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DELL
 

DELL

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Everything about DELL INC.

Everything about DELL INC.

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    DELL DELL Presentation Transcript

    • PRINCIPLES OF MANAGEMENT
    • SPECIAL THANKS TO MADHURA MISS
    • GROUP MEMBERS
      ANKIT KANOJIYA
      BHAVESH SHARMA
      BHAVEEN BHANUSHALI
      SUDHIR CHAUDHARY
      MAHENDRA SAHANI
      ANKITKUMAR PANDEY
    • DELL INC.
    • introduction
      Dell Inc. - an American MNC Information Technology corporation based in Texas, USA.
      Founded by - Michael Dell on November 4, 1984.
      Products - Desktops, Servers, Notebooks, Netbooks, Peripherals, Printers, Televisions, Scanners, Storage, Smart Phones etc.
      Its products are sold Worldwide.
      It was ranked 41st by Fortune-500 list in 2010.
    • Dell employees
    • revenue
    • HISTORY
    • Turbo pc
    • DELL FACILITIES
      Dell is headquartered in Round Rock, Texas.
      • United States - Austin, Texas, Nashua, New Hampshire; Nashville, Tennessee; Oklahoma City, Oklahoma; Peoria, Illinois; Winston-Salem, North Carolina; Eden Prairie, Minnesota and Miami, Florida.
      • Global - Penang, Malaysia; Xiamen, China; Bracknell, UK; Manila, Philippines; Bangalore, India; Hortolandia, Brazil; Łódź, Poland and Limerick, Ireland.
      • The US and India are the only countries which have all of Dell's business functions and provide support globally.
    • Indian facility
    • PRODUCTS
      • Dell's Peripherals class includes USB key drives, LCD televisions, and printers; Dell monitors include LCD TVs, plasma TVs and projectors for HDTV and monitors. Dell Ultra Sharp is further a high-end brand of monitors.
      • OptiPlex (office desktop computer systems)
      • Vostro (office/small business desktop and notebook systems)
      • n Series (desktop and notebook computers shipped with Linux or FreeDOS installed)
      • Latitude (business-focused notebook
      • Dell's Home Office/Consumer class emphasizes value, performance, and expandability. These brands include:
      • Inspiron (budget desktop and notebook computers)
      • Studio (mainstream desktop and laptop computers)
      • XPS (high-end desktop and notebook computers)
      • Alien ware (high-performance gaming systems)
      • Adamo (high-end luxury laptop)
    • xps
    • vostro
    • OptiPlex
    • studio
    • inspiron
    • latitude
    • Alienware
    • adamo
    • Dell notebook
    • Dell chargers
    • manufacturing
      Just-in-time manufacturing
      Manufacturing process
      No mass production
    • MARKETING
      • Advertisements in television, the Internet, magazines, catalogs and newspapers.
      • A Popular Phrase "Dude, you're gettin' a Dell!“ was used to market it’s Products.
      • In 2007, Dell began using the slogan "Yours is here" to say that it customizes computers to fit customers' requirements.
      • Retail stores
    • Retail stores
    • advertisements
    • strategies
      Dell Kiosk
      Lowering prices
      Offering free bonus products
      Offering free shipping
    • Dell ki0sks
    • MARKET COMPETITION
      Major competitors include Hewlett-Packard (HP), Acer, Toshiba, HCL, Sony, Lenovo, IBM, Samsung, Apple.
      In 2006, Dell had between 18% and 19% share of the worldwide personal computer market, compared to HP with roughly 15%.
      Dell had major chunk in Netbooks Market in Asia-Pacific region (95%).
    • Major competitors
    • dell’s core strategies
      Michael's business philosophies sampling of some of these key ideas includes:
      • Hiring ahead of the curve
      • Segmenting the CEO
      • Building a company of owners
      • Staying allergic to hierarchy
    • Developing products from the customer's viewpoint
      Targeting a customer of one
      Flipping the demand/supply equation
      Mobilizing people around a single business goal
    • Environmental records
      Dell committed to reduce greenhouse gas emissions.
      Elimination of toxic polyvinyl chloride and brominated flame retardants.
      First products completely free of PVC and BFRs with the G-Series monitors.
      On June 5, 2007 Dell set a goal of becoming the greenest technology company on Earth.
    • weakness
      In 2005, complaints about Dell more than doubled to 1,533, after earnings grew 52% that year.
      Dell acknowledged that it had problems with customer service.
      Loose grip over Europe and Asian countries.
    • MICHAEL DELL (CHILDHOOD STORY) 
      Most people don’t know that one the key marketing strategies that have made Dell Computer so unbelievably successful had nothing to do with the computer business. Dell actually discovered it as a 12-year old kid in Houston.
    • Dell ( then and now)
      DISTRIBUTION
      INNOVATION
      MANAGEMENT
    • Board of directors.
      Michael Miles, Alex Mandl, William Gray, Judy Lewent, Alan Lafley, Sallie Krawcheck, Thomas Luce, Klaus Luft, Gerard Kleisterlee, Ross Perot, James Breyer, Shantanu Narayan, Donald Carty, Samuel Nunn,
      CFO- Brian Gladden.
    • conclusion
      Dell has established market in the world.
      Gain supremacy over competitor through quality and service.
      Its has innovative strategy which help to gain over his rivals
      Prone to loose against local competitor
      Still has to established in Europe and middle Asian countries