Your SlideShare is downloading. ×
0
Join In The BforB Fun
twitter.com/TedTheBforBBear
twitter.com/BforBStuart
twitter.com/BforBMidlands
Business For Breakfast...
BforB Midlands
In Business?
Learn How To Market Yourself Cost Effectively
The Business for Breakfast Way
What You Will See
• Who am I
• Marketing Challenges For Small
Businesses
• 4 Important Words
• 4 Tools / Systems / Techniq...
Who am I
• Referral Marketing Specialist
• Chartered Accountant
• Social Media Addict
• + outside interests...
The Challenges
4 Important Words
Hard-work
Discipline
Perseverance
Plan
4 Things To Do
Networking
Reputation Building
Social Media
Referral Marketing
Elements for BforB success!
Presence
121s
Giving referrals
Guests
Focus - pitch
Energy & enthusiasm
What Am I Looking
For
Continue the conversation
East Midlands
West Midlands
Opportunities to speak
Lets Do Business - 26 J...
Get In Touch
Schott House, Drummond Road, Stafford
01782 524268
www.bforbmidlands.co.uk
stuart.walton@bforbstaffordshire.c...
Join In The BforB Fun
twitter.com/TedTheBforBBear
twitter.com/BforBStuart
twitter.com/BforBMidlands
Business For Breakfast...
Upcoming SlideShare
Loading in...5
×

BforB - getting the most from our referral marketing system

460

Published on

A quick guide to getting the most out of the BforB system delivered to BforB group at Alderley Edge - February 2014

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
460
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Business is lonely
    Everyone needs a friend or two or three
    Every contact made can bring 250 new contacts
    Fortune is in the follow up
    Use every opportunity
    Give - do not take
    The 4 important words
    Use of the name
    Character = Competence
    Behaviour, behaviour, behaviour
    Congruence
    Takes time to build
    Often Your sole differentiator
    The 4 important words
    Leverage your network
    Build your reputation
    Cost effective
    Continues the conversation
    The 4 important words
    Pick your weapon
    A referred client 6 times more likely to buy
    85% of business done by word-of-mouth
    Organising & measuring this power
    Most cost effective form of marketing
    The importance of the qualified lead
    Permission to use my name
    The 4 important words
  • Business is lonely
    Everyone needs a friend or two or three
    Every contact made can bring 250 new contacts
    Fortune is in the follow up
    Use every opportunity
    Give - do not take
    The 4 important words
    Use of the name
    Character = Competence
    Behaviour, behaviour, behaviour
    Congruence
    Takes time to build
    Often Your sole differentiator
    The 4 important words
    Leverage your network
    Build your reputation
    Cost effective
    Continues the conversation
    The 4 important words
    Pick your weapon
    A referred client 6 times more likely to buy
    85% of business done by word-of-mouth
    Organising & measuring this power
    Most cost effective form of marketing
    The importance of the qualified lead
    Permission to use my name
    The 4 important words
  • Transcript of "BforB - getting the most from our referral marketing system"

    1. 1. Join In The BforB Fun twitter.com/TedTheBforBBear twitter.com/BforBStuart twitter.com/BforBMidlands Business For Breakfast Business For Breakfast – Staffordshire Group http://uk.linkedin.com/in/stuartwalton www.flickr.com/groups/bforbstaffs/ www.youtube.com/user/BforBuk www.facebook.com/BusinessforBreakfastMidlands stuart.walton@bforbstaffordshire.co.uk http://www.slideshare.net/BforBStaffs/newsfeed
    2. 2. BforB Midlands In Business? Learn How To Market Yourself Cost Effectively The Business for Breakfast Way
    3. 3. What You Will See • Who am I • Marketing Challenges For Small Businesses • 4 Important Words • 4 Tools / Systems / Techniques You Must Use • The elements of BforB success
    4. 4. Who am I • Referral Marketing Specialist • Chartered Accountant • Social Media Addict • + outside interests...
    5. 5. The Challenges
    6. 6. 4 Important Words Hard-work Discipline Perseverance Plan
    7. 7. 4 Things To Do Networking Reputation Building Social Media Referral Marketing
    8. 8. Elements for BforB success! Presence 121s Giving referrals Guests Focus - pitch Energy & enthusiasm
    9. 9. What Am I Looking For Continue the conversation East Midlands West Midlands Opportunities to speak Lets Do Business - 26 June
    10. 10. Get In Touch Schott House, Drummond Road, Stafford 01782 524268 www.bforbmidlands.co.uk stuart.walton@bforbstaffordshire.co.uk http://bit.ly/BforBnewsletter
    11. 11. Join In The BforB Fun twitter.com/TedTheBforBBear twitter.com/BforBStuart twitter.com/BforBMidlands Business For Breakfast Business For Breakfast – Staffordshire Group http://uk.linkedin.com/in/stuartwalton www.flickr.com/groups/bforbstaffs/ www.youtube.com/user/BforBuk www.facebook.com/BusinessforBreakfastMidlands stuart.walton@bforbstaffordshire.co.uk http://www.slideshare.net/BforBStaffs/newsfeed
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×