Blue Bottle Coffee Secures Investment | Bevans Branham

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In this presentation, Bevans Branham discusses how Blue Bottle Coffee grew to be the premier source of artisan coffee in the Oakland, California area. By looking into who the founder is, Branham is able to share unique insight into this fascinating new company.

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Blue Bottle Coffee Secures Investment | Bevans Branham

  1. 1. Blue  Bo'le  Coffee;  true  ar.sanal   joe  
  2. 2.  Blue  Bo'le  Coffee  is  ushering  in  a   new  genera.on  of  coffee   shops,  according  to  an  ar.cle  posted   recently  by  Bloomberg   Businessweek.  
  3. 3. The  ar.cle,  wri'en  by  Bloomberg   contributor  Joel  Stein,  describes  the   atmosphere,  menu,  and  perhaps   most  notably,  the  owner  of  Blue   Bo'le  Coffee,  a  13-­‐store  chain  based   in  Oakland,  California.  
  4. 4.  Stein  describes  owner  and  founder   James  Freeman  as,  “the  guy  PBS   producers  would  have  sent  in  to   calm  Mr.  Rogers  down…  Calm.   Simple.  Exact.”  
  5. 5. He  also  happens  to  be  running  what   Stein  describes  as  one  of  the  most   a'rac.ve  opera.ons  in  the  industry   in  terms  of  investors;      
  6. 6. Blue  Bo'le  has  received  funding   from  Google  Ventures,  True   Ventures,  Instagram  co-­‐founder   Kevin  Systrom,  Twi'er  co-­‐founder   Evan  Williams,  Flickr  co-­‐founder   Caterina  Fake,  WordPress  founder   Ma'  Mullenweg,  and  former  Google   execu.ve  Chris  Sacca.  
  7. 7.  According  to  the  ar.cle,  in  2012  the   company  raised  nearly  $20  million  in   venture  funding,  and  another  $25   million  in  January  of  this  year.  
  8. 8. The  Difference  is  in  the  Details  
  9. 9. So  what  makes  the  company  so   appealing?    The  author  argues  it’s   Freeman’s  me.culous  approach.  
  10. 10.  According  to  Stein,  Freeman  does   only  20%  of  sales  wholesale,   compared  to  his  compe.tors’  rate  of   nearly  75%,  because  he’s  afraid   people  in  other  shops  will  brew  his   coffee  incorrectly.  
  11. 11.  He  sells  his  coffee  only  in  one  major   grocery  store,  California  Whole   Foods,  where  he  is,  “trea.ng  it  like   milk,  puang  it  into  a  box  with  a   four-­‐day  sell-­‐by  date.”  
  12. 12. His  perfec.onist  aatude  has  led  to  a   rapid  period  of  growth  for  Blue   Bo'le  Coffee,  which  recently  used   some  of  their  venture  funding  to   purchase  Handsome  Coffee   Roasters,  design  new  stores  in  Los   Angeles,  and  begin  expansion  plans   for  a  Japanese  opening.  
  13. 13. It  also,  according  to  Stein,  hasn’t   always  been  so  kind  to  him.  
  14. 14.  Freeman’s  wife  described  the  shop’s   owner  in  his  younger  years  in   Humboldt  County,  telling  Stein  that,   “Everyone  listened  to  AC/DC…     James  rebelled  by  playing  the   clarinet  and  listening  to  opera.  
  15. 15. He  got  beat  up  and  couldn’t  wait  to   leave…  When  we  started  da.ng  he’d   heard  of  the  Beatles,  but  he  never   listened  to  the  Beatles.  
  16. 16. James  is  a  nerd.”  
  17. 17. Nerd  or  otherwise,  one  thing  is  for   certain:  James  Freeman  and  Blue   Bo'le  Coffee  are  on  the  rise.  

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