SEO and SMO Services Bhavesh Valand Internet Marketing | ORM Expert


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I have 3+ years of experience in SMM and SMO and specialized in SEO. now i am working as SEO & SMO Manager at one of the reputed organization. I believe my skills would be ideal for your organization. I am available to chat by IM, email or Skype, and would be happy to set up a convenient time to discuss .I will be available 40 hours per week for this position.

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SEO and SMO Services Bhavesh Valand Internet Marketing | ORM Expert

  1. 1. Welcome to SEO and SMO ServicesSearch Engine Optimization Search Engine MarketingSocial Media Optimization E- Mail MarketingPPC Advertising. Online Reputation Management
  2. 2. Internet Marketing and SEO• What is SEO?• What is Organic and Paid SEO?• How Search Engine Works?• What is the Geo Graphical SEO?• Why Business Need SEO?• What is the Benefits of SEO?• What is On-page and Off-page Factors?• How Effectual is your Website?
  3. 3. What is SEO?• SEO is a website promotion strategy the goal of to which is to get to appear at the top of the search engine result under keywords and phrase appropriate for your business.• Search engine optimization (SEO) is the method of improving the visibility of a website or a web page in a search engines "natural," or un-paid ("organic" or "algorithmic"), search results.
  4. 4. More Details about SEO• As an Internet marketing tactic, SEO considers how search engines work, what people search for, the real search terms or keywords typed into search engines and which search engines are prefer by their targeted audience.• Optimizing a website may involve editing its content and HTML and related coding to both enhance its relevance to specific keywords and to remove barriers to the indexing activities of search engines.• Promoting a site to increase the number of back-links, or inbound links, is an additional SEO tactic.• The purpose of SEO is to attract quality visitors who are likely to convert.
  5. 5. Organic Result and Paid Result
  6. 6. Benefits of Organic SEO• The search results are long-lasting• Organic SEO keeps your website appearing on the search result pages for a long time because your website gives the search engines accurately what they want — relevancy.• Relevancy is something you cannot achieve by ―tricks‖ or by paying for it.• Organic SEO builds greater trust• It’s quite cheaper compared to paid listings• Free• Improve SEO Rankings• Long Term Positioning• More Targeted Traffic• Smarter People• Brand Awareness• Organic SEO for Long Term Benefits• Targeted Online Exposure• Capturing Leads• High ROI Increase Revenue• Promotion that Doesnt Sleep• Increase Brand Visibility• Higher Sales• More Cost-Effective
  7. 7. Benefits of Paid SEO?• PPC is good to get instant traffic compare to organic traffic• PPC can give us instant traffic and lead generation.• It is the easiest and effective way to promote our business online.• Its the best and easy way to get conversions.• Custom Budgeting – Every business has a different budget, and PPC advertising allows you to specify how much you want to spend on any given day or month. Custom budgets tailored just for your business.• Geo Location – Local and regional campaigns benefit the most from geographical targeting. If you have an event that is only going to be in Florida, then just target your PPC ads to Florida, and you’re set.• Simplicity - The interfaces on the PPC management pages has gotten numbingly easy to use. Pick a keyword, a bid price and an ads. Done.• 24/7 advertising – Have an online store that runs itself? Then PPC is definitely for you. Your store is open 24/7, so should your ads. Even if you’re brick & mortar, your customers search all hours of the day and night – not just during business hours.• Immediate Results – Setup campaign, turn it on. Done. You’re advertising, and can have clicks right now, with sales shortly after that. it doesn’t get any better than ―instant on‖.• Precision Targeting – By choosing keywords that match ads that match the final landing pages means that you can precisely match what a visitor is searching for and target to precisely the page that has what they are searching for.• Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now aware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only. There are better ways then PPC for brand awareness though.• Tractability - PPC ads can easily be tracked through out the PPC interface that the search engines give you. You can track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from the click. These are but a few of the reasons to use PPC advertising in your business
  8. 8. How Search Engine Works?• A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results often referred to as search engine results pages (SERPs). The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.• The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.• Crawler-Based Search Engines• Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.• Human-Powered Directories• A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.• Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.
