BEFORE WE BEGINOn a personal level, who uses social media? Facebook, Twitter, LinkedIn, YouTube, etc.What are your goals? Increase applications? Increase retention?How do you measure success?
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DISCUSSIONHow should admissions departments utilize social media? ResourcesShould you create a private networking community?What metrics should you be measuring?How do you correlate social media success to institutional outcomes?Why does social media increase enrollment and retention?
QUESTIONS? Betsy Soler – Social Media Community Manager email@example.com Matt Herzberger – Director or Web Communications firstname.lastname@example.org