@Wp Social Media 012510

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Defining the Line between Work and Social (Media).
What to think about before creating a social media strategy and how to get started.

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@Wp Social Media 012510

  1. 1. Defining the Line Work and Social ( Media ) Betsy Hansen @Website Publicity January 14, 2010
  2. 2. Social Media What is it… Really? Telephone Dinner or drinks Writing letters or emails Playing golf Playing cards Clubs and Associations Word of mouth
  3. 3. Social Media Tools <ul><li>Web provides another platform for networking over the web (partial list) </li></ul>
  4. 4. Who’s doing it? <ul><li>Almost 36M views on youtube.com </li></ul><ul><li>Over 100K text comments on youtube.com </li></ul><ul><li>Over 700K albums sold in one week (Thanksgiving) </li></ul>
  5. 5. What are you hearing about today? <ul><li>Facebook - 350M+ users - clear leader in social distribution- fastest growing demographic 35-44 women </li></ul><ul><li>Twitter- the number of Tweets 12/20/09 exceeded the world pop, passing 6.8 billion Twitter messages posted </li></ul><ul><li>LinkedIn- business networking, discussions within groups </li></ul>
  6. 6. Behaviors <ul><li>Behaviors </li></ul><ul><ul><li>People are taking charge of their own experience </li></ul></ul><ul><ul><li>Defining their key influencers </li></ul></ul><ul><li>Audience </li></ul><ul><ul><li>Who are they? </li></ul></ul><ul><ul><li>Where do they hang out? </li></ul></ul>
  7. 7. Why Now? <ul><li>Why do you need to participate? </li></ul><ul><ul><li>brand is being branded with or without you </li></ul></ul><ul><ul><li>influence brand awareness and brand reputation </li></ul></ul><ul><ul><li>improve search </li></ul></ul><ul><ul><li>increase web site traffic </li></ul></ul><ul><ul><li>generate leads, developing pipeline, increase online sales </li></ul></ul>
  8. 8. Communities in action <ul><li>Rock Art Brewery vs. Hansen’s Monster Energy Drink </li></ul><ul><li>&quot;It's phenomenal,&quot; said Matt Nadeau, who owns the Morrisville brewery with his wife. &quot;It happened so fast. That's what's just amazing about this new power of traditional media, combined with social media, what tools that we have as Americans to fight against big power.” </li></ul><ul><li>* photo from logicaljuice; quote from manufacturing.net </li></ul>
  9. 9. Getting involved <ul><li>Need to know what your prospects and customers are saying </li></ul><ul><ul><li>Being customer-centric </li></ul></ul><ul><ul><li>Get ahead of the PR </li></ul></ul><ul><ul><li>Understand more about who matters to you </li></ul></ul><ul><ul><li>Learn who are the key influencers in your space </li></ul></ul>
  10. 10. Building a Social Media Plan <ul><li>Content is king - quality not quantity </li></ul><ul><li>Know what you want to accomplish </li></ul><ul><li>What are your goals as a business for social media </li></ul>
  11. 11. Where to begin? <ul><li>Taking the right steps to get started </li></ul><ul><ul><li>Identify your social media owner </li></ul></ul><ul><ul><li>Listen Listen Listen </li></ul></ul><ul><ul><li>Learn </li></ul></ul><ul><ul><li>Define strategy </li></ul></ul><ul><ul><li>Select tools to use </li></ul></ul><ul><ul><li>Create content plan </li></ul></ul>
  12. 12. Questions? <ul><li>www.websitepublicity.com </li></ul>

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