+Tracking Your WebsitePerformance Using GoogleAnalytics!Day 2:Reports Breakdown & Reviewing Your DataThe Social Vet
+Recap From YesterdayIn the day 1 webinar, we looked at the basicsof Google Analytics including: Intro to Google Analytics Creating your Google Analytics account Installing the tracking code for yourwebsite Administration controls & settings: creatingprofiles / managing usersIf you did not receive the slides from day1, or have any lingering questions, pleasesend me an email or ask at the end of thissession.
+What We Cover TodayThe webinar today will be broken into a fewcomponents:1. Introduction to GA reporting and theGoogle Analytics metrics glossary2. Report display settings3. Finding the reports that matter to you4. Tracking referrals from other websites5. Creating custom reports6. QuestionsLet’s get started!
+Introduction to Google AnalyticsReportingGoogle Analytics featuresdozens of reports about yourwebsite data, all available in afew short clicks.The reports are accurate up tothe day before current date.There is also an option to createyour own custom reports withinGoogle Analytics.
+Introduction to Google AnalyticsReportingGoogle Analytics is designed to help youget the most out of your tracking data. Thereports can tell you a lot about the visitorsto your website: How much traffic is your website getting? How long do viewers stay? What are the most popular pages on thewebsite?Reporting can teach you about yourclients, you just have to know where tolook!
+Google Analytics Metrics GlossaryUnique Visitors: this shows you howmany individuals accessed yourwebsite (to distinguish between visitsand visitors).Bounce Rate: it is considered a bouncesomeone visits one of your pages, andthen leaves without viewing any otherpages.Page Views: the number of pages onyour website that were visited duringthe specified time period.Organic: in the web context, organicrefers to those who reached yourwebsite via some type of search.
+Google Analytics Metrics GlossaryDirect: visits coming to your website viayour domain URL.Goals: defined in your adminpanel, these are used to trackcompletions of designatedachievements RE your traffic.Campaign (Tagging): used to help trackthe path of visitor traffic through aspecific link/medium/etc.Conversions: is used to describewhenever a goal is completed. Alsorefers to ecommerce achievements.
+Taking Reports in StrideSurprised by the reports that you areseeing? Remember, it’s totally normalif… People are likely staying on yourwebsite for less time than youthought. Visitors lower than initially expected. Certain pages are going unread(different than unnoticed). Bounce rate on your website ishigher than you think it should be.
+Taking Reports in StrideWhy do I say this is normal? Whenlooking at the reports, consider: The total amount of traffic availablein your area should not be comparedagainst other. Unless you have access to the GAdata for one of your competitors, youcan’t make assumptions. Some metrics can be misleading.*Bounce rate is one clear exampleThe most important thing to keep inmind is that the reports need to beviewed within context.
+Setting Your Own BenchmarksHow do you put the reports in context?You do it by setting benchmarks for yourwebsite! Compare reports from month tomonth. Compare the same period from year-to-year. Keep on top of your Google Analyticsinformation, don’t take the “Set andforget” approach.This is the first step to improving yourwebsite performance, and doesn’t eventake much time!
+Viewing Your Google AnalyticsReportsTime to do some exploring (the fun part). Click on “Standard Reporting” toget started.
+Viewing Your Google AnalyticsReportsThe reporting is broken up into sections, each offering different reports.
+Viewing Your Google AnalyticsReportsEach of the reports has an overview of some of the data contained within.
+Viewing Your Google AnalyticsReportsThe data is displayed as a line-graph in most instances, but varies depending onthe report that you are looking at.
+Report Display Settings – DateRangeComparing current to past data is quick and easy!
+Report Display Settings – Pivots,Percentages, Graphs, etc.You can also change the way information is displayed!
+Exporting and Sharing ReportsGoogle also has convenient options for sharing your data.
+Finding Reports That MatterYou are being given a substantialamount of data in these reports.You’ll find that some just don’t havemuch relevance to you.Since you only have so much time tospend with this, try to focus on: What matters most to my business? Where can we get the mostactionable data?Well, here are a few reports to start youoff…
+Finding Reports That MatterAudience Demographics Location (City) Behavior Engagement Mobile Devices Visitors FlowTraffic Sources Search Organic Search Paid Sources ReferralsContent Site Content All Pages Site Content Exit Pages In-Page AnalyticsHome Area Intelligence Events*DEMO
+“(not provided)” in Report DataSometimes you’ll see “(not provided)” inGoogle Analytics reports. While this can befrustrating, it actually does happen for areason.Anytime you see these words, it meansthat this is data that Google is choosingnot to provide to GA users.The label is placed on certain datadeemed sensitive, and only occurs when auser is logged into a Google account whenvisiting your website.Data such as search queries are amongstthe most commonly affected
+Tracking Referrals To Your WebsiteTo be explained during the a demo in this webinar.
+Creating Custom Reports in GoogleAnalyticsCustom reporting allows you to getmore of the information that you wantout of your data: Simplify a preexisting report Create new and customized reportsto suit your needs You may not have much of anapplication for these, but great tolearnLet’s take a look at custom reporting!
+Creating Custom Reports in GoogleAnalyticsTo get started with custom reports, go to the Custom Reporting tab,
+Creating Custom Reports in GoogleAnalyticsNext, you’ll need to click on the New Custom Report button.
+Creating Custom Reports in GoogleAnalyticsCreating the report can be done in a few simple steps.
+Creating Custom Reports in GoogleAnalyticsThe report has now been created, and looks just like the others!
+Creating Custom Reports in GoogleAnalyticsClick back to Custom Reporting to make changes. If you need to edit ordelete, you can do so at this point.
+On Deck for Tomorrow!In the next session, we’ll be lookingat: Setting up your GA dashboards What advanced segments andfilters can offer Setting goals, and events Social media tracking A few other advanced GA options
+Questions?Feel free to ask now! You can do that inthe little GoToMeeting Window.Or contact me later:Tyler KerxhalliSEO / Google Analytics Manager BeyondIndigo(877) 244-9322 firstname.lastname@example.org*I would also be happy to email you thisslideshow!
+Be sure to join us againtomorrow for Day 3 ofThe Social Vet:Advanced Features andSettings in GoogleAnalyticsDay three will focus on the reports thatGoogle Analytics provides us:• Setting dashboards• Advanced segments and filters• Setting goals• Social media tracking• Campaign taggingThank you!