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Google Analytics 101 for Pet Sitters
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Google Analytics 101 for Pet Sitters

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This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google …

This presentation, first made available in Dec. 2012 as a free member webinar for Pet Sitters International, explains why Google Analytics is important for pet sitters, how to sign up for Google Analytics and what important information pet sitters just beginning with Google Analytics should track and why. (http://www.petsit.com)

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  • 1. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored byBrought to you byPet Sitters Internationalwww.petsit.comGoogle Analytics101for Pet SittersBeth Stultz, PSI Marketing Manager
  • 2. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored byHow to ask your questionsPCMac
  • 3. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored byBrought to you byPet Sitters Internationalwww.petsit.comGoogle Analytics101for Pet SittersBeth Stultz, PSI Marketing ManagerDecember 12, 2012
  • 4. This free member webinar series is brought to you by and1. Understand why Google Analytics isimportant for you as a pet-sitting businessowner.2. Learn how to sign up for Google Analytics.3. Learn the most important informationGoogle Analytics “beginners” should trackand why.
  • 5. This free member webinar series is brought to you by and• Do you have a Web site for yourpet-sitting business?• Are you already using GoogleAnalytics?Poll Questions:
  • 6. This free member webinar series is brought to you by andWhat isGoogle Analytics?
  • 7. This free member webinar series is brought to you by andStep 1: Sign up for a Google Account if you donot already have one.
  • 8. This free member webinar series is brought to you by and
  • 9. This free member webinar series is brought to you by andEnter yourinformation and hit“Submit.”You’ll have a Googleaccount and Gmail e-mail address.
  • 10. This free member webinar series is brought to you by andStep 2: Sign up for a Google Analytics account.http://www.google.com/analytics
  • 11. This free member webinar series is brought to you by andSign in with your Google account information(Gmail address and password)
  • 12. This free member webinar series is brought to you by andSelect “Web Site” andenter your Web siteinformationYour Account Name canbe your business name.
  • 13. This free member webinar series is brought to you by andStep 3: Install Google Analytics tracking code onyour Web site.Google Analytics Helpfeature can provideinstructions for addingthe tracking code toyour Web site.
  • 14. This free member webinar series is brought to you by andSign-in to view your Google Analyticsdashboard.1.
  • 15. This free member webinar series is brought to you by and2.3.
  • 16. This free member webinar series is brought to you by andWelcome to the Google Analyticsdashboard!
  • 17. This free member webinar series is brought to you by andSECRET WORD#1
  • 18. This free member webinar series is brought to you by and»#1 Overall Web site traffic
  • 19. This free member webinar series is brought to you by andSome questions to ask:• How many visits are there to your Web site in a given time period?• Have the number of visits increased or decreased from the previousmonth or year?• Do any spikes in Web traffic correlate with a specific marketinginitiative?• What are your average number of visits (and unique visitors) permonth?
  • 20. This free member webinar series is brought to you by andApplying this data to your business:• Determine your Web site’s average monthly visits to establish abenchmark and set Web site traffic goals. Check your site trafficperiodically to see if you are meeting, exceeding or not meetingyour goals. Adjust your promotional efforts accordingly.• Analyze your Web site traffic in relation to specific marketingefforts—an ad in a local paper, event participation, etc. If the effortdoes not produce an increase in site traffic, reconsider future use ofthe specific initiative.
  • 21. This free member webinar series is brought to you by and»#2 Visits to specific pages onyour site.
  • 22. This free member webinar series is brought to you by andSome questions to ask:• What pages are your site visitors visiting?• Do visitors come to your homepage and leave or dig deeper?• Are there some pages getting no views while others areviewed often?
  • 23. This free member webinar series is brought to you by andApplying this data to your business:• Identify the most-visited pages. Make sure these pages haveclear calls-to-action and include your important information:how to reach you, the services you offer, etc.• Identify pages you would like to get more traffic. Link to thesepages from other pages on your site that are already gettingmore traffic.
  • 24. This free member webinar series is brought to you by andSECRET WORD#2
  • 25. This free member webinar series is brought to you by and»#3 Referral Sources.
  • 26. This free member webinar series is brought to you by andSome questions to ask:• How are visitors finding your Web site?• Who/what is sending traffic to your Web site?• Are visitors coming to your Web site through social media sites likeFacebook or Twitter?• Are visitors finding your Web site on search engines like Google?• Are visitors being referred to your Web site from other Web sites?
  • 27. This free member webinar series is brought to you by andApplying this data to your business:• Identify social media channels that drive traffic to your Website. Consider increasing promotions on effective social mediachannels to drive even more traffic to your Web site.• Identify other Web sites that are referring traffic to yourcompany’s Web site and when suitable, reach out to thecompany to suggest co-promotion opportunities.
  • 28. This free member webinar series is brought to you by andApplying this data to your business,cont.:EXAMPLE: Takeyourdog.com traffic (2011)Race car driverRobby Gordon’s FanClub site
  • 29. This free member webinar series is brought to you by andApplying this data to your business,cont.:• Analyze the site visits you are (or are not) receiving fromsearch engines, such as Google. If search engines are notdriving traffic to your Web site, you will want to take a closerlook at Search Engine Optimization (SEO) for your Web site.
  • 30. This free member webinar series is brought to you by and1. Understand why Google Analytics is important foryou as a pet-sitting business owner.2. Learn how to sign up for Google Analytics.3. Learn the most important information GoogleAnalytics “beginners” should track and why.
  • 31. The Pet Sitting for Smarties© Free Member Webinar Series is Sponsored byBrought to you byPet Sitters Internationalwww.petsit.comQ&AThank you forparticipating in today’swebinar!