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Apps & Oranges: Uncommon comparisons of the App Store vs. Google Play

Apps & Oranges: Uncommon comparisons of the App Store vs. Google Play

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    Apps & Oranges: Uncommon comparisons of the App Store vs. Google Play Apps & Oranges: Uncommon comparisons of the App Store vs. Google Play Infographic Transcript

    • SOURCES: AppBrain, Appthority “App Reputation Report”, Distimo “2012 Year in Review” report, Distimo ”May 2013 A Granular App Level Look at Revenues: Google Play vs. Apple App Store” report, Gartner, Impiger Mobile Inc “Amazing Android App Market Stats” Slideshare, MakeUseOf, Mashable, Searchman SEO “App Store SEO” Slideshare, Statista, TechCrunch, The Richest GRAPHIC BY BEUTLER INK FOR KINVEY SENDS/RECEIVES DATA WITHOUT ENCRYPTION AD NETWORKS AND/ OR ANALYTICS LOCATION TRACKING SINGLE SIGN-ON SUPPORT CONTACTS AND ADDRESSES CALENDAR 60 92 100 20 14 54 52 50 42 60 50 0 RISKY BUSINESS ALTHOUGH ALL iOS APPS SOMETIMES SEND UNENCRYPTED DATA, 84% OF USERS CONSIDER iOS TO BE MORE SECURE THAN ANDROID. NEWCOMERS AND REVENUE THE PERCENTAGE OF REVENUE GENERATED BY NEW ANDROID APPS SUGGESTS GOOGLE PLAY MAY SOON CLOSE THE REVENUE GAP WITH THE APP STORE. PROPORTION OF REVENUE:NEW APPS OF THE TOP 300 U.S. APPS PROPORTION OF REVENUE:NEW PUBLISHERS OF THE TOP 250 U.S. PUBLISHERS 10% 5% 15% 20% iPHONE iPAD iPHONE iPAD 10% 5% 15% 20% $999 $799 $499 $399 $799 A $999.99 PRICE CAP IS IMPOSED BY APPLE $200 $200 $200 A $200 PRICE CAP IS IMPOSED BY GOOGLE $199 $159 VIP BLACK ALPHA TRADER PREEBS MIGHTY BRACE PRO TAP MENU MOST EXPENSIVE PLAY APP GOT CASH? MBE PREPARATION NURSING CENTRAL VUVUZELA WORLD CUP HORN PLUS MOST EXPENSIVE APPS FEW APPS APPROACH THE MAX PRICE POINT SET BY EACH MARKETPLACE (AND EVEN IF YOU PAY $999 FOR VIP BLACK ON iOS, YOU CAN'T ACTIVATE THE SERVICE UNTIL YOU VERIFY THAT YOU HAVE "ASSETS AND/OR INCOME IN EXCESS OF £1 MILLION.") PRICE POINT DISTRIBUTION GOOGLE PLAY'S PRICING MODEL ALLOWS FOR A LARGER NUMBER OF PRICE POINTS (FROM TOP 100 APPS AS OF 7/9/2013). DIFFERENT PRICE POINTS7 DIFFERENT PRICE POINTS29 APP DISCOVERY GOOGLE PLAY'S SUPERIOR SEARCH FUNCTION MAKES IT EASIER TO FIND APPS — EVEN WITH A KEYWORD MISSPELLED. 4,537 11,127 1 0 862 20,574 9 19,316 10,523 15,630 RESTERAUNT FASION CAMARA NEWZ HOTWLS + 112 iPad + 138 iPhone + 46 + 110 iPad + 118 iPhone + 37 + 143 + 96 iPhone RUSSIA CHINA + 94 KOREA + 74 TAIWAN + 60 JAPAN FRANCE + 40 UK + 111 iPad FINLAND SWEDEN iPad iPhone + 64 DENMARK + 111 iPad iPhone TOP 5 COUNTRIES: GROWTH IN REVENUE, 2012 COUNTRY BY COUNTRY ALTHOUGH BOTH STORES ARE SEEING INCREASES IN REVENUE, THE APP STORE CONTINUES TO OUTPACE GOOGLE PLAY OUTSIDE THE U.S. WHEN IT COMES TO THE TOP PUBLISHERS FOR EACH PLATFORM, THERE'S LITTLE CORRELATION BETWEEN THE NUMBER OF APPS PUBLISHED AND THE NUMBER OF DOWNLOADS GENERATED. (ORDERED BY NUMBER OF DOWNLOADS). 266APPS 2APPS 23APPS 13APPS 144APPS 135APPS 126APPS 31APPS 7APPS 60APPS 1 2 3 4 5 APPLE GOOGLE GAMELOFT FACEBOOK GOOGLE ROVIO DISNEY GO DEV TEAM EA ADOBE TOP PUBLISHERS CATEGORY BY CATEGORY ANDROID'S OPEN AND CUSTOMIZABLE PLATFORM HAS TRIGGERED A SIZEABLE CATEGORY OF PERSONALIZATION APPS. GAMES & ENTERTAINMENT EDUCATION BOOKS & REFERENCE 26 11 10 14 12 8 GAMES & ENTERTAINMENT PERSONALIZATION BOOKS & REFERENCE THE BIG PICTURE DESPITE A SIGNIFICANTLY LARGER MARKET SHARE, GOOGLE PLAY LAGS IN GENERATING REVENUE FOR DEVELOPERS. $5.1 MILLION GOOGLE PLAY MARKET SHAREAPPLE APP STORE MARKET SHARE 74.4 18.2 $1.1 MILLION DAILY REVENUE $5.1 MILLION DAILY REVENUE PEOPLE LOVE TO COMPARE THE APP STORE TO GOOGLE PLAY, BUT IT SEEMS THESE COMPARISONS ALWAYS FOCUS ON THE SAME METRICS—NUMBER OF APPS, RATE OF GROWTH, SALES. IN OTHER WORDS, IMPORTANT BUT PREDICTABLE METRICS. SO WE DECIDED TO HAVE A LITTLE FUN AND VISUALIZE UNCONVENTIONAL COMPARISONS OF THE TWO MOST DOMINANT MOBILE MARKETPLACES. & UNCOMMON COMPARISONS OF THE APP STORE VS. GOOGLE PLAY