  9. 9. ON Page Optimization 1 Write unique keyword rich Title Tag 2 Meta Description 3 Meta Keywords 4 Easy URL Structure with keyword 5 Search Engine Friendly Website Design 6 Bred crumb Navigation 7 Keyword Research 8 H1,H2,H3,H4 Tags ( include your main keywords) 9 Effective use of robots.txt file10 XML & HTML Sitemap11 Alt Tags for images12 Internal Linking of web pages13 Choose best file names with your keywords14 Keep your code as simple as you can15 Keyword Density16 Remove Canonical Problem ( if it is exists)17 Bold and Italic Text18 Account Setup for Google Analytic Tool19 Account setup for Google webmaster Tool20 Account setup for Bing Webmaster Tool21 Find out Duplicate content22 Check Hidden text and Hidden links23 Check for broken links and Resolving24 RSS Feed Creation and Implementation25 W3C validation26 Htaccess File Creation
  10. 10. Meta Tag Optimization• What Does This Meta Tag Look Like?• This meta tag is usually placed beneath the title and meta description tags in the• <HEAD></HEAD> section of your pages HTML code, like this:• <HEAD>• <TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE>• <META NAME="DESCRIPTION" CONTENT="Your keyword rich marketing sales-pitch meta description goes ere">• <META NAME="KEYWORDS" CONTENT="your keywords, go here, separated by a comma, but not a space">• </HEAD>• Title length should be 67 characters , Description length should be 165 characters, No length for Keywords but don’t use too many keywords for per page.
  11. 11. XML and HTML Site Map• XML Sitemap Format:• <urlset xsi:schemaLocation="">• <!-- created by SMIT Digital Marketing -->• <url>• <loc></loc><lastmod>2012-07-05T13:00:56+00:00• </lastmod>• <changefreq>daily</changefreq>• <priority>1.00</priority>• </url>• HTML Sitemap Format:• Home• Services • SEO • PPC • Social Media • Net-Working • E-mail/E-newsletter • E-coupon/E-certificate • Webinars • Presentations • Demos • Case Study • Web Reviews• Segments • For Startups • For Manufacturers • For Service Cos. • For Exporters• Faqs• About • Why Us • Work• Careers• Blog• Contact
  12. 12. Account Setup for Google Analytic Tool•Google Analytics Tool Add Your Site CodeGoogle Analytics is a comprehensive reporting tool, that allows site owners to gather data about websitevisitors. This data is very important when designing websites because it provides facts about how many visitorsthe website has, how many page views, the bounce rate, average time on site, traffic sources overview, whatpages are most visited and much more.
  13. 13. Account Setup for Google Webmaster Tool• Webmaster Tool add your website Google Webmaster Tools let you access data about the crawling and indexing of your website. Displays Googles view of your site, Helps you diagnose site issues, Lets you share information with Google to improve your sites visibility in search engine results.
  14. 14. Account Setup for Bing Webmaster Tool
  15. 15. SEO Resources••••••••
  16. 16. SEO Work Plan
  17. 17. Off Page Questions• What is Search Engine Submission?• What is Directory Submission?• What is Social Bookmarking Submission?• What is Classified Submission?• What is Forum Posting ?• What is Blog Submission and Comment Posting ?• What is Article Submission?• What is Press Releases Submission? Paid Submission• What is Image Submission and Sharing ?• What is Document & PPT Submission ?• How to RSS Feeds Create and Submission?• How to Video Submission ?• What is Shopping Site Submission ?• What is Deal Site Submission ?
  18. 18. Off Page SEO Activity• Regional Search Engines and Directories: We submit your website manually in regional directories which will help you improve your local business.• Manual Directory Submissions: We manually submit your website into general directories which target your industry.
  19. 19. Off Page Activity• Manual Social Bookmarking submissions: Social bookmaking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Social bookmaking involves users sharing their favorite links under different categories or tags.• Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearing along with other ads of the same type.
  20. 20. Off Page Activity• Forum Post: A post is a user submitted message enclosed into a block containing the users details and the date and time it was submitted. Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one after another.• Blogs Creation and Promotion: Blogs are generally designed in a journal format, written in a conversational, personal style, with most recent items at the top of a page. Blogs can offer readers the opportunity to comment on. Poston Blogs is easy to update.
  21. 21. Off Page Activity• Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords which is manually submitted into "Article Directories".• Manual Press Release submissions: Press Release is a written announcement [by submitting it to Press Release sites] to draw online media attention to a new service package or product launch or specific event.
