Our Credentials


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FIRST is an award winning digital agency based in Sydney and Auckland. Our expertise has
been built upon more than 14 years experience in digital strategy, web design and build,
search marketing and digital campaigns. We provide businesses with a digital roadmap and
path to their online success. To learn more about FIRST and our Digital Framework visit www.first.com.au.

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Our Credentials

  1. 1. Our digital marketing framework will provide you with a blueprint to successin your competitive and dynamic marketplace.
  2. 2. Thinking is all about ensuing that before you act,you have a sound strategy that connects with youroverall business.Creativity is a balance between imagination andanalysis. The online creative process involves purposefulanalysis, imagination idea generation, and critical evaluation– hence the balance.Rating online is a complex mix of prominentsearch engine rankings, industry reviews andconsumer sentiment expressed via social media.Performing in a digital world is all about continualinnovation, measurement and ongoingoptimisation.
  3. 3. FIRST - THINKThinking is all about ensuring that before you act, you have a sound strategythat connects with your overall business goals.Research:• international benchmarking• competitor analysis• audits RESEARCH• consumer demand data• online surveysStrategy: STRATEGYonly employ technological solutions whichare relevant to the success of yourbusiness. PLANNINGPlanning and Project Management:ROI and the agile approach, suited to fast-evolving digital environment.
  4. 4. FIRST - CREATECreativity is a balance between imagination and analysis.Design:• Refreshing• User Experience & Interface• Information Architecture DESIGNDevelopment:successful design in the digital world is onlydelivered when design and developers work CONTENThand in hand.Content: DEVELOPMENTContent is key and how this is delivered in aneffective manner is imperative
  5. 5. FIRST - RATEWe are one of the first companies in Australasia to specialise in onlinesearch. We help businesses be found onlineSEO:• keyword research• site technology• site architecture REPUTATION• content production• content distribution SEOReputation:online reputation is now a prerequisite toachieve high Google rankings. Links and a SOCIAL MEDIAwhole lot more!Social Media:Its imperative you have effective social mediastrategies in place.
  6. 6. FIRST - PERFORMThe ability to measure and analyse your activities allows you to optimizeopportunities and truly reap the benefit of a media budget.Media:• performance media channels• search ads• social ads MEDIA• display exchange & DSPs• targeting data (cookies)Measure: CONVERTDigital marketing is all about end to endmeasurement and automated real timebidding supported by human insight MEASUREConvert:The easiest way to improve your digitalmarketing ROI is to increase engagementand conversion rates
  8. 8. OUR SHOWCASEVISIT: www.FIRST.com.au
  9. 9. OUR AWARDSLearnX• Best collaborative partnership 2012 Winner• Best eLearning Design 2012 WinnerIAB• Organic Search 2011 Winner• Organic Search 2012 FinalistMobile Awards• Education 2012 Finalist
  10. 10. OUR PEOPLEVISIT: www.FIRST.com.au
  11. 11. OUR TOOLSMAGENTOeCommerce software platform - www.magentocommerce.comSITEFINITYFull-featured CMS - www.sitefinity.comWORDPRESSIntegrated online solution - www.wordpress.comGOOGLEGoogle Analytics and Google Adwords Certified PartnersMARIN SOFTWAREOnline advertising management platform - www.marinsoftware.comGREAT PROMOTIONSTrusted competition and promotion platform - www.greatpromotions.com
  12. 12. Our digital marketing framework will provide you with a blueprint to successin your competitive and dynamic marketplace.
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