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HOLLYWOOD BRANDING l 9107 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 424.201.5464 | WWW.HOLLYWOODBRANDING.COM
Movie...
Why Buy Ad Space on Movie Screens?
Leverage the power of Hollywood
Hollywood is a behemoth marketing
machine spending bill...
Cinema Attendance FiguresTrump Sports
One-third of Americans attend movie theaters each year
HOLLYWOOD BRANDING l 9701 WIL...
MovieTheaters Remain the Most Affordable Entertainment Venues
Family of four only $33.00
2013Ticket Costs
for Family of Fo...
Cinema is the #1Weekend Network
Moviegoers are difficult to reach with traditional media
Source: Cinema Advertising Counci...
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
 We ...
We Offer the OnlyTrue National Footprint
A Proprietary Database of Every MovieTheater in the U.S.
Our proprietary database...
Outstanding Recall Rates
Moviegoers buy products seen on-screen
Recall
Moviegoers who saw in-theatre advertising are
more ...
 Digital Spots – commercials that run before the feature
film
 Concessions – popcorn bags & buckets, soda cups,
kiddie p...
Movie Lobby Promotions
Digital Screens, Static Signage, Kiosks, Brand Ambassadors, Exit
Sampling, Interactive Demos, Produ...
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Conce...
HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
Case ...
JoinThese Prestigious Advertisers on the Big Screen!
Hollywood Branding International
9701Wilshire Blvd.
10th Floor
Beverly Hills, CA 90212
V | 310.497.0527
LocalOffices in: L...
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Hollywood Branding Movie Theater Advertising and Promotions

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Hollywood Branding remains the nation's leader in national movie theater ad campaigns and custom lobby promotions. For over 13 years we have planned and executed hundreds of movie theater advertising campaigns for companies of all sizes.

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Transcript of "Hollywood Branding Movie Theater Advertising and Promotions"

