The sixth largest economy in the world is also home to a hyper-connected and engaged audience. Grabbing the attention and conquering the hearts of Brazilians often happen when groundbreaking creative is mixed with popular culture and delivered in a timely manner. However, the land of international soap operas and carnival also supports a critical audience that can be turned into any advertiser or public relations strategist’s worst nightmare.
This session will explain what online engagement means in Brazil, showcase best practices and provide insights into how Brazilians are spending their money locally and overseas.
Presentation delivered by @betofaria and @vheringer at the 2012 Podcamp Toronto