local government controls Economic Influences – Constant demand for food and beverages – Changes in disposable income could influence purchase levels
  • 10.  Social Influences – Consumer preferences could shift from coffee to other beverages Technological Influences – Use of technology can improve operational efficiencies
  • 11. POLITICAL Red Tape Risk Corruption Risk Regulation / Law Risk 2008 financial crisis Attitude toward foreign companies Geneva Convention
  • 12. ECONOMICAL Maximize market penetration Provide a relaxing, attractive social atmosphere Offer high-quality products Create a great working environment Achieve profitability Cheaper Products Discounts/ New Offers
  • 13. Conclusion….. This deal has given a new phase to both the company. Starbucks is able to enter in Indian emerging market. Tata Coffee are entering in coffee retail outlet business There may be revolutionized the Indian coffee retail outlet industry after this .
  • 14. Thank You

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