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2008   International Off-Air       Brand Guidelines
Logo
LogoLogo on black   Logo on white
Logo / Hero Colour                     Trademark symbol must always be present                                            ...
contentstoolkit                         ‘A’ line brand device1    Logo                       11   ‘A’ Line Strap Device2  ...
Colour LogosIn addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.Plea...
Colour LogosIn addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.Plea...
NO type should be within these areaswith the exception of website details [as shown]                                      ...
What not to do                       no type hereno type  here     discoverytv.com   discoverytv.com                      ...
ColourWe have chosen our palette from the vast array of rich and wonderful colours within the animalkingdom. This wide pal...
‘A’ Line Strap Device                      7.6strap is cut at 7.6
‘A’ Line Logo Rotation                               7.6large logo is rotated at 7.6
‘A’ Line Strap Usage      discoverytv.com
Print Examples
Font Arial                                                 Primary Font Arial Bold“The quick brown fox jumps over the lazy...
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
Print Examples
ContactsLester Mordue, International Creative Directorlester_mordue@discovery-europe.comDouglas Lerner, International Mark...
Animal Planet Manual da Marca 2008
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Animal Planet Manual da Marca 2008

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Manual da Marca da Animal Planet 2008

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Transcript of "Animal Planet Manual da Marca 2008"

  1. 1. 2008 International Off-Air Brand Guidelines
  2. 2. Logo
  3. 3. LogoLogo on black Logo on white
  4. 4. Logo / Hero Colour Trademark symbol must always be present COLOUR - PMS 375 C - 47 R - 145 M -0 G - 212Minimum height 8mm Y - 100 B-0 K -0
  5. 5. contentstoolkit ‘A’ line brand device1 Logo 11 ‘A’ Line Strap Device2 Logos on Black & White 12 ‘A’ Line Logo Rotation3 Hero Logo 13 ‘A’ Line Strap Usage4 Logo Colours (on white) 14 Print Examples 15 Logo Colours (on black) 15 Print Examples 26 Colour Values 16 Print Examples 37 Exclusion Zones 1 17 Print Examples 48 Exclusion Zones 2 18 Print Examples 59 Colour Theory 19 Print Examples 610 Font Specification 20 Print Examples 7 21 Print Examples 8 22 Contacts
  6. 6. Colour LogosIn addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
  7. 7. Colour LogosIn addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.Please contact Lester Mordue to discuss any further colour requirements - Lester_Mordue@discovery-europe.com
  8. 8. NO type should be within these areaswith the exception of website details [as shown] Exclusion Zones discoverytv.com discoverytv.com discoverytv.com Preferred Exclusion Zone Exclusion Zone for applications e.g. Billboard, Press ad, etc. involving limited space e.g. Web banners, Skyscrapers, etc.
  9. 9. What not to do no type hereno type here discoverytv.com discoverytv.com no type here no type here discoverytv.com discoverytv.com
  10. 10. ColourWe have chosen our palette from the vast array of rich and wonderful colours within the animalkingdom. This wide pallete illustrates the diversity of the natural world.Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks tofind with its audience.sadness / purity / power / health / joy / healing / understanding /integrity / romance / longing / safety / danger / wisdom / peace /
  11. 11. ‘A’ Line Strap Device 7.6strap is cut at 7.6
  12. 12. ‘A’ Line Logo Rotation 7.6large logo is rotated at 7.6
  13. 13. ‘A’ Line Strap Usage discoverytv.com
  14. 14. Print Examples
  15. 15. Font Arial Primary Font Arial Bold“The quick brown fox jumps over the lazy dog.” Font Arial Bold discoverytv.com
  16. 16. Print Examples
  17. 17. Print Examples
  18. 18. Print Examples
  19. 19. Print Examples
  20. 20. Print Examples
  21. 21. Print Examples
  22. 22. Print Examples
  23. 23. ContactsLester Mordue, International Creative Directorlester_mordue@discovery-europe.comDouglas Lerner, International Marketing Managerdouglas_lerner@discovery.comSarah Wilson, International Production Managersarah_wilson@discovery-europe.com
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