Beutler Ink Capabilities Deck

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We find your story and help you tell it. A research and creative firm that specializes in visual storytelling, strategy and Wiki relations.

We find your story and help you tell it. A research and creative firm that specializes in visual storytelling, strategy and Wiki relations.

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  • 1. We find your story and help you tell it.
  • 2. Who We Are We are storytellers, first and foremost. We are book smart 2/3 of our strategy team has an advanced degree. We are experienced We have worked with household brand names, B2B companies, trade associations and non-profits.
  • 3. Where We Are We are geographically diverse. This allows us to be available more hours every day.
  • 4. What We Do We tell and share stories every day through: Data Visualization Content Marketing Wiki Relations
  • 5. How We Work With You We forge strong partnerships because… We define our job simply: making you look good. We prefer the word partner over client. We avoid the word "no"—we’d rather say, "Yes, if…" We put strategy at the heart of every project to make sure we exceed your goals. We believe good ideas can come from anyone, not just those with the right title.
  • 6. Telling your story through content.
  • 7. Why Content Matters More than half of marketers said they planned to increase content marketing efforts in 2013. 13 20 Press releases containing image, video and additional content receive 77% greater response than text-only releases. Pushing content to two or three social channels increases engagement by 24%.
  • 8. WE ALIGN CONTENT TO YOUR GOALS AWARENESS INFOGRAPHICS SHAREABLE VIDEOS GRAPHICS for SOCIAL BLOGS & ARTICLES CONSIDERATION W DEMO VIDEOS SLIDESHARE WIKI RELATIONS CLOSE WHITE PAPERS SALES COLLATERAL
  • 9. EDITORIAL CALENDAR FOR CONTENT CREATION RESOURCES VIDEO & INTERACTIVE INFOGRAPHICS & ILLUSTRATIONS TEMPLATES & CHARTS TIME
  • 10. Case Studies
  • 11. Saxum: The United States of Energy
  • 12. NBA Playoffs Graphics
  • 13. NBA Playoffs Graphics
  • 14. Popular Science Magazine
  • 15. National Geographic Channel
  • 16. National Geographic Channel
  • 17. Kinvey
  • 18. Offerpop
  • 19. U.S. Chamber of Commerce
  • 20. U.S. Chamber of Commerce BRIDGING the BORDER A SINGLE DAY IN BILATERAL U.S.-MEXICO TRADE HELPS FUEL BOTH OUR ECONOMIES A GROWING RELATIONSHIP 2002 $362M $25M PACIFIC MOUNTAIN Computer Equipment 2012 $131M $215.93 BN MID-ATLANTIC $272M NORTH CENTRAL Iron & Steel Alloy Motor Vehicle Parts $134.6 BN Mexican Exports to the U.S. Basic Chemicals $307M SOUTH CENTRAL Oil Seeds & Grains $97.47 BN $79M NEW ENGLAND Ores & Minerals $277.57 BN $177M SOUTH ATLANTIC General Purpose Machinery U.S. Exports to Mexico Over the last 10 years, Mexican exports to the U.S. have risen by 106%, while U.S. exports to Mexico have risen by 121.5%. JOB CREATION 6 MILLION Amount of U.S. jobs that depend on trade with Mexico TOTAL 2-WAY TRADE KEY $ FROM DAILY TRADE U.S. REGION Top Industry in that Region $41 BILLION $1.35 BILLION Amount of goods small & medium enterprises (SMEs) export to Mexico each year EACH DAY LEARN MORE AT USMEXICOBUSINESS.COM Sources: Department of Numbers; Office of the US Trade Representative; US Census Bureau: Foreign Trade; US Census Bureau News; US Chamber of Commerce: Opening Markets, Creating Jobs—Estimated U.S. Employment Effects of Trade with FTA Partners; US Department of Commerce: NAFTA 5 Years Report—Fostering Higher Wage Jobs; US Department of Commerce: Office of Trade and Industry Information (OTII), Manufacturing and Services, International Trade Administration. 20% Percentage of total U.S. exports by SMEs
  • 21. Labs: Recurring Developments Check out the full site at: www.recurringdevelopments.com
  • 22. Labs: Recurring Developments
  • 23. Telling your story through wiki relations.
  • 24. Why Wikipedia Matters Wikipedia is the most important reference website on the planet. • 250 million visits every day • 55% of American adults report consulting it But Wikipedia and companies have never gotten along well, making it difficult to fix problems. We take pride in bridging this gap for our partners.
  • 25. Why You Need Us • Conflict of Interest guidelines • Expertise and understanding of Wikipedia community • Avoiding "gotchas"
  • 26. Wiki Relations: How We Do It Aligning your goals with those of Wikipedia: creating and maintaining an informative, encyclopedic article. Going above and beyond Wikipedia’s guidelines for companies: working with the community for a lasting beneficial relationship. Writing some of the best articles on Wikipedia.
  • 27. Case Studies
  • 28. Accenture
  • 29. PG&E Community Feedback "The new draft is even better and allays my POV concerns. Good job on this." — Hobbes Goodyear June 17, 2012 "It's very well-written though, good job." — Silverseren June 5, 2012
  • 30. PSB
  • 31. MicroStrategy
  • 32. Moody's
  • 33. BP Community Feedback "For your impressive work, above and beyond the COI policies, even in the face of frequent challenges and criticism" — Aunva6talk March 22, 2013 "Keep up the good work and thank you for your contributions." "Thanks for helping us improve our coverage." — A Quest For Knowledge March 22, 2013 — Amadscientist March 22, 2013
  • 34. Lets Stay in Touch WILLIAM BEUTLER President william@beutlerink.com @williambeutler RHIANNON RUFF VP of Wiki Relations rhiannon@beutlerink.com @rhiruff JENNY KARN VP of Content jenny@beutlerink.com @jennykarn beutlerink.com