Beverly   Shepard   Portfolio of Work
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Beverly Shepard Portfolio of Work

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Enjoy a sample of my work, including an award-winning campaign on multiple platforms - print, online, outdoor, television and radio. You will find me a versatle marketer. See a variety of collateral, ...

Enjoy a sample of my work, including an award-winning campaign on multiple platforms - print, online, outdoor, television and radio. You will find me a versatle marketer. See a variety of collateral, including stationery and brochures. A product launch - a branded coffee sold to benefit underprivileged children - is but one of my innovative ideas. Also, honors and awards as well as volunteer work - some of which involved celebrities you will recognize!

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Beverly Shepard Portfolio of Work Document Transcript

  • 1. Beverly R. Shepard Award-winning marketer. Experienced in promotions, brand management, event planning, fundraising, copywriting and copyediting. Journalism and law degrees. Please enjoy these samples. I look forward to sharing additional aspects of my work with you and to discussing how I may help you meet and exceed your goals. 757.406.4659 (cell) 757.471.1436 (home) 757.446.2449 (work) beverly06_1@netzero.com
  • 2. Readelicious Campaign “A Redesign So Good You Can Almost Taste It” Beverly Shepard, Creative Director This marketing campaign, launched in 2007, won first place in its category in the state of Virginia. (Awarded 2008, Virginia Press Association.) Radio and television commercials are available for viewing, upon request.
  • 3. Company-wide Branding Campaign Beverly Shepard, Concept Proposal Beverly Shepard, Creative Director The concept was approved by Publisher Maurice Jones and was activated for more than 1,600 employees in approximately 10 company offices.
  • 4. The Joy Fund Campaign Beverly Shepard Creative Director, 2007 This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children. More than $200,000 is raised annually for this program. 2007 Campaign | PAGE 8 | THE VIRGINIAN-PILOT | 11.15.07 | Thursday News CALIFORNIA Navigation equipment is focus of spill investigation By Scott Lindlaw The Associated Press OAKLAND, CALIF. Something didn’t seem right This E-Sheet(R) is provided as confirmation that the ad appeared in The Virginian-Pilot on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content. to ship pilot John Cota when he inspected the bridge of the freighter Cosco Busan at dawn. The ship gleamed with state- of-the-art electronic charting equipment and two radar dis- plays that penetrated fog and darkness, but these vital instru- ments seemed out of whack, he told investigators. According to Cota, he grumbled to the ship’s captain, but the captain’s replies reassured him enough that Cota guided the vessel out of its berth at the port of Oakland. But as the 901-foot ship slipped into a bank of fog, Section/Page/Zone: A/A008/ the radar conked out, and the confusion over the electronic NOAH BERGER | THE ASSOCIATED PRESS charts resurfaced at a critical moment, according to Cota’s ac- count. Catastrophe struck mo- NTSB experts are also ana- background ments later. lyzing the ship’s voyage data Radar instruments are emerging The instruments are emerg- recorder, which captured ra- as focal points as the National ing as focal points as the Nation- dio transmissions and radar Transportation Safety Board al Transportation Safety Board images that could validate Co- examines what caused the ship examines what caused the ship ta’s account. to sideswipe the San Francisco- to sideswipe the San Francisco- In other developments: Oakland Bay Bridge last week, Oakland Bay Bridge last week, � The Coast Guard has re- opening a gouge in the ship’s hull, opening a gouge in its hull and placed the officer overseeing seen above, and dumping 58,000 dumping 58,000 gallons of the response to the spill, Capt. gallons of sludge-like bunker fuel sludge-like bunker fuel into William Uberti. The agency Client Name: into San Francisco Bay. the San Francisco Bay. has been criticized for allow- Description: This week, the Coast Guard ing a lapse of several hours be- Advertiser: ruled out mechanical failure, tween when officials knew the pointing to human error, in- Cota has not spoken publicly spill was 58,000 gallons – not cluding “bridge-management since the accident, which killed 140 gallons as initially report- issues” among a crew that was hundreds of birds and forced the ed – and when that information new to the ship. closing of beaches throughout was made public. But the NTSB, which took the area. But in news briefings � Members of the Chinese over the safety aspect of the