  22. 22. Other Submission• Paid Submission• Photo Sharing• Document & PPT Submission• RSS Feeds• Video Submission• Shopping Site Submission• Deal Site Submission
  23. 23. Social Media ActivityPresentation on Different Social Networking sites
  24. 24. Facebook Marketing How to Create FACEBOOK Business account ?• FB Business Account (For Wall)• FB Post Promotions (Paid/Unpaid)• FB Ad Campaigns• FB Apps Feature• FB Group Feature• FB Company Page• FB Survey/Poll• FB Poke• FB Insights
  25. 25. FB Business Account (For Wall)• You may create a corporate account if you don’t already have a standard Facebook account. (• You will not be able add any other applications to your business account.
  26. 26. FB Post Promotions (Unpaid)• Highlighting post is unpaid post promotion on Facebook page.
  27. 27. FB Post Promotions (paid)• Promoting a post will create a sponsored story or ad that enables the post to reach more of the Page’s fans.
  28. 28. FB Ad Campaigns• Create an Ad (• Pick Your Budget• Make your bid• PPC or PPI As you can see, Facebook gives you plenty of ways to customize your campaign.
  29. 29. FB Apps Feature• You can find Facebook features and Platform applications in the left navigation menu on the home page.
  30. 30. Applications Developed by Facebook• Photos application  Video application• Groups application  Events application
  31. 31. FB Apps FeatureIf you want to develop any application on Facebook… Go to the Facebook developer application, by clicking create new app icon, you will get started to new application. (
  32. 32. FB Group Feature• Group is for limited audience, when you want to share information with small group and not with everybody on fan page. Example: Online Shopping Place (• At present Facebook is giving open, secret and close categories for groups.• After giving name of the group and adding members, you have to select icon from the given list for your group and its done.
  33. 33. FB Company PageCreating a page on Facebook for particular company is calledCompany Page. ( have to select from given 6 broad categories.• Provide the basic information and customize your page.
  34. 34. FB Survey/PollPost update option gives option to create poll.• You can add your questions and options.• Publish your question.
  35. 35. FB Poke• A poke is basically someone trying to get your attention.• It is more like to display the need feed from the person whom you have poked.
  36. 36. FB Insights
  37. 37. How Facebook is effective for marketing?With 901 million users Facebook can –• Build Awareness• Distribute Information• Create Community• Offer Additional Customer Service• Boost Sales
  38. 38. Case The flower company used Facebook ads to give fans 15% their purchase and 50 Facebook Credits to be used on Facebook Games.
  39. 39. Google +
  40. 40. Introduction to Google+ Business account• A guide for Google+ Business account
  41. 41. How to create business page on Google• You can create Google plus account from your Google account. Or• You can create one (• Customize your Public Profile.• Promote your page.• Example: Nissan (
  42. 42. How Google plus is effective for marketing?With 250+ million users Google Plus can –• Advertise your new product.• Divide one image into five parts.• Showcase your entire team.• Offer promotional codes.• Showcase testimonials from others.
  43. 43. Case StudyNick Strocchi Photography
  44. 44. Introduction to LINKEDIN Business account A guide for LINKEDIN Business account• LI Network Building• LI Survey/Poll• LI Answers• LI Company Page
  45. 45. • Create and complete your LinkedIn profile. ( )• Schedule regular updates for your profile.• Connect to as many peers as possible.• Join all of the groups that relate to your profession.
  46. 46. • LinkedIn has its own add-on application called "LinkedIn Polls". (
  47. 47. • Answer is forum in LinkedIn that allows you to ask question and will get fast, accurate answers from your network and other experts worldwide.• You can also ask question privately that will not appear on the site, and is instead delivered as a message to the specific connections you chose.
  48. 48. • The company page can be used to build business connections, to post jobs, and as a research tool to find out about someone before you do business with them / employ them / start work for them.• To Create company page, go to the profile and click on companies. On the right hand side navigation you will find create/add a company option.
  49. 49. LinkedIn is world’s largest professional network.150 million users worldwide.• To Build business connections• Can Create Group• Group Discussion• Answer• LinkedIn makes it much FASTER, CHEAPER and EASIER to find and communicate with exactly the right people.
  50. 50. • Cathy Pacific Airways
  51. 51. Introduction to TWITTER Business account A guide for TWITTER Business account How to do… ?• Tweet Promotions• Building Follower Network• Handle• Expandable Tweets
  52. 52. How to use Twitter account for Business?• Visit and click on click the big ―Sign Up‖ button (• Tweet Promotions• Building Follower Network
  53. 53. What is Tweet Promotion on Twitter?• Promoted Tweets is ad platform on twitter.• You can start advertising on twitter with this link… (• Promoted Tweets are priced on a Cost-per-Engagement (CPE)
  54. 54. How to Build Follower Network on Twitter?• You find your friends and colleagues, you find people who are interested in what you have to say, and after a while, you eventually build a network of people who are truly interested in what you do.
