www.BeyondIndigoPets.com3 Easy Tips to Help Your SEOPresented by Tyler Kerxhalli, SEO / Google Analytics Manager
www.BeyondIndigoPets.comToday we have one simple goal, improve rankings!Introduction to SEOWhat is SEO?Why should I care?3 easy tips for SEOHow you can get started!Questions!
www.BeyondIndigoPets.comWhat is SEO? Why should I care?SEO is short for “Search Engine Optimization,”and is generally used to describe efforts toimprove search engine rankings for a websiteThere is a wide range of what SEO can includeSEO isn’t static, things changeWhile there are widely acknowledged “bestpractices,” there is also plenty to debate
www.BeyondIndigoPets.comImprove your website SEO in 3 steps!SEO takes time, there is no getting around it.However, here are a few places to get started:1.Setting up Google Analytics, webmaster tools,and local listings2.On-page optimization and website usability3.Blogging, fresh content, and links
www.BeyondIndigoPets.comTip #1: Claim gameIf you own a website, here are a few things you’llwant to make sure you have.Google Analytics installed and workingWebmaster tools + connected with GALocal listings, and review website listings claimedSitemap submitted to Google via webmaster tools
www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityLearning how to fully optimize a page for SEOtakes time, but here are a few basics:Title tags: maximum of 65 characters, uniqueto each page, most important keywords firstHeadline “H1” tags: keyword usage shouldmirror those used in title, but should not be aduplicate
www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityMeta description: maximum of 140 characters,billboard for your website, should be unique oneach pageContent: high-quality, length should beappropriate for the topic, broad keyword usagethroughout, internal links, unique to yourwebsite
www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityWebsite usability is can be subjective, but hereare a few standards to remember:The navigation should make sense! Noconfusing labels or nonsensical pagesInternal links on each page (just a few is okay)Site-speed, mobile usage, *no flash
www.BeyondIndigoPets.comTip #3: Blogging, fresh content, and linksBlogging can be a huge component of SEO,keeping the website fresh and interesting.Regular blogging recommendedWrite for the readerKeep attention span in mindPromote, promote, promote!
www.BeyondIndigoPets.comQuestions?Got questions? I’ve got answers!For any questions you may have about howBeyond Indigo can help you with your SEO:Melissa Neff, Marketing and Sales Managermelissa@beyondindigo.com877-244-9322 ext 100