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Online persuasion
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Online persuasion

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Workshop gegeven aan Universiteit Maastricht, over wat je nog meer kunt doen dan psycholoog worden als je psychologie gestudeerd hebt.

Workshop gegeven aan Universiteit Maastricht, over wat je nog meer kunt doen dan psycholoog worden als je psychologie gestudeerd hebt.

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Online persuasion Online persuasion Presentation Transcript

  • Workshop Online Persuasion Online persuasion Workshop Online persuasion Maastricht University Faculty of Psychology and NeuroscienceOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Short bio• www.betterchange.nl• Which Test Won quizOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Dr. Dirk Franssens• Internationaal Marketing (HBO)• Psychology in Maastricht• PhD Applied Social Psychology in Maastricht• Senior researcher Rutgers/WPF• Founded BetterChange.nlOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Psychology at Maasticht University• Cognitive psychology (bachelor)• Cognitive ergonomics (master)• Psychology and Law (master)• Applied Social Psychology (student- assistent)Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• PhD at Maastricht University• Project “Outcomes”• Sexual Risk Behavior and Mental Health of Young Gay Men in the Netherlands• Intervention Mapping in Maastricht & Bandung, IndonesiaOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion Why www.BetterChange.nl• Lots of Cialdini in online marketing• Online marketing is not evidence-based• Social Psychology to change behavior• Intervention Mapping• Decision Making (Kahneman)Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Cialdini stuff 1:Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Cialdini stuff 2:Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion www.BetterChange.nl• Optimizing online sales through online persuasion!1. Review current website.2. Full persuasion project.Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Decision making 1:The bat is $1.00 more expensive than theball.How much is the ball?Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Decision making 2:Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion Decision making 3: Fast Slow $0.10 $0.05 B A=BOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Cognitive biases: – Availability Heuristic – Achor and Adjustment – Cognitive Illusions – Ilusionary correlation – Peak-end Rule – Rhyming effect – Many more...Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion• Which Test Won quiz:• Two versions A & B of a website• Guess or reason which version leads to more conversions.• 10 websites, 1 winner?• ExampleOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl 21
  • Workshop Online Persuasion 1. FreoOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion  Geachte heer Franssens, U spreekt  Spreek ik met dhr. Franssens? met Anita XX van Nuon.  Klopt het dat u ondernemer  Bel ik gelegen? bent?  Weet u dat u – sinds januari - X veel energiekosten kan besparen omdat u ook privé een zakelijk energiecontract af kunt sluiten?  Essent…Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 2. ANWBOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 3. UNIVÉOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 4 Commitment / Foot-in-the- doorOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 4. DELLOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 5. Auto-leadsOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion DELLOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 6. Urban-OutfittersOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 7. MoneYouOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 8. MoneYouOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 9. FreoOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online PersuasionOptimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 10. Final question:Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion 9%Optimizing your online dialogue! www.BetterChange.nl
  • Workshop Online Persuasion That’s it! Follow me @dxfranssens Link with me at: linkedin.com/dirkfranssensOptimizing your online dialogue! www.BetterChange.nl