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RETAIL STORE MANAGEMENT.
Introduction about company
Retail makes every effort to delight its customers, tailoring store formats to
changing Indian lifestyles and adapting products and services to their desires.
We operate some of India’s most popular retail formats. Across value and lifestyle
segments, our multi-format retail strategy caters to all the consumption needs of a
wide cross-section of Indian consumers Target Audience: 15 to 30 age. Dhokali
Road, near highland Society, opp Dmart Thane [W]
Our business is well capitalized to propel pure retail growth momentum. We
believe the Indian consumption story is intact and the combination of
consumption and investment driven growth will power our success. We aim to
maintain our focus on increasing consumption demand through innovative
customer engagement activities.
We aim to continue on our growth path through a combination of realization
efficiency and space expansion. Our aim is to maintain the momentum of topline
growth through continuous efforts to increase store efficiencies and productivity
as evident in improved.
Mission
   To provide our customers with exceptional values and
      an changing variety of top-quality goods in fun &
      friendly shopping experience. To be the preferred
      choice of the world’s best manufacturers, importers
      and wholesalers as a unique, honest and professional
      solution for the disposition of closeout, end-of-season
      and other surplus merchandise. Equally, to be a
      purchaser of opportunistic inventories from the
      smallest localized situations to large-scale business
      closures.
Vision
   We recognize the equal importance of our
     customers and our suppliers in a business
     that must earn the respect of each with
     every new transaction.

      We will treat both with fairness, integrity,
      always keeping the long-term relationship
      and our reputation in mind.
Steps to Start a Retail Women's
           Clothing Business
   Selecting Location
   Finding Supplier
   Advertising Business
Challenges of Retail Marketing

    High-Ticket Items Require a Consumer
       Sacrifice
    Small Stores Have Limited Merchandise
    Trendy Stores are Expensive
Management system

                           Bhakti Salunke                        Pooja Chowdhuri    Prerna Jyoti
                                               Harsha Gulati
   Shatakshi Dixit          [Store & Floor                        [Advertising &   [Merchandise
                                             [Product Manager]
[finance manager]             Manager]                             Promotion]        Manager]




                       Heena patel           Hemlata Deora
                     [Creative Dept]         [Quality Dept]




             SHOP 1                • 12 WORKERS
             SHOP 2                • 13 WORKERS
FLOORE SPACE
                MANAGEMENT
Purpose of Store Design-
   To support the retailers market position in maintaining its
       customer image, by relating to the needs and aspirations of
       the consumer.
   To meet the operational needs of the company in keeping costs
       down and maintaining sufficient stock to supply customers.


Space audit
   Hot spot
   Warm spot
   Cold spot
Layout of Store
Clothing products
   These ladies jeans are available
               in different styles like low
Jeans          rise, mid-rise, regular,
               straight cut, boot but, flares
               etc.
           Our spectacular collection of
               ladies elegant jeans are
               available in various sizes,
               lengths, and colours.
           This amazing range of jeans is
               lauded for its resistance to
               wear and tear, durability,
               strength and comfort level.
           Price starting Rs. 800*
               according to quality & Size
        

        
   Women’s Tops which are
              made by using very
Tops          superior and premium
              quality raw material.
          The provided tops are
              designed by our expert
              designers to give attractive
              and luxurious look to the
              wearer.
          . These Women’s Tops are
              available in different
              colours, finish, designs and
              various patterns.
          Price starting Rs. 500*
              according to quality & Size
   These are stitched to perfection and are
                 of best quality. These Kurties are
Kurtis           designed using best resources and
                 we also keep in mind the colour
                 combination, embroidery, pattern
                 and the stitching part.
            Women's Kurtis Tunic designed for
                 teenagers in cool cotton with hand
                 embroidery. Our kurtis are well
                 known for appealing designs,
                 neatly stitched and shrinkage
                 resistance.
            Banarsi booti kurti with velvet
                 sequence embroidery work and jari
                 lace work. Our Banarsi Booti Kurtis
                 are available in various colours and
                 designs.
            Price starting Rs. 700* according to
                 quality & Size
         
