www.BeyondIndigoPets.com
How to Manage a Successful Blog
Presented by Jeanne Pelletier, COO
www.BeyondIndigoPets.com
Today, you’ll be able to answer these questions
Why should I blog?
How often should I blog?
Wh...
www.BeyondIndigoPets.com
Why should I blog?
Helps establish your practice as a thought leader
and expert in your field
S...
www.BeyondIndigoPets.com
How often should I blog?
One new blog piece per week is great, once a
month at minimum.
Sites w...
www.BeyondIndigoPets.com
What should I write about?
Write what you know!
Information about pet health
Pet issues impact...
www.BeyondIndigoPets.com
How long should my blog posts be?
Things to consider
Reader attention span
SEO
Quantity of po...
www.BeyondIndigoPets.com
How can my blog improve my website’s performance?
Titles are key
Always use images
Avoid exces...
www.BeyondIndigoPets.com
Common mistakes to avoid
Bad writing
Presentation vs Conversation
Being too promotional
It’s ...
www.BeyondIndigoPets.com
Questions?
Got questions? I’ve got answers!
For any questions you may have about how
Beyond Ind...
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Managing Your Blog

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Talking points for managing a successful blog for veterinary practices.

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Managing Your Blog

  1. 1. www.BeyondIndigoPets.com How to Manage a Successful Blog Presented by Jeanne Pelletier, COO
  2. 2. www.BeyondIndigoPets.com Today, you’ll be able to answer these questions Why should I blog? How often should I blog? What should I write about? How long should my blog posts be? How can my blog improve my website’s performance?
  3. 3. www.BeyondIndigoPets.com Why should I blog? Helps establish your practice as a thought leader and expert in your field Soft sell for potential customers Improved search engine rankings Better communication Build community
  4. 4. www.BeyondIndigoPets.com How often should I blog? One new blog piece per week is great, once a month at minimum. Sites with multiple weekly posts generate 4x more leads than those that don’t blog or that blog irregularly Prioritize and schedule it!
  5. 5. www.BeyondIndigoPets.com What should I write about? Write what you know! Information about pet health Pet issues impacting your area Publicly answer questions from clients Convey changes in your practice - new hires, new equipment, life events of employees, etc
  6. 6. www.BeyondIndigoPets.com How long should my blog posts be? Things to consider Reader attention span SEO Quantity of posts Topic Reader Response Rule of thumb 150-300 words - quick announcements 400-700 words - most of your posts 700+ words - use sparingly, in-depth posts
  7. 7. www.BeyondIndigoPets.com How can my blog improve my website’s performance? Titles are key Always use images Avoid excessive medical jargon Give older posts a face-lift every now and then Blog should be housed on your website Not on a separate domain Not on a free blogging platform’s domain
  8. 8. www.BeyondIndigoPets.com Common mistakes to avoid Bad writing Presentation vs Conversation Being too promotional It’s about your readers, not your words Lack of direction or strategy Not utilizing your experience Not updating your blog
  9. 9. www.BeyondIndigoPets.com Questions? Got questions? I’ve got answers! For any questions you may have about how Beyond Indigo can help you with your blog: Melissa Neff, Marketing and Sales Manager melissa@beyondindigo.com 877-244-9322 ext 100

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