  1. 1. HOLLYWOOD BRANDING l 9107 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 424.201.5464 | WWW.HOLLYWOODBRANDING.COM MovieTheater Advertising & Promotions 2014 Media Deck
  2. 2. Why Buy Ad Space on Movie Screens? Leverage the power of Hollywood Hollywood is a behemoth marketing machine spending billions each year driving Americans to movie theaters. Theaters remain the last frontier for a captive audience. No clutter!Your ad is featured alone on the big screen. Forget Kevin Bacon. Your brand presence at a movie theater delivers one degree of separation from the biggest stars!
  3. 3. Cinema Attendance FiguresTrump Sports One-third of Americans attend movie theaters each year HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM 1.335 Billion 2013 Attendance 131.6 Million Sources: www.the-numbers.com, www.aecom.com, www.espn.go.com NFL 17.3 Million NBA 21.3 Million MLB 74 Million NHL 12.7 Million 125.3 Million 257 Million
  4. 4. MovieTheaters Remain the Most Affordable Entertainment Venues Family of four only $33.00 2013Ticket Costs for Family of Four Amusement Park $380 MLB $108 NBA $204 NFL $816 NHL $108 Cinema only $33! Sources: www.the-numbers.com, www.businessinsider.com, www.espn.com, www.themeparkinsider.com Costs reflect ticket pricing only and do not include parking, food, or drinks.
  5. 5. Cinema is the #1Weekend Network Moviegoers are difficult to reach with traditional media Source: Cinema Advertising Council, 2011. Nielsen Monitor Plus, 4/2/10-5/6/10; Fri-Sat. 8pm-11pm – watched 60+ minutes of daypart;Nielsen Media Research April 2010, HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  6. 6. HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM  We do not “rep” certain theaters  We are unbiased and do not have sales goals to meet  We provide custom research to achieve demographic or geographic goals  We map the theaters in your plan  We negotiate the lowest rates.  We can provide actual photos of your ads on movie screens  We can find unique theaters that offer specialized programming and opportunities  We provide complimentary movie passes for your company  We hold your hand through the entire process  One call. All theaters. One invoice. Easy! Why OutsourceYour Cinema Media Planning to Us? We are brand-centric and not sales reps
  7. 7. We Offer the OnlyTrue National Footprint A Proprietary Database of Every MovieTheater in the U.S. Our proprietary database includes every movie theater in the U.S. that offers any type of advertising onscreen or in the lobby. Working with over 30 different cinema advertising vendors and hundreds of independent theaters, our cinema media plans drill down and offer the exact theater locations needed based on geo- or demo- graphic targets. Over 25,000 movie screens Over 3,200 theater locations Top 10 Markets 1,167Theater Locations with 7,584 Movie Screens HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  8. 8. Outstanding Recall Rates Moviegoers buy products seen on-screen Recall Moviegoers who saw in-theatre advertising are more likely to remember the ad than consumers who saw it onTV Motivation Moviegoers are more likely to be motivated by ads, meaning they feel the ad increased their interest in the brand and they would talk to others about a point brought out in the ad Purchase Intent Moviegoers who recalled the in-theatre spot said they are likely to purchase the advertised product Source: Screenvision Impact Study, TNS, Taylor Nelson Sofres, November 2004; Lieberman Reseasrch Group, In-theatre Exit Research, weighted average of 25 studies from 2008, n=6,457; ages range from 14-65. HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  9. 9.  Digital Spots – commercials that run before the feature film  Concessions – popcorn bags & buckets, soda cups, kiddie packs  In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings  Print products – flyers, coupons, mini-applications  Internet – banner ads placed on entertainment websites  Experiential activations – brand ambassadors, sampling, kiosks, demonstrations, POS, car and motorcycle displays  Cross promotions with local businesses such as car dealerships, entertainment venues, shopping malls, and more HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM MovieTheater Opportunities On-Screen and Movie Lobby Promotions
  10. 10. Movie Lobby Promotions Digital Screens, Static Signage, Kiosks, Brand Ambassadors, Exit Sampling, Interactive Demos, Product Displays HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM
  11. 11. HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM Concession Promotions Co-brand with a proven film franchise Hundreds of Movie-Related Promotional Items Available  Created for major films (tent poles)  Items can be printed with a brand logo (We secure approval for the brand as a 3rd party vendor)  Distributed at theater concession areas  Can be used by brand as premium gifts for promotions outside the movie theaters  Most premium items less than $1 each  Turn-key promotion – all licensing, printing, and production are included in item pricing  No minimum quantities (theaters may require minimums based on monthly attendance)
  12. 12. HOLLYWOOD BRANDING l 9701 WILSHIRE BLVD. 10TH FL l BEVERLY HILLS,CA 90212 l 310.497.0527 | WWW.HOLLYWOODBRANDING.COM Case Study for Cinema Advertising Famous Footwear Famous Footwear did a 4 week 18 market test campaign during the Nov.-Dec. holiday season. Based on the success of the campaign they are expanding to 50 markets for the following season. Campaign results as reported by Famous Footwear: 1. Cinema drove brand awareness and recall 2. The text offer in the cinema ad had similar results to the television ad campaign 3. Cinema is a video medium meant to drive awareness and brand 4. Cinema can also be utilized as a direct response vehicle. 5. Strong Famous Footwear recall scores: 69% of respondents recalled the Famous Footwear ad either aided or unaided with 26% recalling the ad unaided. 6. Likelihood to shop at Famous Footwear increased after seeing cinema ad. 66% of respondents said they were more likely to shop at Famous Footwear
  13. 13. JoinThese Prestigious Advertisers on the Big Screen!
  14. 14. Hollywood Branding International 9701Wilshire Blvd. 10th Floor Beverly Hills, CA 90212 V | 310.497.0527 LocalOffices in: LosAngeles | St. Louis | NewYork City Contact Us HERE for More Information
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