On the history of e-commerce and how it got it's groove back

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Provides a brief history of ecommerce and explores why it has recently become an attractive sector again for investors and consumers alike.

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  • On the history of e-commerce and how it got it's groove back

    1. 1. On the history ofeCommerce & howeCommerce got its grooveback2012-04-10
    2. 2. HISTORICAL DYNAMICS Over the last 10+ years eCommerce has gone from boom to bust to diffusion to adoption and over the last few years coming out of its nascent stages.On the history of e-commerce/ 2012-04-10
    3. 3. SHORT HISTORY OF E-COMMERCE 1960 EDI - Electronic Data Interchange ”the computer-to-computer interchange of strictly formatted messages that represent documents other than monetary instruments.” 1990 First web-browser was created by Tim Berners-Lee (WorldWideWeb) 1991 NSF lifted the ban on commercial business over the internet. 1994 First online bank launches. Third party payment services for processing credit cards emerge.On the history of e-commerce/ 2012-04-10
    4. 4. SHORT HISTORY OF E-COMMERCE 1995 Amazon launches. AuctionWeb (later renamed Ebay) launches. 1998 Paypal launches, Google debuts on eCommerce. Yahoo launches Yahoo Stores. 1999 Zappos launches web-only shoe store. Victoria Secret debuts site.On the history of e-commerce/ 2012-04-10
    5. 5. SHORT HISTORY OF E-COMMERCE 2000 dot.com bust! ASOS, YOOX & Net-a-porter founded. Boo.com, launched in autumn of 1999, burned through $135 million in venture capital in just 18 months and was liquidated in 2000.On the history of e-commerce/ 2012-04-10
    6. 6. SHORT HISTORY OF E-COMMERCE 2002 Paypal aquired by Ebay for $1.5 billion. Niche retail companies Wayfair and NetShops are founded with the concept of selling products through several targeted domains, rather than a central portal. 2003 launch of iTunes store. First full year of profits for Amazon! Nelly.com was founded. 2004 PCI-data security standard is introduced. Shopify founded. 2006 Google checkout launched.On the history of e-commerce/ 2012-04-10
    7. 7. SHORT HISTORY OF E-COMMERCE 2007 iPhone launched advancing mCommerce. 2008 Magento was founded. Campadre was established. 2009 Zappos.com acquired by Amazon.com for $928 million. Retail Convergence, operator of private sale website RueLaLa.com, acquired by GSI Commerce for $180 million, plus up to $170 million in earn-out payments based on performance through 2012. 2010 Groupon reportedly rejects a $6 billion offer from Google. Instead, the group went public in 2011 on a $13 billion valuation! 2011 Tictail was founded (longtail eCommerce). CDON buys tretti.se for 364MSEK. Ebay buy’s magento and launches X.Commerce. Customers can buy groceries in the subway using QR codes in South Korea. Klarna gets a 1billion SEK capital infusion etc. etc...On the history of e-commerce/ 2012-04-10
    8. 8. HISTORICAL CHALLENGES The eCommerce sector have historically faced a number of great challenges that held back the development of the sector.On the history of e-commerce/ 2012-04-10
    9. 9. HISTORICAL CHALLENGESOn the history of e-commerce/ 2012-04-10
    10. 10. HISTORICAL CHALLENGES TASTE AVERSIONOn the history of e-commerce/ 2012-04-10
    11. 11. HISTORICAL CHALLENGES TASTE AVERSION CAPITAL INTENSIVEOn the history of e-commerce/ 2012-04-10
    12. 12. HISTORICAL CHALLENGES TASTE AVERSION CAPITAL INTENSIVELACK OF DEFENSIABILITYOn the history of e-commerce/ 2012-04-10
    13. 13. HISTORICAL CHALLENGES TASTE AVERSION CAPITAL INTENSIVELACK OF DEFENSIABILITY MARKET DYNAMICSOn the history of e-commerce/ 2012-04-10
    14. 14. WHY NOW? Previously it was about IF people would buy online. Now, it’s more about HOW people will buy online.On the history of e-commerce/ 2012-04-10
    15. 15. WHY NOW? eCommerce is once again an interesting sector, how did that happen? Private sales sites reinvigorated eCommerce Current landscape New channelsOn the history of e-commerce/ 2012-04-10
    16. 16. WHY NOW? Private sales sites reinvigorated eCommerce fab.com, Vente-privee, campadre.com,RueLaLa,One Kings Lane, Guilt Group etc.. Key Innovations: Moving inventory quickly thus less inventory risk Higher sell-through because better use of customer data Massive consumer adoption fast through referrals/social mediaOn the history of e-commerce/ 2012-04-10
    17. 17. WHY NOW? CURRENT LANDSCAPEOn the history of e-commerce/ 2012-04-10
    18. 18. WHY NOW? CURRENT LANDSCAPEOn the history of e-commerce/ 2012-04-10
    19. 19. WHY NOW? CURRENT LANDSCAPE HYPE!On the history of e-commerce/ 2012-04-10
    20. 20. WHY NOW? CURRENT LANDSCAPE HYPE!On the history of e-commerce/ 2012-04-10
    21. 21. WHY NOW? CURRENT LANDSCAPE HYPE!On the history of e-commerce/ 2012-04-10
    22. 22. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • EconomyOn the history of e-commerce/ 2012-04-10
    23. 23. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • Economy CONSUMER PSYCHOLOGYOn the history of e-commerce/ 2012-04-10
    24. 24. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • Economy CONSUMER PSYCHOLOGY • Social acceptance • Deal hunting mentality • Design/UXOn the history of e-commerce/ 2012-04-10
    25. 25. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • Economy CONSUMER DATA ACCESS PSYCHOLOGY & COLLECTION • Social acceptance • Deal hunting mentality • Design/UXOn the history of e-commerce/ 2012-04-10
    26. 26. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • Economy CONSUMER DATA ACCESS DISCOVERY PSYCHOLOGY & COLLECTION • Social acceptance • Deal hunting mentality • Design/UXOn the history of e-commerce/ 2012-04-10
    27. 27. WHY NOW? CURRENT LANDSCAPE HYPE! • Market size • Economy CONSUMER DATA ACCESS DISCOVERY PSYCHOLOGY & COLLECTION • Social acceptance • Curation • Deal hunting mentality • Social • Design/UX • InfluenceOn the history of e-commerce/ 2012-04-10
    28. 28. WHY NOW? New channels Mobile Facebook Multi/ mCommerce fCommerce omnichannel xCommerceOn the history of e-commerce/ 2012-04-10
    29. 29. Read more at www.beyondretail.seNiclas Winroth +46 (0) 733 80 98 98CEO & Co-Founder niclas@beyondretail.se

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