Social Media What?

Social Media...what?
Getting the most from Facebook, Twitter, and LinkedIn (plus some other cool stuff)
By Bethany Deines Director of Annual Gifts The Children’s Medical Center of Dayton

Overwhelmed? Let’s start with some basics

Why use social media?
Reach target audience(s)
Build supporters/constituents; connects people
Two-way interactive communication
Tell your story; educate
Fundraise
Advocacy
Builds a brand

Things to Remember
Social networking is a conversation. Listen. Interact.
Be authentic. Be open. Be honest.
Social media keeps people informed. People follow you so they can learn about you and your organization. Be informative.
It’s all public. Don’t share anything you wouldn’t want someone to know or repost. Be smart.

Facebook is a social utility that helps people communicate more efficiently with their friends, family and co-worker (Facebook)
400 million users - 50% log-in daily
60 million status updates every day
5 billion pieces of content shared weekly
3 billion photos uploaded each month

Control privacy settings for personal pages
Use pages for organizations; configure settings to allow for participation
Use organization’s logo as Page picture; keep consistent with other social media outlets
Select a vanity URL - www.facebook.com/username
Ask questions to spark activity
Limit status updates to one or two per day
Check your Insights page
Best Practices

Add Fan Box Widget to your website or blog - http://wiki.developers.facebook.com/index.php/Like_Box
Add a Twitter & YouTube Tab to your page- http://www.involver.com/pages/gallery.html#
Incorporate your Facebook Fan page into your e-newsletter
Invite staff, board members and volunteers to “like” your page and add comments
Keep learning. Great resource for webinars: Diosa Communications
Best Practices

Twitter asks “What’s happening?” and then makes the answer spread around the world immediately
140 character limit
55 million tweets are sent per day
Twitter’s search engine receives 600 million queries per day

Post relevant content - be a knowledge expert
Listen and be ready to respond to comments, offer service or thank people
Good karma - Reply and Retweet (RT)
Don’t just tweet your own content - Twitter is a news source
Follow back - have two-sided conversations
Don’t spam. Don’t auto-respond. Be REAL!
Use a Twitter management tool like HootSuite
Best Practices

Connecting the world’s professionals to make them more productive and successful
70 million users in 200 countries
A new member joins every second
Frequently used resource for employee searches

Personalize your URL; link in your email signature
Have a content-rich profile; use key words
Provide unsolicited recommendations for friends, colleagues, donors, board members, volunteers
Add a photo to your profile
Post status updates regularly
Join industry groups
Add applications (Slideshare, blog links, reading list)
Best Practices

Other social media tools Video sharing Photo sharing Online, editable encyclopedia Video calls PowerPoint sharing

Other social media tools Document sharing for online collaboration Online meeting scheduler, polling Free blogging systems Video production Social bookmarking

Other things to check out

Social Media What?

by Bethany Deines on Jul 21, 2010

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Social Media What? — Presentation Transcript

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