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  • Just like you have to decorate a new house, you have to ____ your new custom website.
  • Short TimelineLow CostMore DIY
  • Meets unique needsWebsite professionalsEasily modifiedResponsive designNo duplicate contentGOOGLE APPROVED!SEO
  • Most people surf websites via phone/tablets instead of computersUse to require a URL for each device…same contentNo double content (content on desktop/tablet/phone sites)
  • You have the ability to add/delete/change without having to submit a help desk ticket…great way to keep your website currentA “changing” website will result in people checking in more often
  • Breed specificCareful of outdoor surroundings
  • Run content through service to check for originality such as copyscape.com
  • Just like you have to decorate a new house, you have to ____ your new custom website.
  • Just like you have to decorate a new house, you have to ____ your new custom website.
  • Keywords—what words do people use to find veterinariansMeta Tags—brief description of your pageContent—how it reads, relevant wordsBacklinks—bringing people back to your siteSocial Media—making your presence knows on facebook, twitter, YouTube, etcProduct Image—quality photos that will come up in image search

Transcript

  • 1. Website Essentials Jeani Nugent Beyond Indigo Project Manager jeani@beyondindigo.com 877-244-9322 x320 www.BeyondIndigoPets.com
  • 2. From Overwhelming to Manageable Creating a website for your veterinary practice can feel like an overwhelming and time consuming decision www.BeyondIndigoPets.com
  • 3. From Overwhelming to Manageable Creating a website for your veterinary practice can feel like an overwhelming and time consuming decision Beyond Indigo works hard to simplify the process and make it more manageable www.BeyondIndigoPets.com
  • 4. Breaking It Down Phase 1 Website ~ Custom vs Template Design ~ Responsive vs. Static Tools (Links, Staff Updater) Pictures Content www.BeyondIndigoPets.com
  • 5. Template = Renting an Apartment  Fixed and static layout  Limited color palette  Limited font choices  Image choices restricted  Pre-determined size/scope  May use canned content  Content area limited  Brand identity lost www.BeyondIndigoPets.com
  • 6. Custom = Building a House  Designed from scratch  Custom matched colors  Ability to license a font  More image possibilities  Open-ended size/scope  Unique written content  Content area adaptable  Brand identity consistent www.BeyondIndigoPets.com
  • 7. DESIGN: Static vs. Responsive Website is unable to adjust to various devices Have to scroll from side to side Requires multiple URL’s Not liked by Google Analytics www.BeyondIndigoPets.com
  • 8. DESIGN: Static vs. Responsive Same URL for all devices Preferred by Google Analytics Shows you are technologically ahead of your competitors www.BeyondIndigoPets.com
  • 9. DESIGN: Tools Staff Updater Links Light a Candle Coupons & Promotions eNewsletter  Blog Grief Library www.BeyondIndigoPets.com
  • 10. DESIGN: Personal Photos Facility Tour Let visitors take a photo tour of your facility Page Photos Staff Photos …even the furry ones Showing you caring for pets www.BeyondIndigoPets.com
  • 11. Content Needs to be original copyscape.com  USA Today vs. Journal Writing Bullet Points Update regularly to keep information current www.BeyondIndigoPets.com
  • 12. Breaking It Down Phase 1 Website ~ Custom vs Template Design ~ Responsive vs. Static Tools (Links, Staff Updater) Pictures Content www.BeyondIndigoPets.com
  • 13. Breaking It Down Phase 1 Website ~ Custom vs Template Design ~ Responsive vs. Static Tools (Links, Staff Updater) Pictures Content Phase 2 ORM Ongoing SEO Social Media www.BeyondIndigoPets.com
  • 14. Search Engine Optimization Keywords Meta tags Content Backlinks Social Media Product Images www.BeyondIndigoPets.com
  • 15. ORM…What People Are Saying About Your  Managing your Online Reputation  Claiming your name on review sites  Ask customers to review your practice  Address any issues that are reported www.BeyondIndigoPets.com
  • 16. Social Media Help increase SEO presence Consistent posting = people checking in often Provide useful information via posts, videos, and links www.BeyondIndigoPets.com
  • 17. Questions? www.BeyondIndigoPets.com www.facebook.com/BeyondIndigoPets Melissa Neff, Marketing and Sales Manager melissa@beyondindigo.com 877-244-9322 ext 100 www.BeyondIndigoPets.com