Product Placement Case Study - Sean Paul Music Video

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Product placement brand integration case study measuring the return on investment for brands integrated with Sean Paul's music video "She Doesn't Mind."

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Product Placement Case Study - Sean Paul Music Video

  1. 1. ROI Case Study Product Placement/Brand Integration Sean Paul Music Video HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  2. 2. Music Video Brand Integration Sean Paul “She Doesn’t Mind” “She Doesn’t Mind” music video was filmed in November 2011. Two brands integrated in the video included Remy Martin VSOP Cognac and Royal Purple Motor Oil. Both brands received at least 8 seconds of exposure . View Music Video Here HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | www.HollywoodBranding.com
  3. 3. ROI – Product Placement/Brand Integration Rate of Return 21 Days After Video Launch Rate of Return: 1047.50% 42 Days After Video Launch Rate of Return: 1175% 82 Days After Video Launch Rate of Return: 2577.50% HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  4. 4. ROI – Product Placement/Brand Integration Emotional Impact on Audience* 21 Days After Video Launch Audience Reach - 4.2 Million Positive Feeling from Placement - 2.19 Million Influenced to Purchase - 1.42 Million 42 Days After Video Launch Audience Reach – 8.6 Million Positive Feeling from Placement – 2.96 Million Influenced to Purchase – 1.42 Million 82 Days After Video Launch Audience Reach - 22.2 Million Positive Feeling from Placement – 11.55 Million Influenced to Purchase – 7.53 Million *Positive Feeling and Influenced to Purchase metrics based on a formula created and tested by Nielsen during a marketing focus group study. HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS, CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  5. 5. Branding Experts Speak Out on Product Placement A Good Investment for Brands A year ago a Royal Purple truck appeared in the movie Salt. In the film, Angelina Jolie jumps on to the truck during a chase scene. It’s been more than a year since the movie released and I have yet to have a week where I didn’t get at least one call or email from someone telling me they’d seen the placement in the film. Not only that, product placement is the only form of ‘advertising’ that has a decreasing CPM over time. Mark McFann – Royal Purple Motor Oil Traditional product advertising — full-page magazine ads and 30-second television commercials — may be going the way of the rotary phone. Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions will dominate the marketing and advertising landscape in 2012 and beyond. Traditional expensive advertising is no longer effective given all the clutter, as well as the emergence of technologies, like digital video recorders, that block the ads from even being viewed, much less absorbed, by consumers. Dr. Seethu Seetharaman, PhD Professor of Marketing, Olin Business School Washington University, St. Louis, MO
  6. 6. Contact Us Start growing your brand today by investing in entertainment content Click Here for Contact Form
  7. 7. Hollywood Branding International 9107 Wilshire Blvd. 10th Floor Beverly Hills, CA 90212 V | 310.497.0527 Entertainment Nation Trump Building 40 Wall Street 28th Floor New York, NY 10005 V | 310.497.0527

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