Transcript of "Argyle Social Walkthrough for FIU News"
Argyle Social Walkthrough S
Core Features S Publishing S Publish photos, links and status updates to Facebook & Twitter S Engagement S Fluid dashboard displays incoming messages and saved searches S Analytics S Important metrics are quickly displayed in an easy-to-read format S Collaboration S Allows teams to respond to inquiries and share important messages
• Create or select a campaign to track various efforts • Publish status updates, links and photos to Facebook & Twitter • Schedule multiple posts at once to save time • Publish now, or schedule posts in the future • Queue posts with a Hopper – A tool that publishes posts according to settings you specify • Web browser tool allows you to ﬁnd content anywhere on the Web and add it to your Hopper or schedule for later
How to create postsStep-by-step instructions for posting on Facebook and Twitter S
Link vs. Status vs. Photo Status LinkS Text-only option includes a URL in S The rich text status give you the body of the message maximum control over links on FacebookS Ideal for Twitter or a Facebook post without links S Links are “video-friendly” Photo S Uploads a single photo to the Facebook Wall S Solicits the most engagement
Customer Service Tips & TricksS The Engagement dashboard quickly displays all of your incoming messages, flagged posts, saved searches, and messages from Twitter and Facebook. S Flagged posts appear on every account holder’s flagged section, which means it requires immediate attention. Resolved posts are then un-flagged.S If you see a user with a question that pertains to an area outside of your expertise, flag it and someone else on our team will take care of it.S Social media allows you to take a proactive approach and answer simple questions without congesting your other high cost support channels.
Customer Service Tips & Tricks Flag & Track Queries View Conversations
Measure Shares, Create Better Content S Dig into data about the content your on-site visitors share S Integrates with sharing buttons on your website to track behavior S Shares, clicks and conversions are tracked directly on your Argyle Social dashboard
Social ROI S Traditional Web Analytic tools use last-touch attribution – whatever marketing source they touched gets credit for 100% of the conversion. It doesn’t work for social media marketing.S Stop underreporting and attribute your efforts to filling the top of your funnel and track micro/macro conversions.
Social CRM – beta S New followers and mentions create new contacts. Ongoing replies and interactions update these records. S Illustrate high-value social actions like clicks, on-site shares, conversions to your social contacts. S Push data into your CRM via Argyle’s open API or a plug-and-play Salesforce.com integration
PricingS $50/month per user for access to FIU’s university-wide Facebook and Twitter accounts* S Largest online network for FIU that will continue to grow S Dedicated customer service agents from various university departments will continue to join networkS $10/month per Facebook Page and Twitter account S Respond to questions using your own accounts S Measure interactions by attributing your responses to campaignsS *Even if you’ll be using your own accounts, you’ll need to pay for your own seats and accounts.
Questions?Betsy Soler – Social Media Community Manager E-mail: firstname.lastname@example.org Twitter: @bsoler
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