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Facebook for Business

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These are the slides used for a 1 hour overview presentation by Bettina Horvath, explaining to business owners how to effectively use the platform as a business owner. …

These are the slides used for a 1 hour overview presentation by Bettina Horvath, explaining to business owners how to effectively use the platform as a business owner.
www.mybizperforms.com

Published in: Business, Technology

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  • all separate components make the big goal: being effective = bringing results\n\nnext: Facebook mission\n
  • next: amusement park\n
  • non-profit | non-profit | profit\n\nnext: purpose of a page\n
  • make connections\nbuild relationships with your prospects/users/clients\n\nnext: Strategy\n
  • know your business\nknow your customers\nknow your goals\n\nnext: design your page\n
  • next: first impressions matter\n
  • I took my Dad to the mall the other day to buy some new shoes (he is 66).We decided to grab a bite at the food court. I noticed he was watching a teenager sitting next to him. The teenager had spiked hair in all different colours - green, red, orange, and blue. My Dad kept staring at her. The teenager kept looking and would find my Dad staring every time. When the teenager had had enough, she sarcastically asked: “What's the matter old man, never done anything wild in your life?” Knowing my Dad, I quickly swallowed my food so that I would not choke on his response; In classic style he responded without batting an eyelid ..“Got stoned once and made love to a parrot. I was just wondering if you were my daughter."\nNEXT: anatomy of a page\n
  • next: first half of page\n
  • next: 2nd half of page\n
  • next: Planx\n
  • next: Ridgemor\n
  • next: cape wine expo\n
  • next: start the conversation\n
  • example of voice directs in a switchboard system\n\nnext: what to share\n
  • Next: encourage participation\n
  • next: give, give, give\n
  • next: expanding the fanbase\n
  • next: leverage existing marketing\n
  • next: WHY should anybody like your page\n
  • next: things to do (co-promote, tag, website, say hello)\n
  • next: The biggest MYTH\n
  • next: ads & sponsored stories\n
  • next: FB Marketing Campaign\n
  • next: and the whole point of doing all of this is...\n
  • next: list graphic\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • next: 2 day workshop\n
  • \n
  • Transcript

    • 1. How to Effectively use for Business
    • 2. The Facebook Mission Give people the power to share and make the world more open and connected
    • 3. Facebook Playgrounds Private Profile | Groups | Pages
    • 4. X$$$Purpose of a Page
    • 5. StrategyWHAT | WHO | WHY
    • 6. Desig Your Page n
    • 7. First Impressions Matter
    • 8. Anatomyof a Page
    • 9. Start theCONVERSATIONConversational | Personal | Authentic
    • 10. What to share?80% News & Information (Content) 20% Marketing/Advertising
    • 11. Encourage Participation = ENGAGE Stay Transparent
    • 12. Give, Give, Give Reward fans with special offers
    • 13. Expanding the Fanbase Getting The LIKE
    • 14. Leverage existing MarketingWebsite, Flyers, Ads, Banners, Business Cards, Brochures, ...
    • 15. WHYshould anybody like your page?
    • 16. Co-promoteTag @Website Like ButtonSay Hello
    • 17. The biggest Myth:Marketing with/on Facebook is free
    • 18. Ads &Sponsored Stories
    • 19. FB Marketing Campaign: Competition driven by Ads & Sponsored stories = lots of new “Likes”
    • 20. And the whole point of doing all of this is....
    • 21. LIST
    • 22. LIS $$$T
    • 23. Pick the module best suited to your needs.All modules are 3 hours (with 1/2hour interval) hands on training.