Paid per click webinar

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Paid per click webinar

  1. 1. +What is Pay Per ClickAdvertising? Presented by: William Lindus Director of Project Management will@beyondindigo.com
  2. 2. + 2 What is Pay Per Click Advertising?  Is it worth my time?  Is it worth my money?  Will it help my business?
  3. 3. + 3 Paid Per Click Advertising is:  An online advertising method of directing traffic to websites where advertisers pay the publisher every time the ad is clicked  Examples:  www.localvets.com  www.veterinarians.com  www.yellowpages.com  Google Adwords  Microsoft Adcenter
  4. 4. + 4 Google Adwords
  5. 5. + 5 Paid Per Click Advertising Cons  Only 25% of web users will ever click an ad  55% of people who click ads will never go past the page the landing page  ‘Ego-Based Bidding’ can make cost per click sky rocket
  6. 6. + 6 Paid Per Click Advertising Pros  Short-term solution:  Targeting a location other than where your practice is located  Advertising a niche service  WithGoogle Adwords, you can actually track people who come to your website and see what they do when they get there
  7. 7. + 7 Pay Per Click Advertising  Paidper click advertising should, at best, be a tool at your disposal. A well-marketed practice will utilize this method only when it will provide a return that outweighs the cost.
  8. 8. + 8 Local and Hybrid Searches
  9. 9. + 9 A Better Way to Market  Search Engine Optimization  Title Tags  Meta Descriptions  Headlines  Service / Location based keywords  Quality Content  Online Reviews  Google  Yelp  Angie’s List  Citysearch  Many, many more!
  10. 10. + 10 Pay Per Click Advertising  Got Questions? Feel free to ask them now using the GoTo Meeting window  Or, contact me later!  William Lindus  Director of Project Management  Beyond Indigo  (877) 244-9322 x307  will@beyondindigo.com  For additional help with your company’s positive-based marketing, reach out to us at www.beyondindigopets.com
  11. 11. + Thank you!
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