Your SlideShare is downloading. ×
0
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Digital Marketing in 20 Minutes a Day
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital Marketing in 20 Minutes a Day

104

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
104
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Digital Marketing in 20 Minutes per Day Presented by Jeanne Pelletier
  • 2. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 1 Make sure you are an administrator on your hospital’s Facebook page: 10 minutes* Sign up for Facebook if needed: 10 minutes
  • 3. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 2 Check to make sure your page is set up correctly. 5-20 Minutes Cover photo consistent with branding Profile picture should fit in square box Don’t bother with custom tabs Is it linked to your website?
  • 4. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 3 LIKING. It’s mutual! Make sure you tell your customers about your page. 10 minutes* Check out some pages to like: 10 minutes Other local businesses Pet care sites • Animal advocacy sites • Suppliers • AAHA, Beyond Indigo Pets
  • 5. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 4 We’re watching you! Choose pages to watch: 20 Minutes Competitors Similar practices Other businesses in your area
  • 6. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook Setup Week Day 5 Check out your stats: 20 Minutes Post engagement Who likes your page? Optimal time to post
  • 7. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Facebook in 20 Minutes a Day Daily Read and reply to comments and reviews 5 Mins 3x per week, share information and posts 10 Mins (Schedule to make it easier) OR LIKE 2 pages : 10 minutes • Check your analytics 5 Mins Bonus: Promote your page or a post
  • 8. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com A Few Words About Posting Not all posts appear in a user’s news feed Typical user could see 1500 posts On average, 16% of your users will see any given post
  • 9. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com A Few Words About Posting Facebook uses a complicated algorithm with thousands of factors to determine how visible your post will be to your subscribers. (Formerly known as Edgerank) Factors: Affinity: How connected are you with the content? Weight: Interaction with content Decay: how recent/current is the content? More engagement = more chance for your post to be seen
  • 10. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Twitter Setup Get Started Make sure you have the username and password to your Twitter page. 10 minutes+ Brand consistently with FB and Website: 10 minutes No Twitter Account? Make one. 20 minutes
  • 11. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com 20 Minutes a Day with Twitter Daily Respond to Tweets and DM’s to you. 5 minutes Read Tweets and respond or retweet to at least one each day. 5 minutes Search for discussions with # 5 minutes Find 1 new person or company to follow. 5 minutes
  • 12. www.BeyondIndigoPets.comwww.BeyondIndigoPets.com Twitter Good accounts to follow: @PetsBest @BeyondPets @AVMAvets @HealthyPet @CATalystCouncil @DVM360 @PetPoisonHelp @CesarMillan @TheWebinarVet Search for your city and state and follow other local feeds: news outlets, police department, chamber of commerce, etc.

×