Inbound marketing best practices for 2015. First meeting of Birmingham HubSpot User Group.

1. Welcome!

2. #HamHUG

5. Let’s Grow.

6. Inbound Marketing
Best Practices
for 2015

7. Doing without
Deciding

8. Grab and go (trial)
Me-centric
Outbound tactics on the Internet
Likely to fail

9. 2015
A Real Inbound
Marketing Plan

10. Examine why.
Realistic look at intricacy
& timeline.
Mini goals.
No skipping!

11. Set it and
Forget it

12. Inbound as Automation / Efficiency
Automation tools as efficiency instead of enhancement.
• Setting things on autopilot, turning them on and forgetting
them
• Too much rubber stamping (faster/easier)
• Ignoring variables
• Outbound leakage
• Oversimplification

13. 2015
Enhancement
Automation

14. Your success in inbound marketing
is more about the width of your
brain than the width of your wallet.
~Brian Halligan, CEO & Founder, HubSpot.
“
”
• Automation for marketing personas
• Delegation and oversight of marketing tasks
• Planning ahead
• Sipping from the fire hose without getting soaked

15. Lone Wolf
Marketing

17. 2015
It takes a
Village

19. Hung up on
Keywords

21. SEO is no longer what you think
it is.
Experts have re-defined it.
(Moz.com)
Job openings for SEO
professionals

22. 2015
Optimization &
Personalization

23. 2015 Total Optimization
Not limited to search engine
optimization
Build everything around
marketing personas.
The brick and mortar experience
on the web.

24. Show and Tell

29. Inbound Marketing Best Practices for 2015
1) A Real Inbound Marketing Plan
• Why you chose inbound
• True view of intricacy & a timeline.
• Set mini goals for the steps involved.
• No skipping over steps.
2) Enhancement Automation
• Automation to serve personas
• Delegation and oversight of marketing
tasks
• For planning ahead
• Managing large volume of details
3) It Takes a Village to Raise A
Customer
• Inbound is a team effort – companywide.
4) Optimization & Personalization
2015 Total Optimization
• Not limited to search engine optimization
• Build everything around marketing
personas.
• The brick and mortar experience on the
web.

30. Questions?

31. 2015 HUG Meeting Dates
Q1 March 5th, 5:30p
Q2 June 18th, 5:30p
Q3 September 24th, 5:30p
Q4 December 3, 5:30p
Virtual Hugs & Staying Connected
Visit the website to connect
www.birmingham.hubspotusergroups.c
om
• Register for Upcoming Events
• Virtual events coming for 2015
• Help wanted!
• Inbound.org – details on website
• How-to and help coming to the blog
More Hugs

32. Thank You
twitter.com/BirminghamHug
facebook.com/birminghamhug