and in interviews, the NTSB crew have hired lawyers and accident, re-interviewed wit- provided many details of the are refusing to speak with in- nesses and participants under pilot’s account. vestigators. oath and is studying the possi- The NTSB emphasized that � The Coast Guard revealed bility of equipment problems, Cota’s account represents just Wednesday that some of the board member Debbie Hers- one side of the story, and it is drug and alcohol tests taken man said. trying to verify his version of by crew members were con- One of the board’s first tasks events with other witnesses, re- ducted outside the legal time was to re-interview Cota, among cords and other evidence. limits. Federal law requires all the most experienced of the sea- For instance, the NTSB crew members to be tested for men who guide ships through brought in a private expert to alcohol within two hours of an the bay. After lengthy sessions analyze the radar and electronic incident and for drugs within 32 with Coast Guard investiga- charting devices, Hersman said. hours. Cota was tested within tors, he was questioned again That analysis found no problems the legal time frames for drugs for about three hours this week with the instruments, she said and alcohol and tested negative, by the NTSB. Wednesday. Rear Adm. Craig Bone said. Insertion Number: Their happy holidays are in your hands. Ad Number: Color Type: Size: When you give to The Virginian-Pilot Joy Fund, you’re making sure needy children in Hampton Roads will share in the spirit of the holidays. Every penny you Publication Date: 11/15/2007 give goes directly toward buying toys for youngsters who might otherwise go without. Please give generously for the children, because their holiday joy is in your hands. To donate, go to www.thejoyfund.org HERE’S MY CONTRIBUTION TO THE JOY FUND Name_______________________________________________________________________________ Address_____________________________________________________________________________ City________________________________________________ State________Zip__________________ Email*______________________________________________________________________________ Phone Number**_______________________________________________________________________ Enclosed is my tax-deductible gift of:________________________ Payable by check, money order or credit card: Circle One: Visa MasterCard Discover AmEx Card Number__________________________________________________________________________ Name on card_____________________________________________________________ Exp.date______ Please list my contribution in The Pilot this way: (eg: In honor of…, With love from…,) ___________________________________________________________________________________ Mail to: The Virginian-Pilot Joy Fund, P.O. Box 2136, Norfolk, VA 23501 *I give The Virginian-Pilot Joy Fund permission to email me about upcoming Joy Fund events and promotions. **You will only be called if there is a concern about your donation.
  • 5. The Joy Fund Campaign Beverly Shepard Art Director, Copywriter, Copyeditor, 2008 This Virginian-Pilot charity, established in 1934, provides toys for underprivileged children. More than $200,000 is raised annually for this program. 2008 Campaign
  • 6. Conventions, Elections 2008 Beverly Shepard Creative Director, Copywriter, Copyeditor (for the newspaper’s promotional initiatives) Democratic and Republican conventions and elections, 2008
  • 7. CareerConnection Beverly Shepard, copywriter and art director for the CareerConnection holiday campaign. In addition, throughout the year, I served as CareerConnection brand liaison. CareerConnection is a regional print and online employment resource. PAGE 6 | THE VIRGINIAN-PILOT | 12.30.07 | Sunday Classifieds | Are you putting your career first This E-Sheet(R) is provided as confirmation that the ad appeared in The Virginian-Pilot on the date and page indicated. You may not create derivative works, or in any way exploit or repurpose any content. in 2008? Section/Page/Zone: G/G006/ Client Name: Description: Advertiser: Insertion Number: Ad Number: Color Type: Size: Publication Date: 12/30/2007 The Choice Is Yours. Own Your Career. From training opportunities and job fairs, to the most local jobs and the best employers in Hampton Roads, CareerConnection is the leading Hampton Roads employment resource. Take charge of your career today! The most local jobs. The best employers in Hampton Roads. Daily in The Virginian-Pilot and at HamptonRoads.com THREE OUT OF FOUR LOCAL JOB SEEKERS DEPEND ON US!* *Past week usage. Scarborough R1 2007
  • 8. Cinema Promotional Display
  • 9. Cinema Promotional Display
  • 10. Promotional Collateral
  • 11. Mall Display
  • 12. Outdoor
  • 13. Digital Billboards
  • 14. E-mail blasts