Your SlideShare is downloading. ×
005 may 2014 responding to reviews
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

005 may 2014 responding to reviews


Published on

Published in: Business, Technology, Design

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code
  • 2. Upcoming Veterinary Webinars: They’re FREE! Sign up at Simple, Powerful Additions to Rev Up Your Facebook May 21, 2014 – 11:00-11:30am CST Join us for a free, 30 minute webinar for Advanced Facebook users where you’ll learn how to rev up your Facebook page to work harder for your business using a free tool. There is so much more that you can do with your Facebook page. These additions to Facebook can be simple or you can get fancy. The important thing is that you can speed ahead of your competition since most users don’t even realize these options exist.
  • 3. BeeFree Cloud-Based Software Beyond Indigo is excited to announce the launch of BeeFree, a new division of Beyond Indigo that offers cloud-based software for veterinary professionals. This system has been used in Australia for the past seven years. All information is available in real time Can be used on any Internet-connected device. Attend an upcoming free webinar for more information
  • 4. Check Out Beyond Indigo Past Webinars Website Essentials
  • 5. Responding to Reviews Ann Pearson ORM Specialist 877-244-9322 ext 322
  • 6. Objectives Discuss: Why and How to Respond to Reviews How to Create a Super Customer How Beyond Indigo can help
  • 7. Why should you respond to reviews?
  • 8. Why should you respond to reviews?  Negative Reviews  Costs less to keep an existing client than to attract a new client  Up-sales are the best source of growth  Ripple effect  Responding: The power of “I’m Sorry”  Keep public replies short and do the real work of mending bridges offline
  • 9. Why should you respond to reviews?  Positive Reviews  Building relationship  Showing prospective clients your personality and connection with families  Always do these publicly  Thank you note
  • 10. How to Create a Super Customer
  • 11. What is a Super Customer?  Super Customers  Have left a positive review on multiple sites  Often respond to others who have posted on social media or review sites  Promote your business on and off-line
  • 12. How can I create a Super Customer?
  • 13. Punch #1 – Monitor your review websites.
  • 14. Which review sites should I monitor?  is King
  • 15.  and Which review sites should I monitor?
  • 16. Which review sites should I monitor?
  • 17. Which review sites should I monitor? The Short Answer… All of them. Why? Customers can post on any site Prospective clients search on all sites
  • 18. Which review sites do I need to monitor?  We recommend monitoring: Google+ Local Yahoo Local Yelp Angie’s List City Search Foursquare Insider Pages Judy’s Book  Merchant Circle  Super Pages  Wellness
  • 19. Punch #2 – Respond to positive reviews.
  • 20. Respond to Positive Reviews Within 1week of a positive review being posted, log in to your business account and post a public response. Make it personal Show connection
  • 21. Respond to Positive Reviews Avoid rewards Respect privacy Keep it positive
  • 22. How Beyond Indigo Can Help
  • 23. How can Beyond Indigo help? Claiming, updating, tracking, and responding to reviews can be very time consuming. Beyond Indigo offers several types of supportive programs ORM Programs Review Monitoring Contact us for more information!
  • 24. Recap Why you should respond to both positive and negative reviews Which reviews sites to monitor How to create a Super Customer Gave guidelines on responding to positive reviews
  • 25. THANK YOU for attending! Ann Pearson ORM Specialist 877-244-9322 ext 322