   We specialize in making high grade
                 quality of women dress Fabric,
Dresses          women dress materials. These are
                 a rage among our clients and can
                 be worn by all age group women.
             manufactured from high quality of
                 fabrics by using advance
                 techniques by help of our team of
                 expertise. We apply innovative
                 design and production
                 techniques while keeping trends
                 with the latest fashion and
                 produced quality
             productsPrice starting Rs. 1000*
                 according to quality & Size
          
   These Womens Sarees are in wide
                demand in the market due to
                their excellent quality of fabric,
Sarees
                flawless workmanship and
                tempting designs.
            We provide Lehenga style saree with
                 Georgette foil & nett fusion,
                 antique material and gota work.
                 We offer our range of Heavy
                 Work Sarees in various fabrics.
            We are counted as one of the most
                 reputed name in producing and
                 supplying a premium quality
                 range of silk sarees to our
                 esteemed customers
            Price starting Rs. 1200* according to
                 quality & Size
         
Accessories
   Our specialization is to produce
                 quality leather sandals. Most of
Sandels          our footwear are anatomical,
                 with arch support, high comfort
                 and contemporary designs. Our
                 mostly known products are
                 based on the following groups.
                 Lady leather Casual Shoes Lady
                 Slippers - sandals Lady Fashion
                 Shoes Daily wearing Shoes.
             Price starting Rs. 500* according
                 to quality & Size
          
   Our Bangles includes Indian
                  Wedding Bangles, Fashion
                  Bangles, Colourful Wood
Bangels
                  Bangles.
             We offer a wide variety of bangles,
                  pendants and buttons which are
                  designed by master craftsmen.
             Our products have a brand value in
                  the market and are recognized for
                  creative designs, usability and
                  competitive prices.Although we
                  design our range as per the
                  prevalent market trends or as per
                  the requirements specified by our
                  clients
             Price starting Rs. 200* according to
                  quality & Size
          
Jewellary   rings
Feature:
1.New hot seller, most popular
2.Nice exterior appearance design
3.High quality fashion jewelry products
4.Various styles and elegant design
5.Quality is our best-selling guarantee
6.Fashion gift
7.Well-chosen raw material
8.Various gemstones, various colors, various designs for your choice.
9.Good products feature
10.Quality approval
11.Good quality and service
12.Competitive price
   Every individual wears watches and
                the best watches for men &
watches         women are those that are not
                merely comfortable but also ones
                that make style statements. Best
                watches for women are from
                diverse brands like Titan,
                Fastrack, Citizen & many more
                categories. Luxury, premium,
                formal and casual wear watches
                may be included in the category
                which deals with best watches for
                women.
             Watches starting price Rs. 200*
MERCHANDISE PLANNING
Merchandising
The display of the merchandise plays an important role in attracting
the customers into the store and prompting them to purchase as well.
Merchandising helps in the attractive display of the products at the
store in order to increase their sale and generate revenues for the retail
store.
Merchandising helps in the sensible presentation of the products
available for sale to entice the customers and make them a brand
loyalist.
Promotional Merchandising
The ways the products are displayed and stocked on the shelves play
an important role in influencing the buying behavior of the
individuals.



Attractive packaging
The packaging of the merchandise goes a long way in
improving the brand value of the product. A product
kept in a nice box would definitely catch the attention of
the customers.
Impressive presentation of the Product
The display of the products at the retail store must entice
the customers. The merchandiser in coordination with
the store manager must ensure that the products are
according to the season as well as latest trends.

Unique Pricing (Discounts)
Attractive prices, discounts, rebates also bring customers
to the store.

Promotional schemes, gifts
Coupons and attractive gifts make shopping a
pleasurable experience for the customers.

Category management

   The concept of segregating similar products
      into separate groups is called as category
      management. The complete range of
      merchandise available at the retail store is
      divided into separate product categories
      consisting of related products.

   Category
   The complete range of merchandise at the store is divided into
       separate groups consisting of related products. Such groups
       are called as categories.
   Each category is treated as a separate business entity.
   The retailer calculates the profit and loss of each category
       separately.
   Each category contributes in its own way to the profitability of
       the store.
   The retailer does not promote a single brand but the complete
       category.
   The concept of categories has gone a long way in developing a
       strong bond between the retailer and the supplier.