  55. 55. How to Build Follower Network on Twitter?• You find your friends and colleagues, you find people who are interested in what you have to say, and after a while, you eventually build a network of people who are truly interested in what you do.What is Handle on Twitter?Twitter handle is username and displayed in the profile url.What is Expandable tweets on Twitter?Giving more than 140 characters Expandable tweets on twitter will enable users to see previews depending on the type of content in a tweet.
  56. 56. Twitter Applications• Tweet Deck• Future Tweets• Twitter Find
  57. 57. How Twitter is effective for marketing?With 500 Million users Twitter can –• Build brand awareness• Spread the latest news about the company• Have new blog post to tell others• Know who are talking about your company
  58. 58. How Twitter is effective for marketing?With 500 Million users Twitter can –• Build brand awareness• Spread the latest news about the company• Have new blog post to tell others• Know who are talking about your company
  59. 59. How Twitter is effective for marketing?With 500 Million users Twitter can –• Build brand awareness• Spread the latest news about the company• Have new blog post to tell others• Know who are talking about your company
  60. 60. Case StudyFaaso’sThey are accepting orders through twitters andconfirm on twitter.
  61. 61. Introduction to YOUTUBE Business account A guide for You Tube Business account How to do… ?• YT Video Posting & Promotions• YT Channel DevelopmentHow to create YouTube account?• With Google account you can access YouTube account.• After signing you can create channel from the right navigation menu option.
  62. 62. How to develop Channel on YouTube?From your profile page you can create channel in YouTube.• Update your Profile• Have channel information setup• Customize your channel• Channel title and tags• Themes and Colors• Modules• Latest video
  63. 63. YouTube Video Posting & Promotions• Posting on YouTube is uploading video.• YouTube have option to auto share on Facebook, Twitter and Google Reader, even you can add your blog on it.• Placing videos on social network site is the best way to promote them virtually.
  64. 64. How YouTube is effective for marketing?• Great way for SEO.• Portable videos- you can carry your videos anywhere.
  65. 65. Case StudyThe Hero Moto Corp Hum Mein Hai Hero .
  66. 66. Introduction to Pinterst Business account A guide for Pinterest Business accountHow to create Pinterest Account for business• Pinterest does have a lot of potential for marketing a business.• With Facebook or Twitter’s account you can login to Pinterest account.• Launch a pin theme and make pin boards.How Pinterest is effective for marketing?• Show visuals like info graphics and data charts.• Ebook, ecovers.
  67. 67. Case StudyWhole Foods Market
  68. 68. Introduction to Flickr Business account A guide for Flickr Business accountHow to Flickr account?• You can sign in to Flickr account from your yahoo maid ID.• You can also sign in to Flickr from Facebook or Google account.
  69. 69. How Flickr is effective for marketing?With 131 million users, Flickr can –• Advertise your company, products, services, etc.• Find and join appropriate groups and share your photos in those groups.• Link prominently from your web site to your Flickr photo stream.• You can also upload videos.
  70. 70. Flickr Glossary• Favorites• Archives• Explore Analog• Flickr Clock• Gallery• Group• Map• Photo stream• Set• Stats• Tag• The Commons
  71. 71. Introduction to Slide Share Business account A guide for Slide Share Business accountHow to create Slide Share for business account?• Sign up for Slide Share to start with ( Share platform for Document Sharing/Marketing With Slide Share you can make connections, increase the reach of your presentations, view presentations you didn’t have the opportunity to attend, and market your work on the Internet utilizing inventive, interactive solutions.
  72. 72. How Slide Share is effective for Marketing?With 74 million users Slide Share can organize -• Webinars• Online Presentations
  73. 73. Case StudyNASA
  74. 74. Slide Share Glossary• Channel• Favorites• Featured• Follower• Following• Upload• Zip cast
  75. 75. ThanksBhavesh Valand (SEO | SMO | ORM | Internet Marketing )Address :-Block No. 139 / 12 MIG, Gujarat Housing BoardSector – 14, Gandhinagar, GujaratIndiaMobile No. + 91 8511391256Skype:- indiaseo, kt_bhavesh, kiwiqa_bhaveshEmail ID:-