Brand Hong Kong Guidelines


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Brand Hong Kong Guidelines

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Brand Hong Kong Guidelines

  2. 2. SECTION ABrand Hong Kong LogoA.1 Signature ElementsA.2 Primary SignatureA.3 Primary Signature without BrandlineA.4 Secondary SignatureA.5 Dragon SymbolA.6 Logotype & BrandlineA.7 Colour PaletteA.8 Colour Guide – Full Colour VersionA.9 Colour Guide – Other VersionsA.10 Background Colours – Full Colour VersionA.11 Background Colours – Single Colour VersionA.12 Incorrect UsageA.13 Typeface
  3. 3. BRAND HONG KONG LOGOA.1 | Signature Elements The Brand Hong Kong Signature comprises of three elements: 1 The Brand Hong Kong logotype 2 The Brandline 1 3 The Dragon symbol with extending ribbon graphic 2 All elements are set in fixed format and proportion. They must not be altered in anyway. 3 1 2 3 BRAND HONG KONG GUIDELINES
  4. 4. BRAND HONG KONG LOGOA.2 | Primary Signature Whenever possible, use the primary version of the Brand Hong KongEnglish Version Minimum Size Logo as shown. The primary signature is the full colour Dragon with the logotype and brandline, used in horizontal format. The single language version, either Chinese or English, is preferred for primary usage. If the usage of a single language version cannot be understood by the target audience, the bilingual version can be used. 40mmChinese Version Minimum Size 40mmBilingual Version Minimum Size 100mm BRAND HONG KONG GUIDELINES
  5. 5. BRAND HONG KONG LOGOA.3 | Primary Signature without Brandline The primary signature can also be used without the brandline.English Version Minimum Size 30mmChinese Version Minimum Size 30mmBilingual Version Minimum Size 30mm BRAND HONG KONG GUIDELINES
  6. 6. BRAND HONG KONG LOGOA.4 | Secondary Signature When horizontal lock-up is not practical for your graphic requirements,Version A Version B a secondary signature can be used. 1 The secondary signatures can also be used without the brandline. 1 BRAND HONG KONG GUIDELINES
  7. 7. BRAND HONG KONG LOGOA.5 | Dragon Symbol 1 The Dragon symbol may be used on its own in special circumstances to fit specific design purposes. 2 The Dragon symbol with standard ribbon graphic 1 2 BRAND HONG KONG GUIDELINES
  8. 8. BRAND HONG KONG LOGOA.6 | Logotype & Brandline The Brand Hong Kong logotype & Brandline may be used on its own1 2 3 in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype & Brandline are shown on the left. 1 The English version 2 The Chinese version 3 The Bilingual version1 1 32 Logotype & Brandline appear on red background3 Logotype & Brandline appear on black background BRAND HONG KONG GUIDELINES
  9. 9. BRAND HONG KONG LOGOA.7 | Colour PalettePrimary Colour PalettePMS485C BlackProcess Colour Process Colour100M 100Y 100KRGB Value RGB ValueR: 255 G: 0 B: 0 R: 0 G: 0 B: 0Secondary Colour PalettePMS 254C PMS Process Cyan C PMS 369C PMS 382C PMS 144CProcess Colour Process Colour Process Colour Process Colour Process Colour40C 100M 100C 70C 100Y 25C 100Y 55M 100YRGB Value RGB Value RGB Value RGB Value RGB ValueR: 152 G: 55 B: 142 R: 43 G: 170 B: 225 R: 111 G: 190 B: 68 R: 203 G: 219 B: 42 R: 248 G: 152 B: 56 BRAND HONG KONG GUIDELINES
  10. 10. BRAND HONG KONG LOGOA.8 | Colour Guide – Full Colour Version The logo should, whenever possible, be reproduced in full colour on aFull-Colour Version (Process Colour Gradient) white background. 4 colours printing is the preferred option and should be used as often as possible because only these inks can reproduce the 100M full brightness of the signature colours. 100Y Solid colours can be used if gradient colour is not possible. 100K100C 100C 40C 20C 100C 40M 100M 40c 10C 40M 100M 100M 100M 100Y 100Y 100Y 100Y 100M 100M 100Y 100YFull-Colour Version (Solid Colour) PMS 485C Black PMS 485C Process Cyan C PMS 382C PMS 144C PMS 254C BRAND HONG KONG GUIDELINES
  11. 11. BRAND HONG KONG LOGOA.9 | Colour Guide – Other Versions Alternative colour application can be used if the full-colour logo cannotTwo-Colour Version be created. PMS 485C Black PMS 485CSingle-Colour Version PMS 485CBlack & White Version Black BRAND HONG KONG GUIDELINES
  12. 12. BRAND HONG KONG LOGOA.10 | Background Colours – Full Colour Version The primary background colours of Brand Hong Kong are White and Black.Full-Colour Version on Primary Background Colour (white)Full-Colour Version on Primary Background Colour (black) BRAND HONG KONG GUIDELINES
  13. 13. BRAND HONG KONG LOGOA.11 | Background Colours – Single Colour Version Single-colour logo can be used on colour backgrounds.Single-Colour Version on PMS 485C Single-Colour Version on PMS 144CSingle-Colour Version on PMS 254C Single-Colour Version on PMS 382CSingle-Colour Version on PMS 369C Single-Colour Version on PMS Process Cyan C BRAND HONG KONG GUIDELINES
  14. 14. BRAND HONG KONG LOGOA.12 | Incorrect Usage The Brand Hong Kong logo must always be applied thoughtfully,1 2 carefully and appropriately. The examples on this page illustrates incorrect usage of the logo. 1 Never flip the dragon symbol. 2 Never reposition and resize the elements. 3 Never rearrange the colour gradation of the symbol. 4 Never change the typography in the signature.3 4 5 Never apply special effect on the signature 6 Never place any other graphic device around the signature. 7 Never reproduce the signature on textured or complex background. 8 Never create an outline around the signature.5 67 8 BRAND HONG KONG GUIDELINES
  15. 15. BRAND HONG KONG LOGOA.13 | TypefaceTrade Gothic LH ExtendedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=Trade Gothic LH Bold ExtendedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=Trade Gothic Light Trade Gothic Medium Trade Gothic Bold No.2ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§ 1234567890 $¥£@®©™æ§ 1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷= #ø¢%˚&?!;:~–"/()[]<>+-÷= #ø¢%˚&?!;:~–"/()[]<>+-÷=!"# !"# !" !"# $%&#( !$%#& #$%"& $%&#( BRAND HONG KONG GUIDELINES
  16. 16. SECTION BSupergraphicB.1 Version 1 (Dragon Symbol with Circular Ribbon Graphic)B.2 Version 2 (Dragon Symbol with Circular Ribbon & Icons Graphic)B.3 Version 3 (Dragon Symbol with Ribbon & Icons Graphic)B.4 Version 4 (Icons Graphic within Dragon SymbolB.5 Icons in coloursB.6 Icons in black
  17. 17. SUPERGRAPHICB.1 | Dragon Symbol with Circular Ribbon Graphic BRAND HONG KONG GUIDELINES
  18. 18. SUPERGRAPHICB.2 | Dragon Symbol with Circular Ribbon & Icons Graphic BRAND HONG KONG GUIDELINES
  19. 19. SUPERGRAPHICB.3 | Dragon Symbol with Ribbon & Icons Graphic BRAND HONG KONG GUIDELINES
  20. 20. SUPERGRAPHICB.4 | Icons Graphic within Dragon Symbol BRAND HONG KONG GUIDELINES