Why Hire Beutler Ink for Social Media

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We're Beutler Ink—the social media experts you call to take your strategy to the next level.

We work with global brands like Google and the National Geographic Channel to develop bespoke content for social media. We also have experience helping hospitality and fashion brands hone their social strategy to reach more people and increase sales.

Want to work with us? Email hello@beutlerink.com to learn more!

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Why Hire Beutler Ink for Social Media

  1. 1. 1 | SECTION TITLE SOCIAL MEDIA WHY HIRE US FOR
  2. 2. 2 | INTRO HELLO! WE’RE BEUTLER INK. WE’RE THE SOCIAL MEDIA EXPERTS YOU CALL TO TAKE YOUR STRATEGY TO THE NEXT LEVEL
  3. 3. 3 | CASE STUDIES The social team at Google taps us to brainstorm out-of-the- box content ideas and to illustrate bespoke images for their social channels. Platforms
  4. 4. 4 | CASE STUDIES Lionsgate Premiere, a new division of the studio focused on limited theatrical and same-day on-demand releases, looks to us to help promote films like Cooties and She’s Funny That Way across social media. Platforms
  5. 5. 5 | CASE STUDIES National Geographic Channel leans on us to create social infographics that get their fans talking in advance of new and returning shows. Platforms
  6. 6. 6 | CASE STUDIES The New York Palace had us optimize their LinkedIn presence and teach their sales team how to generate B2B leads on the platform. We helped the New York Palace employees turn their expertise and insights into engaging blog posts Platform
  7. 7. 7 | CASE STUDIES The Marker Waterfront Resort—the first new hotel in Key West in 20 years— asked us to build its brand from the ground up. We helped the property find its brand look, voice and style on social. Platform
  8. 8. 8 | CASE STUDIES Fashion Bloc gave us the keys to their Instagram presence in the 10 weeks leading up to their e-commerce launch. We raised the brand’s profile among targeted influencers & grew the account by 400%. Platform
  9. 9. 9 | SECTION TITLE OUR PHILOSOPHYOUR PHILOSOPHY
  10. 10. 10 | OUR PHILOSOPHY THE WEB HAS EVOLVED F THINKING THE PTOLEMY MODEL operty of your se. THE NEW WORLD ORDER THE COPERNICUS MODEL Get closer and closer to the center of your audience’s online universe INSTAGRAM NORTHWOOD HOSPITALITY YELP PINTEREST YOUTUBE FACEBOOK FAVORITE BLOG NEWS SITES BUZZFEED TRIP ADVISOR WIKIPEDIA TWITTER SEARCH OLD WAY The Ptolemaic Model In the early days of the Internet, we believed our company websites to be the center of the customer’s universe NEW WAY A Search-Based Journey Now we know search and social are the center of our customers’ web universe
  11. 11. 11 | OUR PHILOSOPHY THE BUYER’S JOURNEY HAS EVOLVED, TOO. ACTIVE EVALUATION THE NEW WORLD ORDER MOMENTS OF INSPIRATIO LOYALTY LOOP MOMENTS OF INSPIRATION MOMENT OF COMMITMENT INITIAL CONSIDERATION SET TRIGGER OLD WAY The Sales Funnel Marketers no longer control much of the messaging throughout the buyer’s journey NEW WAY A Search-Based Journey The customer is now in the driver’s seatE OLD WAY OF THINKING THE SALES FUNNEL PROSPECT LEAD EXPECT TO WIN SALE
  12. 12. 12 | OUR PHILOSOPHY ACTIVE EVALUATION THE NEW WORLD ORDER MOMENTS OF INSPIRATION LOYALTY LOOP MOMENTS OF INSPIRATION MOMENT OF COMMITMENT INITIAL CONSIDERATION SET TRIGGER SOCIAL ALLOWS US TO CONTINUE IMPACTING THAT CUSTOMER-DRIVEN JOURNEY ACTIVE EVALUATION THE NEW WORLD ORDER MOMENTS OF INSPIRATION LOYALTY LOOP MOMENTS OF INSPIRATION MOMENT OF COMMITMENT INITIAL CONSIDERATION SET TRIGGER Moments of inspiration (e.g., a tropical beach photo) on social media trigger buyer journeys (e.g., a Facebook post asking for friends’ beach vacation recommendations).
  13. 13. 13 | OUR PHILOSOPHY ACTIVE EVALUATION THE NEW WORLD ORDER MOMENTS OF INSPIRATION LOYALTY LOOP MOMENTS OF INSPIRATION MOMENT OF COMMITMENT INITIAL CONSIDERATION SET TRIGGER ACTIVE EVALUATION THE NEW WORLD ORDER MOMENTS OF INSPIRATION LOYALTY LOOP MOMENTS OF INSPIRATION MOMENT OF COMMITMENT INITIAL CONSIDERATION SET TRIGGER SOCIAL ALLOWS US TO CONTINUE IMPACTING THAT CUSTOMER-DRIVEN JOURNEY Consistent, quality content keeps your brand top of mind among your audience, ensuring you’re the first brand they think of when the search begins.
  14. 14. 14 | OUR PHILOSOPHY WE ALIGN PURPOSE TO PLATFORM FACEBOOK TWITTER INSTAGRAM LINKEDIN PURPOSE 1::to::many communication Share message with large audience 1::to::1 interactions with consumers Short life span for content Photo and 15 sec video sharing No character limit on captions but no hyperlinks Connecting with potential clients and employees Great website traffic driver TYPES OF CONTENT Links, visuals, engagement questions News, links, interesting information, direct replies to consumers High-impact visuals and stories Links, long-form blogs, employee stories AUDIENCE Everyone from the tech-savvy to your grandma Journalists, brands, bloggers, marketers and super-engaged social users Teens and millennials Professionals and leaders in your industry SUCCESS METRICS Page Likes, likes, comments, shares, clicks Followers, favorites, retweets, @mentions Followers, likes, comments Followers, likes, comments, shares and clicks
  15. 15. 15 | OUR PHILOSOPHY WE DON’T JUST MEASURE WHAT WORKS, WE FIGURE OUT WHY IT DOES. WE USE ANALYTICS TO RE-CALIBRATE OUR EFFORTS. COLLECT DATA CREATE CONTENT DRAW INSIGHTS ADJUST STRATEGY START
  16. 16. 16 | OUR PHILOSOPHY WE MEASURE ROI AGAINST THE METRICS THAT MATTER MOST TO OUR PARTNERS. AMPLIFICATION TRAFFIC REVENUE
  17. 17. 17 | CONTACT US WANT TO KNOW MORE? DROP US A LINE ANYTIME! ALL CONSULTATIONS ARE FREE. Email hello@beutlerink.com Website www.beutlerink.com Follow Us

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