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Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
Paid per click webinar
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Paid per click webinar

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Transcript

  • 1. +What is Pay Per ClickAdvertising? Presented by: William Lindus Director of Project Management will@beyondindigo.com
  • 2. + 2 What is Pay Per Click Advertising?  Is it worth my time?  Is it worth my money?  Will it help my business?
  • 3. + 3 Paid Per Click Advertising is:  An online advertising method of directing traffic to websites where advertisers pay the publisher every time the ad is clicked  Examples:  www.localvets.com  www.veterinarians.com  www.yellowpages.com  Google Adwords  Microsoft Adcenter
  • 4. + 4 Google Adwords
  • 5. + 5 Paid Per Click Advertising Cons  Only 25% of web users will ever click an ad  55% of people who click ads will never go past the page the landing page  ‘Ego-Based Bidding’ can make cost per click sky rocket
  • 6. + 6 Paid Per Click Advertising Pros  Short-term solution:  Targeting a location other than where your practice is located  Advertising a niche service  WithGoogle Adwords, you can actually track people who come to your website and see what they do when they get there
  • 7. + 7 Pay Per Click Advertising  Paidper click advertising should, at best, be a tool at your disposal. A well-marketed practice will utilize this method only when it will provide a return that outweighs the cost.
  • 8. + 8 Local and Hybrid Searches
  • 9. + 9 A Better Way to Market  Search Engine Optimization  Title Tags  Meta Descriptions  Headlines  Service / Location based keywords  Quality Content  Online Reviews  Google  Yelp  Angie’s List  Citysearch  Many, many more!
  • 10. + 10 Pay Per Click Advertising  Got Questions? Feel free to ask them now using the GoTo Meeting window  Or, contact me later!  William Lindus  Director of Project Management  Beyond Indigo  (877) 244-9322 x307  will@beyondindigo.com  For additional help with your company’s positive-based marketing, reach out to us at www.beyondindigopets.com
  • 11. + Thank you!

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