006 june 2014 write me a review

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006 june 2014 write me a review

  1. 1. www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code
  2. 2. www.BeyondIndigoPets.com Upcoming Veterinary Webinars: They’re FREE! Sign up at beyondingopets.com Making Print Materials Work for you July 9, 2014 – 11:00-11:30am CST As you begin your digital marketing journey, you are probably looking more at ways to connect and engage with your clients online. But did you know that you can use traditional marketing approaches to supplement your digital marketing? In this free, 30 minute webinar by Beyond Indigo, you'll learn how to incorporate business cards, signs, brochures, and more into your digital marketing strategy!
  3. 3. www.BeyondIndigoPets.com BeeFree Cloud-Based Software www.beefree.beyondindigopets.com/webinars.html Beyond Indigo is excited to announce the launch of BeeFree, a new division of Beyond Indigo that offers cloud-based software for veterinary professionals. This system has been used in Australia for the past seven years. All information is available in real time Can be used on any Internet-connected device. http://beefree.beyondindigopets.com/
  4. 4. www.BeyondIndigoPets.com Check Out Beyond Indigo Past Webinars www.youtube.com/user/beyondindigopets Website Essentials
  5. 5. www.BeyondIndigoPets.com Write Me a Review! Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322
  6. 6. www.BeyondIndigoPets.com Objectives Discuss: Why you need new reviews How to ask clients for reviews Strategies for getting started How Beyond Indigo can help
  7. 7. www.BeyondIndigoPets.com Why do you need current reviews?
  8. 8. www.BeyondIndigoPets.com Why do you need current reviews?  Online Reviews Upwards of 85% of consumers research businesses and products online Ipsos Open Thinking Exchange survey: 84% of consumers aged 18-34 influenced by online reviews Caring.com survey: 550% more inquiries!!
  9. 9. www.BeyondIndigoPets.com Why do you need current reviews?  We have choices
  10. 10. www.BeyondIndigoPets.com Why do you need current reviews? Why settle for less?
  11. 11. www.BeyondIndigoPets.com How to ask clients for reviews
  12. 12. www.BeyondIndigoPets.com How Should I Ask Clients for Reviews? Approach your clients as someone needing their help and partnership. Goal is to generate more reviews Ask 10-20 clients per week Receptionists – Flag appointments with positive clients Email campaigns Avoid surveys Let’s look at a scenario example…
  13. 13. www.BeyondIndigoPets.com Asking For Reviews Scenarios Trixie Woo is looking great and I think the plan we made will have the Flop Bot under control nicely! Is there anything else with which I can help you today?
  14. 14. www.BeyondIndigoPets.com Asking For Reviews Scenarios No, I think we are all set!
  15. 15. www.BeyondIndigoPets.com Asking For Reviews Scenarios Great! Then I’d like to ask for your help. Our hospital has been working to make sure we are offering the best possible care for pets. Do you spend time online?
  16. 16. www.BeyondIndigoPets.com Asking For Reviews Scenarios Yes, I’m on Facebook all the time!  Great – What I’d like to have you do is to write an online review for us. Here are some instructions on how to get to our website review page. Online reviews help others find our website and help others find the veterinary clinic that will best fit their pet’s needs. OR…
  17. 17. www.BeyondIndigoPets.com Asking For Reviews Scenarios No, I just don’t feel comfortable on a computer. I can certainly understand that! I don’t have much time to be on the computer either! If you do find you are online in the future, please consider leaving us a review.
  18. 18. www.BeyondIndigoPets.com Asking For Reviews Scenarios No matter which way the conversation goes… I really appreciate you doing this for us. Please be sure you let us know if there is anything we can do better – we want to make sure we are constantly improving and meeting needs.
  19. 19. www.BeyondIndigoPets.com Asking For Reviews Scenarios You would use a similar process to create a scenario for a technician or receptionist: Look for a lead in question to ask Make your request Have a plan of escape
  20. 20. www.BeyondIndigoPets.com Strategies for Getting Started
  21. 21. www.BeyondIndigoPets.com Strategies for Getting Started Start asking in person Start asking via email Consider offering an incentive – keep it small and indirect Monitor new reviews Respond to new reviews
  22. 22. www.BeyondIndigoPets.com How Beyond Indigo Can Help
  23. 23. www.BeyondIndigoPets.com How can Beyond Indigo help? Claiming, updating, tracking, and responding to reviews can be very time consuming. Beyond Indigo offers several types of supportive programs ORM Programs Review Monitoring Contact us for more information!
  24. 24. www.BeyondIndigoPets.com Recap Today we discussed: Why you need to have online reviews How to ask in person for reviews Strategies for getting started growing your online reputation
  25. 25. www.BeyondIndigoPets.com THANK YOU for attending! Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322

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