Market Segments for the Retail
           Clothing Market
    Gender-Related Segments
    Age-Related Segments
    Geographic Segments
    Behavior-Related Segments
    Lifestyle Segmentation

The Legalities of Selling Retail
                Clothing
   Resale Certificate
   Seller's Permit
   Labeling Laws
   Safety
Retail Selling Tips for Women's
                 Clothes
   Know Your Product
   Know Your Customer
   Overcome Objections
   Listen to Your Customer
Duties Learn in the Retail Clothing

    Visual Merchandising
    Marketing
    Managing Staff
    Inventory Control
    Customer Service

THANK YOU

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Retail Store Management

  • 2. Introduction about company Retail makes every effort to delight its customers, tailoring store formats to changing Indian lifestyles and adapting products and services to their desires. We operate some of India’s most popular retail formats. Across value and lifestyle segments, our multi-format retail strategy caters to all the consumption needs of a wide cross-section of Indian consumers Target Audience: 15 to 30 age. Dhokali Road, near highland Society, opp Dmart Thane [W] Our business is well capitalized to propel pure retail growth momentum. We believe the Indian consumption story is intact and the combination of consumption and investment driven growth will power our success. We aim to maintain our focus on increasing consumption demand through innovative customer engagement activities. We aim to continue on our growth path through a combination of realization efficiency and space expansion. Our aim is to maintain the momentum of topline growth through continuous efforts to increase store efficiencies and productivity as evident in improved.
  • 3. Mission  To provide our customers with exceptional values and an changing variety of top-quality goods in fun & friendly shopping experience. To be the preferred choice of the world’s best manufacturers, importers and wholesalers as a unique, honest and professional solution for the disposition of closeout, end-of-season and other surplus merchandise. Equally, to be a purchaser of opportunistic inventories from the smallest localized situations to large-scale business closures.
  • 4. Vision  We recognize the equal importance of our customers and our suppliers in a business that must earn the respect of each with every new transaction. We will treat both with fairness, integrity, always keeping the long-term relationship and our reputation in mind.
  • 5. Steps to Start a Retail Women's Clothing Business  Selecting Location  Finding Supplier  Advertising Business
  • 6. Challenges of Retail Marketing  High-Ticket Items Require a Consumer Sacrifice  Small Stores Have Limited Merchandise  Trendy Stores are Expensive
  • 7. Management system Bhakti Salunke Pooja Chowdhuri Prerna Jyoti Harsha Gulati Shatakshi Dixit [Store & Floor [Advertising & [Merchandise [Product Manager] [finance manager] Manager] Promotion] Manager] Heena patel Hemlata Deora [Creative Dept] [Quality Dept] SHOP 1 • 12 WORKERS SHOP 2 • 13 WORKERS
  • 8. FLOORE SPACE MANAGEMENT Purpose of Store Design-  To support the retailers market position in maintaining its customer image, by relating to the needs and aspirations of the consumer.  To meet the operational needs of the company in keeping costs down and maintaining sufficient stock to supply customers.  Space audit  Hot spot  Warm spot  Cold spot
  • 11.  These ladies jeans are available in different styles like low Jeans rise, mid-rise, regular, straight cut, boot but, flares etc.  Our spectacular collection of ladies elegant jeans are available in various sizes, lengths, and colours.  This amazing range of jeans is lauded for its resistance to wear and tear, durability, strength and comfort level.  Price starting Rs. 800* according to quality & Size  
  • 12.  Women’s Tops which are made by using very Tops superior and premium quality raw material.  The provided tops are designed by our expert designers to give attractive and luxurious look to the wearer.  . These Women’s Tops are available in different colours, finish, designs and various patterns.  Price starting Rs. 500* according to quality & Size
  • 13.  These are stitched to perfection and are of best quality. These Kurties are Kurtis designed using best resources and we also keep in mind the colour combination, embroidery, pattern and the stitching part.  Women's Kurtis Tunic designed for teenagers in cool cotton with hand embroidery. Our kurtis are well known for appealing designs, neatly stitched and shrinkage resistance.  Banarsi booti kurti with velvet sequence embroidery work and jari lace work. Our Banarsi Booti Kurtis are available in various colours and designs.  Price starting Rs. 700* according to quality & Size 
  • 14.  We specialize in making high grade quality of women dress Fabric, Dresses women dress materials. These are a rage among our clients and can be worn by all age group women.  manufactured from high quality of fabrics by using advance techniques by help of our team of expertise. We apply innovative design and production techniques while keeping trends with the latest fashion and produced quality  productsPrice starting Rs. 1000* according to quality & Size 
