Event Proposal for Chamber


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Event Proposal for Chamber

  1. 1. Wandsworth Chamber of Commerce Event Proposal
  2. 2. Agenda: Background Ideas Finance
  3. 3. The Chamber: “ a source of information” “ a way to make useful contacts” “ an opportunity generator” “ a gateway to external agencies” “ a local business & enterprise evangelist” “ a provider of courses and seminars” Background “ a spokesperson/ representative for local businesses”
  4. 4. Context: <ul><li>c. 13,000 businesses within the borough* </li></ul><ul><ul><li>we have less than 1% as members </li></ul></ul><ul><li>Stand alone networking events are no longer enough </li></ul><ul><ul><li>Too much competition in this space and in many cases are charging less </li></ul></ul><ul><li>Needs cannot be met with a ‘one size fits all approach’ </li></ul><ul><ul><li>different ‘life-stages’ and sectors need to be appreciated </li></ul></ul><ul><li>Lessons can be learnt from the other Chambers </li></ul><ul><ul><li>Liverpool has become a genuine ‘hub’ and spokesperson for the local business community </li></ul></ul><ul><ul><ul><li>They have a significant member base and are able to command a huge premium (£1,500+ per person) for some of their events </li></ul></ul></ul><ul><li>Wandsworth Chamber is in a fantastic position: </li></ul><ul><ul><li>It can be flexible </li></ul></ul><ul><ul><li>It’s not-for-profit and therefore independent </li></ul></ul><ul><ul><li>It can open doors </li></ul></ul><ul><ul><li>Most people have heard of it even if they don’t know what it does </li></ul></ul>Background
  5. 5. Objectives: <ul><li>Increase event attendees _______[% and time frame to be agreed] </li></ul><ul><li>Increase membership base_______[% and time frame to be agreed] </li></ul><ul><li>Raise awareness of the Chamber’s raison d’être – get the business community to understand what it stands for and how it can benefit them ______ </li></ul>Ideas
  6. 6. Strategy: <ul><li>A programme of events which appeals to a broad section of the Wandsworth business community </li></ul>Ideas
  7. 7. Idea 1: The Power Hour <ul><li>Same time, same place every week </li></ul><ul><li>60 really useful minutes on a topical subject </li></ul><ul><li>Emphasis is on learning from each other, members give talks </li></ul><ul><li>Example topics: </li></ul><ul><ul><li>CSR for small businesses </li></ul></ul><ul><ul><li>Twitter for business </li></ul></ul><ul><ul><li>Should you have a brand if you’re a small business? </li></ul></ul><ul><ul><li>Doing your own PR </li></ul></ul><ul><ul><li>Becoming a Ltd. Co </li></ul></ul><ul><ul><li>Making the most of cloud computing </li></ul></ul><ul><ul><li>Moving to an office </li></ul></ul>Ideas
  8. 8. Idea 2: Platform Lunch <ul><li>Monthly opportunity for local businesses to network </li></ul><ul><li>Each lunch offers members the opportunity to win a 5 minute slot to present their offering to the room at the next session </li></ul><ul><li>Those that want to participate put their card into a hat.  3 cards are drawn at random, those people then deliver their presentations at the next lunch meeting </li></ul>Ideas
  9. 9. Idea 3: Training <ul><li>A programme of seminars and workshops designed around member needs </li></ul><ul><li>Wide ranging to ensure there’s something for everyone (sector, life-stage) </li></ul><ul><li>Sessions to be delivered by a combination of parties: Anton, members, external agencies </li></ul><ul><ul><li>Start ups: </li></ul></ul><ul><ul><ul><li>Help with tax returns, compiling a marketing plan, selling effectively </li></ul></ul></ul><ul><ul><li>Established businesses: </li></ul></ul><ul><ul><ul><li>Reducing your carbon footprint, growing your brand, securing investment </li></ul></ul></ul><ul><ul><li>Sector specific: </li></ul></ul><ul><ul><ul><li>Credit control for charities, optimising the supply chain, eco-friendly product sourcing for salons </li></ul></ul></ul><ul><ul><li>Technology/ software: </li></ul></ul><ul><ul><ul><li>Microsoft Office, Google Analytics, Prince 2 </li></ul></ul></ul>Ideas
  10. 10. Idea 4: Briefings <ul><li>Bi- monthly briefing evenings with key speakers </li></ul><ul><ul><li>eg’s: Chris Wyatt, Mike Brook, Justine Greening, CompeteFor </li></ul></ul><ul><li>Speaker talks for 15 mins then takes questions from the floor </li></ul><ul><li>Actively shows Chamber as a gateway </li></ul>Ideas
  11. 11. Idea 5: Support for start-ups <ul><li>Quarterly free of charge events for businesses that have been established for less than a year </li></ul><ul><li>6 x 30 minute presentations to help businesses get started. </li></ul><ul><ul><li>keeping accounts </li></ul></ul><ul><ul><li>networking </li></ul></ul><ul><ul><li>selling </li></ul></ul><ul><ul><li>marketing </li></ul></ul><ul><ul><li>creating a website </li></ul></ul>Ideas
  12. 12. Structured approach to event pricing Tiered in line with offering and target audience Set ROI targets by event type Tap multiple revenue streams to ensure they’re achieved Finance Training Briefings Networking Lunches Power Hours Start Ups Finance Each event to deliver a forecasted ROI
  13. 13. Example Networking Lunch Finance ROI target: £5 per person Sponsorship Member charge Exploit multiple streams of revenue to achieve target Funding (i.e. Bus Link, Grant Thornton)
  14. 14. Eg. Monthly Schedule 28 June 05 July 12 July 19 July 26 July July Networking Lunch M T W Th F Power Hour Power Hour Power Hour Power Hour Power Hour Training <ul><li>Revenue </li></ul><ul><li>1x Training: 25 @ £40 </li></ul><ul><li>1x Lunch: 30 @ £15 + Sponsorship £100 </li></ul><ul><li>5 x Power Hours: 15 @ £5 </li></ul><ul><li>SUB : £1,925 </li></ul><ul><ul><li>Refreshments & lunch costs @ £500* </li></ul></ul><ul><li>TOTAL: £1,425 </li></ul>*Drinks only at afternoon training and Power Hr sessions Finance
  15. 15. Summary Background Ideas Finance
  16. 16. Next steps: <ul><li>1) Board to agree approach </li></ul><ul><li>2) Board to agree funding, ideally a revenue split approach </li></ul><ul><li>3) Initial programme to be designed and implemented </li></ul><ul><li>(once approved) </li></ul><ul><li>4) Marketing and PR schedule to be presented </li></ul>