Social Media Presentation Deck


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Social Media Presentation Deck

  1. 1. Social Media Web 2.0<br />July 2011<br />By: Jason Bhatti <br />
  2. 2. What is Social Media?<br />The digital representation of Oneself online called your “Social Graph” that is used to interact and share ideas. <br />Friend Communities: Facebook, Myspace, etc.<br />Professional Community: Linkedin<br />Microblogging: Twitter<br />Blogging: Blogger, Wordpress, Zemanta<br />Location Based: Foursqaure, Sticky Bits<br />Social Aggregator: Tweetdeck, TapTank<br />
  3. 3. Facebook<br /><ul><li>Facebook is usually the most personal of all three but being professional by taking down some of those not so professional photos will go a long way.
  4. 4. Actively comment and re-post activity happening on the your pages and things your doing.
  5. 5. Post all other pages to your Facebook profile links ieLinkedin, Twitter, Foursquare etc. this ensures good visibility and ties them together.
  6. 6. Someone you know may find your post relevant to projects happening in their own companies and are likely to recommend you.
  7. 7. Be real and sincere because most people can spot a fake so stay cool and collect in your own personal life.</li></li></ul><li>Foursquare<br />Foursquare is primarily for letting your friends know where you are and figuring out where they are. Secondarily, it's for collecting points, prize "badges," and eventually, couponsfor going about your everyday business.<br />And it's becoming popular. Foursquare now has almost 275,000 users in less than a year.<br />
  8. 8. Twitter<br /><ul><li></li></ul>Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.<br />
  9. 9. TweetDeck<br /><ul><li>Download and start using Tweet Deck!
  10. 10. Tweet Deck is not just for Twitter you can use it for all you social networks like, Facebook, Linkedin, and Tweeted #Tags
  11. 11. This makes seeing your friends updates more concise and easier to manage.
  12. 12. Posting to ALL these networks is very easy too! </li></li></ul><li>Blogger<br />Please visit and comment on my blog experience presenting this Social Media Deck<br />A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.<br />Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.<br />
  13. 13. Linkedin<br />Your professional community online the jobs you have and your work history.<br /> Displays your competencies in specific fields. <br />Helps connect you with like minded individuals.<br />
  14. 14. Profile<br /><ul><li>Personalize your URL
  15. 15. Add a Professional looking Photo – people like to see that you’re an actual real person that is a true professional.
  16. 16. Keep your profile up to date (Work History, Summary, Status)
  17. 17. Add your Twitter Feed
  18. 18. Add Websites
  19. 19. Add Interests
  20. 20. Add Specialties
  21. 21. Increase your SEO add buzz words so when people looking for specialties ie (Social Media, Agency) they can find you. </li></li></ul><li>Groups<br /><ul><li>Add ALL relevant groups ie Business Development, Web 2.0 etc. your allowed 50 so join 50 because you can always leave one group to join another and you can hide that you are part of that group on your profile
  22. 22. Pay close attention to the group activity
  23. 23. Regularly monitor the Jobs sections especially in the groups having to do with Social Media & Site redesigns people usually post jobs they need
  24. 24. Join Group that have the most members as they extend your reach (Social Graph)
  25. 25. Leave comments on discussions wherever possible because people like being helped and are likely to return the favor when it arises </li></li></ul><li>Connections<br /><ul><li>If you don’t have a paid account, store information on how you know certain people on a spreadsheet.
  26. 26. Use Connections - referrals can be incredibly powerful when your trying to make an introduction to a new company/opportunity.
  27. 27. Keep Them Private – Having your connections private shows that your respect their privacy and new connections are more likely to connect knowing their information is also kept confidential.
  28. 28. Connect with EVERYONE you can like people you meet, execs from companies you worked with in the past, your high school friends, EVERYONE because you never know who knows who.
  29. 29. Connect with “TOP Linkedin” users they have the most connections so you get the benefit of getting a 2nd or 3rd connection with someone really important you may need. </li></li></ul><li>Recommendations<br /><ul><li>Ask for recommendations – serve the purpose of building Trust and Credibility
  30. 30. Give Recommendations to people you trust.
  31. 31. Recommendations also provide more about the kinds of Jobs or clients that trust in your work.
  32. 32. The trusted connections that recommend you can also become great coaches when your looking for similar opportunities.</li></li></ul><li>Twitter Connect<br /><ul><li>When you post updates to Twitter they will show up in your status on Linkedin.
  33. 33. Depending how you use Twitter you may want to link it to Linkedin if you do follow these guidelines.
  34. 34. Be professional knowing that other professionals are looking at your updates.
  35. 35. This provides some visibility of what your working on and/or what you Tweet about actively. Thisshows you are responsible foryour professional career.</li></li></ul><li>Suggestions to Get Started<br />Must Read Books to get started<br />understanding the world of Social Media and<br />using it to your advantage. <br />Crush It – Gary Vaynerchuck<br />Socialnomics – Erik Qualman<br />
  36. 36. THE END<br />Questions? Comments?<br />