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3 easy tips for improving SEO on your website

3 easy tips for improving SEO on your website


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  • 1. www.BeyondIndigoPets.com3 Easy Tips to Help Your SEOPresented by Tyler Kerxhalli, SEO / Google Analytics Manager
  • 2. www.BeyondIndigoPets.comToday we have one simple goal, improve rankings!Introduction to SEOWhat is SEO?Why should I care?3 easy tips for SEOHow you can get started!Questions!
  • 3. www.BeyondIndigoPets.comWhat is SEO? Why should I care?SEO is short for “Search Engine Optimization,”and is generally used to describe efforts toimprove search engine rankings for a websiteThere is a wide range of what SEO can includeSEO isn’t static, things changeWhile there are widely acknowledged “bestpractices,” there is also plenty to debate
  • 4. www.BeyondIndigoPets.comImprove your website SEO in 3 steps!SEO takes time, there is no getting around it.However, here are a few places to get started:1.Setting up Google Analytics, webmaster tools,and local listings2.On-page optimization and website usability3.Blogging, fresh content, and links
  • 5. www.BeyondIndigoPets.comTip #1: Claim gameIf you own a website, here are a few things you’llwant to make sure you have.Google Analytics installed and workingWebmaster tools + connected with GALocal listings, and review website listings claimedSitemap submitted to Google via webmaster tools
  • 6. www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityLearning how to fully optimize a page for SEOtakes time, but here are a few basics:Title tags: maximum of 65 characters, uniqueto each page, most important keywords firstHeadline “H1” tags: keyword usage shouldmirror those used in title, but should not be aduplicate
  • 7. www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityMeta description: maximum of 140 characters,billboard for your website, should be unique oneach pageContent: high-quality, length should beappropriate for the topic, broad keyword usagethroughout, internal links, unique to yourwebsite
  • 8. www.BeyondIndigoPets.comTip #2: On-page optimization and website usabilityWebsite usability is can be subjective, but hereare a few standards to remember:The navigation should make sense! Noconfusing labels or nonsensical pagesInternal links on each page (just a few is okay)Site-speed, mobile usage, *no flash
  • 9. www.BeyondIndigoPets.comTip #3: Blogging, fresh content, and linksBlogging can be a huge component of SEO,keeping the website fresh and interesting.Regular blogging recommendedWrite for the readerKeep attention span in mindPromote, promote, promote!
  • 10. www.BeyondIndigoPets.comQuestions?Got questions? I’ve got answers!For any questions you may have about howBeyond Indigo can help you with your SEO:Melissa Neff, Marketing and Sales Managermelissa@beyondindigo.com877-244-9322 ext 100