Why Holidays? • Connect with your clients • Present your practice “face” to clients and others • Remind people about important pet health issues during a busy time • Fun!!
First Question to Ask• How can we extend what we do now to our website and social media?• Do we have holiday traditions we can share?• Piggyback on existing events• Keep it simple
General Guidelines• Simple is best• Plan and prepare ahead so your posts are ready for the busy holiday season• Engage your audience• Keep your goals in mind and measure the results
Halloween• Pet costume parade • Favorite Halloween memories• Submit pet costume photos (or take them yourself) • Treats donations for pet shelter• Guess how many candies in the jar (or dog bones) • Trick or Treat for Pets
Veterans Day• Thank you to veterans for their service• Specials for vets• Patriotic dogs• Charities that work with veterans and animals
Thanksgiving• I am thankful my pet • Travel tips with pets _______ • Solicit Thanksgiving• Pilgrim pet photos stories
Christmas Holidays• Post a picture of your • Don’t push, but you can pet (or take them when let people know if you they come in) have gifts for sale• Pet christmas gifts • Collect items for a shelter
A Note AboutContests on Facebook • Must be done on an app. Popular contest apps include Shortstack ($30/month) and Wildﬁre ($5 + $0.99/day) • You are not allowed to use a Facebook feature - the LIKE button, for example - as a voting mechanism • Winners must be notiﬁed outside of Facebook. They can be announced on Facebook once they are notiﬁed • You are responsible for legality of all contest rules and regulations
For More Information Contact Melissa@beyondindigo.com or visit Beyondindigopets.com
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