004 april 2014 getting started with online reviews
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    004 april 2014 getting started with online reviews 004 april 2014 getting started with online reviews Presentation Transcript

    • www.BeyondIndigoPets.com While we wait for the webinar to begin… If you cannot hear me speaking… • Type me a message in the chat window (lower right hand portion of the screen) • If you are using your phone, be sure you enter the audio code Upcoming Free Webinars: • April 23th, 12:00-12:30 CST “#Hashtag” • April 30th, 12:00-12:30 CST “Google Analytics vs SEO” • May 7th, 12:00-12:30 CST “The Right Tool for the Right Job” Veterinary Blog: • Why I Fired Demand Force (http://www.leospetcare.com/why-i-fired-demandforce-veterinary/)
    • www.BeyondIndigoPets.com Getting Started with Online Reviews
    • www.BeyondIndigoPets.com Objectives Discuss: How review sites work Types of people who write reviews How online reviews impact a veterinary practice How Beyond Indigo can help
    • www.BeyondIndigoPets.com How do Online Reviews Work?
    • www.BeyondIndigoPets.com How does it work? Rate 5 Star system Overall score Review Describe experience Interact Rate other reviews
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com What does it look like?
    • www.BeyondIndigoPets.com Who Writes Reviews?
    • www.BeyondIndigoPets.com Who Writes Reviews? Who is allowed to write a review? Anyone Why do people write reviews? Returning the favor Exceptionally pleased with a service or product Exceptionally displeased with a service or product
    • www.BeyondIndigoPets.com Who Writes Reviews? Why don’t people write reviews? Too busy Don’t realize the importance Feel it won’t have an impact Feel no-one will listen How do you change that? Ask! Respond! Take action!
    • www.BeyondIndigoPets.com How do reviews impact your practice?
    • www.BeyondIndigoPets.com How do reviews impact your practice? Marketing Nearly 97% of consumers now use online media when researching products or services in their local area. (Study by BIA/Kelsey) 84% of consumers say online customer reviews influence their decision to purchase products or services.(Study by Ipsos Open Thinking Exchange) Approximately 79% of local consumers trust online reviews as much as personal recommendations. (Study by Local Consumer Review)
    • www.BeyondIndigoPets.com How do reviews impact your practice? Marketing Clients talking about your business are spreading the word. Businesses with reviews generate 550% more queries than those with none! (Survey by Caring.com)
    • www.BeyondIndigoPets.com How do reviews impact your practice? Business Improvement Clients will say things on review sites they would feel uncomfortable saying in person. Provides ongoing feedback on the quality of your facility and services. Provides ongoing feedback on staff performance. Provides the opportunity to turn negative situations into positive outcomes.
    • www.BeyondIndigoPets.com How can Beyond Indigo help?
    • www.BeyondIndigoPets.com How can Beyond Indigo help? Claiming, updating, and tracking reviews can be very time consuming. Beyond Indigo offers several types of supportive programs ORM Programs Review Monitoring Contact us for more information!
    • www.BeyondIndigoPets.com To Recap! How review websites work Who writes reviews How reviews impact your practice
    • www.BeyondIndigoPets.com THANK YOU for attending! Ann Pearson ORM Specialist ann@beyondindigo.com 877-244-9322 ext 322