Johnson’s and Carter’s: Two Companies, Two Products One Market, One Campaign By: Beth Theve Maria Ferance Tawanda Jenkins

Cross Promotional Marketing Not a new, “gimmick” idea – tried, proven, reliable. Joint efforts provide greater returns with less investment. Solid reputations lend credence to each brand, solidifying customer loyalty. Practiced by companies such as: Pizza Hut and Verizon Dell Computers and Windows Carter’s and JC Penny’s, Kohl’s, Sears Johnson’s and Baby.com The partnerships that both companies already have can make this partnership even more beneficial to both!!

Not a new, “gimmick” idea – tried, proven, reliable.

Joint efforts provide greater returns with less investment.

Solid reputations lend credence to each brand, solidifying customer loyalty.

Practiced by companies such as:

Pizza Hut and Verizon

Dell Computers and Windows

Carter’s and JC Penny’s, Kohl’s, Sears

Johnson’s and Baby.com

Carter’s Founded in 1865, a trusted name in children’s clothing. Products are easy to wear, easy to clean, affordable, and cute. Largest branded marketer in the US of apparel exclusively for babies and young children.

Founded in 1865, a trusted name in children’s clothing.

Products are easy to wear, easy to clean, affordable, and cute.

Largest branded marketer in the US of apparel exclusively for babies and young children.

Johnson & Johnson’s “ Over 100 Years of Trust” J&J’s baby powder was released in 1890. The scent has never changed, and has become “the” scent of babies. “ No More Tears” Products are formulated to be safe and gentle. J&J is the world’s largest, most comprehensive manufacturer of healthcare products

“ Over 100 Years of Trust” J&J’s baby powder was released in 1890. The scent has never changed, and has become “the” scent of babies.

“ No More Tears”

Products are formulated to be safe and gentle.

J&J is the world’s largest, most comprehensive manufacturer of healthcare products

A Common Campaign Reinforce the joint reputations for quality, safety, trustworthiness and longevity. Connect the brands in the minds of consumers so that when they purchase one, they think of the other. Stimulate sales of both brands! Carter’s increasing sales of sleepwear J & J’s increasing word of mouth about new NATURALCALM TM soothing essences

Reinforce the joint reputations for quality, safety, trustworthiness and longevity.

Connect the brands in the minds of consumers so that when they purchase one, they think of the other.

Stimulate sales of both brands!

Carter’s increasing sales of sleepwear

J & J’s increasing word of mouth about new NATURALCALM TM soothing essences

… that’s because sometimes, sleeping is the hardest thing to get them to do. That’s where Carter’s comes in. Every Mother knows, you never wake a sleeping baby... Carter’s has always been the expert in clothing sleepy babies – the simple and quick styles new parents need, along with the soft, snuggly comfort newborn babies want and need. Now, Carter’s has partnered with Johnson’s and Johnson’s to help soothe your cozy, Carter’s clad baby to sleep. Buy three Carter’s clothing items, and enter to win a year’s worth of Johnson’s new Nighttime Essentials baby products, formulated with special NATURALCALM TM essences to relax your baby into a deep, restful sleep. We Care .