Bi 5 ga_reports_to_follow

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Bi 5 ga_reports_to_follow

  1. 1. Google Analytics: Five Key Reports to Follow Free Webinar by Beyond Indigo Pets www.beyondindigopets.comPresenter: Tyler Kerxhalli, SEO / Google Analytics Manager tyler@beyondindigo.com
  2. 2. What is Google Analytics?• Google Analytics is client-side web analytics tool, which is used to track visitor interaction with your website.• This tool runs off piece of JavaScript that we embed within your website.• All of the data is then collected in one centralized location, where it is then organized into a number of viewable reports.• Best of all, its free!
  3. 3. Where do I get started?Getting started is much easier than youprobably think.1. Create a Google Analytics account, which can be done at: www.google.com/analytics2. Install the Google Analytics JavaScript tracking code on your website. This is located in the “Admin” area.3. That’s it! Time to start collecting data.
  4. 4. Okay, logged in. Now what?• First, spend some time clicking around!• Most of the data for your website will be found under the “Reporting” tab of your Google Analytics account.• Most importantly, don’t get overwhelmed. It is a lot of data to see at one time, but the more time you spend with it the easier it will be to understand.
  5. 5. What do these metrics mean?Before we talk about the important Avg. Visit Duration: this helps you toreports, here are a few definitions know how much time the averagefor us to look at: viewer spent on your website.Unique Visitors: this shows you howmany individuals accessed yourwebsite (to distinguish betweenvisits and visitors).Bounce Rate: a bounce is whensomeone visits one of your pages,and then leaves without viewingany other pages.Pageviews: the number of pageson your website that were visitedduring the specified time period.
  6. 6. Finding reports that matterYou are being given a substantial amountof data in these reports.You’ll find that some just don’t have muchrelevance to you.Since you only have so much time tospend with this, try to focus on:• What matters most to my business?• Where can we get the most actionable data?Well, here are a few reports to start youoff…
  7. 7. Audience OverviewTo get to this report:Reporting  Audience OverviewWhat you can find out:• Basic information on visitors to your website.• Where are your visitors coming from?
  8. 8. Visitor FlowTo get to this report:Reporting  Audience  Visitor FlowWhat you can find out:• Where visitors enter your website, and where they drop off.• Visitors Flow is a visual representation of the visitor data for your website.
  9. 9. Traffic Sources OverviewTo get to this report:Reporting  Traffic Sources OverviewWhat you can find out:• How clients get to your website.• Breakdown the different types of traffic.• Common landing pages on your website.
  10. 10. ReferralsTo get to this report:Reporting  Traffic Sources  Sources ReferralsWhat you can find out:• Tracking ROI on online advertising.• Paying for Yellow Pages? What does it get you?
  11. 11. PagesTo get to this report:Reporting  Content  Site ContentAll pagesWhat you can find out:• The most popular pages on your website.• What pages your visitors are spending their time on.
  12. 12. Setting your own benchmarksHow do you put the reports in context? Youdo it by setting benchmarks for yourwebsite!• Compare reports from month to month.• Compare the same period from year-to- year.• Keep on top of your Google Analytics information, don’t take the “Set and forget” approach.This is the first step to improving yourwebsite performance, and doesn’t eventake much time!
  13. 13. Want to know more? Two options:Talk to me: Visit the Google Analytics Learningtyler@beyondindigo.com page. Lots of great info!If you want to set up a time to go http://www.google.com/analytics/leaover your account or any advanced rn/features I would be happy to do so.
  14. 14. Questions?Feel free to ask now! You can dothat in the little GoToMeetingWindow.Or contact me later:Tyler KerxhalliSEO / Google Analytics ManagerBeyond Indigo(877) 244-9322 x312tyler@beyondindigo.com*I’d also be happy to email youthis slideshow!

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