The future of public engagement can be seen today, just look at what top brands like Oreo and Burberry are doing to engage consumers through highly visual, timely, and useful media. The "pummel them until they submit" model is out, the "empower and educate" model is in.
Leslie Bradshaw originally presented this deck July 25, 2013, as a part of the US Chamber of Commerce Foundation - Emerging Issues.
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