  • 15.  These Womens Sarees are in wide demand in the market due to their excellent quality of fabric, Sarees flawless workmanship and tempting designs.  We provide Lehenga style saree with Georgette foil & nett fusion, antique material and gota work. We offer our range of Heavy Work Sarees in various fabrics.  We are counted as one of the most reputed name in producing and supplying a premium quality range of silk sarees to our esteemed customers  Price starting Rs. 1200* according to quality & Size 
  • 17.  Our specialization is to produce quality leather sandals. Most of Sandels our footwear are anatomical, with arch support, high comfort and contemporary designs. Our mostly known products are based on the following groups. Lady leather Casual Shoes Lady Slippers - sandals Lady Fashion Shoes Daily wearing Shoes.  Price starting Rs. 500* according to quality & Size 
  • 18.  Our Bangles includes Indian Wedding Bangles, Fashion Bangles, Colourful Wood Bangels Bangles.  We offer a wide variety of bangles, pendants and buttons which are designed by master craftsmen.  Our products have a brand value in the market and are recognized for creative designs, usability and competitive prices.Although we design our range as per the prevalent market trends or as per the requirements specified by our clients  Price starting Rs. 200* according to quality & Size 
  • 19. Jewellary rings
  • 20. Feature: 1.New hot seller, most popular 2.Nice exterior appearance design 3.High quality fashion jewelry products 4.Various styles and elegant design 5.Quality is our best-selling guarantee 6.Fashion gift 7.Well-chosen raw material 8.Various gemstones, various colors, various designs for your choice. 9.Good products feature 10.Quality approval 11.Good quality and service 12.Competitive price
  • 21.  Every individual wears watches and the best watches for men & watches women are those that are not merely comfortable but also ones that make style statements. Best watches for women are from diverse brands like Titan, Fastrack, Citizen & many more categories. Luxury, premium, formal and casual wear watches may be included in the category which deals with best watches for women.  Watches starting price Rs. 200*
  • 22. MERCHANDISE PLANNING Merchandising The display of the merchandise plays an important role in attracting the customers into the store and prompting them to purchase as well. Merchandising helps in the attractive display of the products at the store in order to increase their sale and generate revenues for the retail store. Merchandising helps in the sensible presentation of the products available for sale to entice the customers and make them a brand loyalist. Promotional Merchandising The ways the products are displayed and stocked on the shelves play an important role in influencing the buying behavior of the individuals.  
  • 23. Attractive packaging The packaging of the merchandise goes a long way in improving the brand value of the product. A product kept in a nice box would definitely catch the attention of the customers. Impressive presentation of the Product The display of the products at the retail store must entice the customers. The merchandiser in coordination with the store manager must ensure that the products are according to the season as well as latest trends. 
  • 24. Unique Pricing (Discounts) Attractive prices, discounts, rebates also bring customers to the store. Promotional schemes, gifts Coupons and attractive gifts make shopping a pleasurable experience for the customers. 
  • 25. Category management  The concept of segregating similar products into separate groups is called as category management. The complete range of merchandise available at the retail store is divided into separate product categories consisting of related products. 
  • 26.  Category  The complete range of merchandise at the store is divided into separate groups consisting of related products. Such groups are called as categories.  Each category is treated as a separate business entity.  The retailer calculates the profit and loss of each category separately.  Each category contributes in its own way to the profitability of the store.  The retailer does not promote a single brand but the complete category.  The concept of categories has gone a long way in developing a strong bond between the retailer and the supplier. 
  • 27. Market Segments for the Retail Clothing Market  Gender-Related Segments  Age-Related Segments  Geographic Segments  Behavior-Related Segments  Lifestyle Segmentation 
  • 28. The Legalities of Selling Retail Clothing  Resale Certificate  Seller's Permit  Labeling Laws  Safety
  • 29. Retail Selling Tips for Women's Clothes  Know Your Product  Know Your Customer  Overcome Objections  Listen to Your Customer
  • 30. Duties Learn in the Retail Clothing  Visual Merchandising  Marketing  Managing Staff  Inventory Control  Customer Service 